Email Marketing is one of the most cost effective marketing methods for reaching your customers and encouraging repeat business. The challenge for many business owners is how to write newsletters that connect to their audience. Here at Puzzle Media, we offer copywriting services that include creating brilliant newsletters tailored to help businesses reach your audience.
A well-written newsletter helps you build credibility with your audience and can help position your business as the authority in your industry. It can generate new conversations and can help build lasting loyalty with your existing audience.
How To Write Newsletters That Capture Your Audience
Newsletters that appeal to your audience are the ones that get OPENED, READ and ACTED ON. Although there are many techniques, there should only be one goal – to give your audience VALUE. They will be more open and receptive if the information is relevant and useful to them.
Remember these 3 Tips When You Write Your Newsletters:
Know Your Audience
Who needs your products and services? What are their demographics? What is the kind of language they speak, and what words do they use and understand? Adjust the tone of your email to suit that of your readers. You can opt to segment your newsletters to focus and write for specific groups of your audience. For example, if your business is in the fashion industry, have separate newsletters for women, men, and teens, or mums with bubs.
Use Attention-Grabbing Headlines
Headlines or subject lines are your bait! They pique your audience’s interest and compel them to click to open. Use words that intrigue, ask questions, or give them a cliffhanger where they get the next scene in the body of the letter. Great headlines produce a higher click rate, which means more opportunities for your reader to take action.
Choose the Right Email Marketing Tool
As important as knowing how to write newsletters is choosing the right email marketing tool that will work for your business and your target audience. Many email service providers have features to cater to your needs. Do some research. A great tip is to try their free version first to see if it works for you.
If You Need More On How To Write Newsletters, Hire A Professional Digital Marketing Agency
Here at Puzzle Media, we have a team of copywriters who can understand your business and target audience. If you want to know more about email marketing, including growing your email database and writing newsletters for your business, please contact us today.
Updated (05Feb2021) from the original blog, “What Do People Want To Read In Your Newsletters”