Who We Are?
digital marketing gold coast
Hello, we’re Puzzle Media. We love working with businesses like yours to piece together your unique marketing puzzle and help you generate more leads that in turn bring you more sales. And let’s face it, puzzles are more fun when there’s more than one person playing!
We may look and sound new and shiny (thank you) but we’ve been helping clients across the Gold Coast and Brisbane on their marketing strategies and implementation since 2010.
The new and shiny part of us is our name and brand, we are the agency formerly known as Direct Marketing Solutions or DMS for short.
Puzzle Media provides Digital Marketing services across Gold Coast, Brisbane and throughout Australia. Our team works with clients to create marketing strategies that work and help with implementation and management.
Services
Digital Marketing Strategy
Having an effective Marketing Strategy working in your business should result in business growth as a result of more enquiries and more sales. At Puzzle Media we provide tailored Marketing Strategy and Services which include Digital Advertising, Lead Generation and Social Media services.
Facebook Ads
Facebook Advertising can help propel your business faster through digital advertising that works. It allows you to reach the right audience, at the right time with the right message in a way that aligns your business with their needs all through a Facebook Advertising strategy that works.
Social Media
Social Media has been the biggest game changer for us all in the last 15 years. Consumers look for advice and guidance to make purchasing decisions and businesses are using Social Media to share their message, raise awareness for their products and services and sell. Ask us how you can use it.
FEATURED BLOG POSTS
How To Write Newsletters That Your Audience Would Love Reading
Email Marketing, is one of the most cost effective marketing methods for reaching your customers and encouraging repeat business. The challenge for many business owners is how to write newsletters that connect to their audience. Here at Puzzle Media, we offer copywriting services that include creating brilliant newsletters tailored to help businesses reach your audience. A well-written newsletter helps you build credibility with your audience and can help position your business as the authority in your industry. It can generate new conversations and can help build lasting loyalty with your existing audience. How To Write Newsletters That Capture Your Audience Newsletters that appeal to your audience are the ones that get OPENED, READ and ACTED ON. Although there are many techniques, there should only be one goal – to give your audience VALUE. They will be more open and receptive if the information is relevant and useful to them. Remember these 3 Tips When You Write Your Newsletters: Know Your Audience Who needs your products and services? What are their demographics? What is the kind language they speak, and what words do they use and understand? Adjust the tone of your email to suit that of your readers. You can opt to segment your newsletters to focus and write for specific groups of your audience. For example, if your business is in the fashion industry, have separate newsletters for women, men, and teens, or mums with bubs. Use Attention-Grabbing Headlines Headlines or subject lines are your bait! They pique your audience’s interest and compel them to click to open. Use words that intrigue, ask questions, or give them a cliffhanger where they get the next scene in the body of the letter. Great headlines produce a higher click rate, which means more opportunities for your reader to take action. Choose the Right Email Marketing Tool As important as knowing how to write newsletters is choosing the right email marketing tool that will work for your business and your target audience. Many email service providers have features to cater to your needs. Do some research. A great tip is to try their free version first to see if it works for you. If You Need More On How To Write Newsletters, Hire A Professional Digital Marketing Agency Here at Puzzle Media, we have a team of copywriters who can understand your business and target audience. If you want to know more about email marketing, including growing your email database and writing newsletters for your business, please contact us today. Updated (05Feb2021) from the original blog, “What Do People Want To Read In Your Newsletters”
17. Feb 2021
Google To Pull Its Services From Australia – What it Means for YOU
Can you imagine the internet without Google? Well, that may happen soon with a law that requires Google to pay for content from news sites. As a result, Google to pull its service from Australian can become a reality. What does this mean for us, and how will it affect businesses? Let’s find out. Google To Pull Its Services From Australia- Why The Threat? In 2020, the Australian Government announced that they are in the process of passing a law that will make tech giants, Google and Facebook pay for local news site content. If Google and the local publisher do not come up with the deal, an arbitrator appointed by the Government will determine the price. Google is not happy with this code and considers this “unworkable”. “If this version of the code were to become law, it would give us no real choice but to stop making Google Search available in Australia” – Mel Silva, Google Regional Director. In turn, Prime Minister Scott Morrison commented on the threat by expressing how firm the Government is with its laws. “Let me be clear, Australia makes our rules for things you can do in Australia. That’s done in our Parliament. It’s done by our Government, and that’s how things work here in Australia, and people who want to work with that, in Australia, you’re very welcome. But we don’t respond to threats.” Google To Pull Its Services From Australia: What To Expect When you open the Google homepage, it will take you to a landing page instead of the search page. Google Search alone holds 90-95% of the market share in Australia—and this is just SEARCH. Google also has YouTube, Gmail, Google Maps, and Google Drive. Australians and most people worldwide also use these platforms, which will impact the Artificial Intelligence (AI) used in Google Search. Can This Really Happen? Google has faced similar situations across the globe, so Google to pull its services from Australia is not impossible. To cite examples, the tech giant pulled out its news services from Spain in 2014. In Germany, the local news had to make its snippets free of charge. Otherwise, they would lose from the competition. The same threat has also been expressed in France until the Government ruled it out. Google search also has not been available in China for the past 11 years. What it Means for Businesses Google makes around $4.3Billion a year from Australia’s digital advertising market, which shows how massively popular a choice Google Advertising is for businesses. Google to pull its services from Australia, means losing the opportunity to advertise on Google Search and YouTube, among many other platforms. Businesses have to resort to other search engines such as Bing and DuckDuckGo and alternative advertising avenues. What it Means for Puzzle Media We don’t have a crystal ball to tell you whether Google will or will not leave Australia BUT just in case…. we are considering all possibilities and preparing. We’ve already had meetings with our advertising and SEO teams and begun working with Bing and DuckDuckGo as alternatives platforms. It will require some testing, which we’re currently running. If you’d like to discuss further how it will impact your business, please feel free to get in touch with us, and we’ll be happy to assist you.
15. Feb 2021
Impact of iOS 14 On Facebook Ads: What It Means For Your Business
In relation to Apple’s iOS 14 requirements, Facebook recently announced changes on its platform that will begin in February 2021. What does this mean for your business? What is the impact of iOS14 on Facebook Ads? Apple’s iOS 14 was rolled out at the end of September last year. Perhaps the most notable change was introducing a new feature intended to give users more control over third-party data collection. Before this update, users needed to proactively go to Facebook’s settings to turn off data collection —something that not many know how to do; many are not even aware that this is an existing option. With iOS 14, users will receive prompts that require that they permit data collection. Without it, Facebook and other publishers can’t track site and app activity through their pixels. Previously, the default setting was automatic tracking; now, no tracking will occur if users take no action. Impact of iOS 14 on Facebook Ads? 3 Main Changes To Expect Showing App Tracking Permissions Facebook announced that it would be showing ATT (AppTrackingTransparency framework) notice. Similarly to location sharing or push notification permission, the pop up will ask if users would like to be tracked by advertisers and if they would like to see personalised ad recommendations. Mobile Web Tracking Campaigns done via the web, (not on the app with iOS 14), are still automatically tracked by URL parameters. Facebook pixel detects when users click on the website, allowing the data to be regarded as specific user ad impressions back on Facebook app. On the other hand, Facebook ad sessions that start within a mobile iOS 14 app where users opt-out of tracking, cannot be synched back to Facebook. The upside is, they can still be tracked via UTM code and will still reflect in Google Analytics. Limits On Conversion Events Each domain/website will have a maximum of 8 unique conversion objectives. Facebook will initially configure the conversion events that they deem most relevant to the business based on activity. It’s best to ensure that standard events are active on your site. What is the impact of iOS 14 on Facebook Ads I run for my business? Fewer conversion events to track means broader event optimisation. – If your ad is only focused on one outcome, the limit on conversion events shouldn’t have a massive effect on your daily data impression. However, it could pose as a challenge when you are tracking multiple events. You will have to choose only the most relevant objectives to optimise. Delays in reporting – There will be delays with generating data for up to three days as real-time reporting is practically unlikely. Web conversion will be reported based on when the conversions occur and not the time of the linked ad impressions. The risk is making premature or delayed decisions to either stop or keep a Facebook ad running because the data is not current. What can I do to limit the impact of these changes? What can I do to limit the impact of these changes? Verify your domain – One of the first things to do is verify your domain with Facebook. What that does overall, is separate real active websites and organisations from any spam out there. Essentially you are telling Facebook that your website is secure, safe and all above board. It’s a really simple process to verify your domain and all is is explained in this 2 minute video at the bottom of this Facebook article. Set up 8 main conversion events – With the new changes, users of Facebook Ads are able to set up, up to 8 main conversion events e.g. view content, add to basket, checkout, sale/purchase, lead etc. If you haven’t already ensure these events are set up correctly so you can track these metrics. Any ads you have set up that are running for conversion events no longer available will be paused. Google Analytics tracking – If you are not currently utilising the wonder that is Google Analytics then now is the time to get across your numbers for websites and landing pages. We have a useful Google Analytics Metrics Guide available here. Once you set up Google Analytics properly, you’ll be able to cross check where sales and enquiries are coming from if Facebook Ads reporting is showing less than normal numbers coming through. From what we can tell, the most impacted organisations are those with an app attached to their business. We have noticed when using certain apps recently, we have been asked if we want to be ‘tracked’. If consumers opt out then that’s where numbers will be affected. Overall change can be good and as with all Facebook changes and updates, there will be a period of adjustment, but you will still be able to run Facebook Ads as you normally would. However, it is worth noting, you may see fewer conversions being tracked through Facebook reporting. The reality is, results shouldn’t be affected for standard ads, but you may see drops in retargeting due to the tracking mechanisms. If you have questions about the impact of iOS 14 on Facebook Ads, please contact us. We’re happy to help so your business can successfully navigate through these changes.
21. Jan 2021
CLIENT REVIEWS
What Our Happy Clients Say
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When it comes to strategic marketing there are many that talk a good talk. Tina and her team help you make it happen. They have built confidence in us to share our business story widely. It’s engaging customers, and bringing our organisation great results.
Tina Really knows her stuff! In 45 minutes flat- she sorted out a heap of issues I had with FB ads and boosted my conversions with her insider knowledge of the Facebook Advert system. Hire her today before her price goes up!
We worked with Tina and her Team and they produced all of the written content for the new Bond University website. The site itself was over 650 pages and Tina and her team delivered. The website has been going well, and our enquiries and applications (both mostly driven by the website) have increased. We are very happy with the end result.
We have now been working with Puzzle Media [formerly Direct Marketing Solutions] since January 2017 and can see this was an investment truly worth making. Our sales from website leads have increased by an average of 20% and the enquiries are quality leads relevant to our business, which helps increase our conversion on our sales.
Digital Marketing Agency Gold Coast
“Download This Free eBook”
A properly developed marketing strategy can not only connect you with the right customers, but it’s a fantastic way to get people talking about your business, your products and services. However, marketing mistakes can just as easily cost your business thousands of dollars. Here is a checklist of five mistakes commonly made in marketing and how you can avoid them.
Top 5 Marketing Mistakes Clients Make And How To Avoid Them
Contact Us
Puzzle Media
WE SOLVE MARKETING PUZZLES.
Address: Level 2, 194 Varsity Parade, Varsity Lakes, 4227
Phone: 1300 367 334
Email: info@puzzlemedia.com.au
Need a hand with your marketing puzzle?
Our lovely Puzzle Media team are on hand to help. Whether you have a specific question on increasing your leads, attracting more ideal clients, or you’d like to find out more about our services, please give us a shout today.