Who We Are?
digital marketing gold coast
Hello, we’re Puzzle Media, a Gold Coast Social Media Agency that LOVE working with businesses to piece together a unique marketing puzzle that generates results. Let’s face it, puzzles are more fun when there’s more than one person playing!
We may look and sound new and shiny (thank you) but we’ve been helping clients across the Gold Coast and Brisbane on their Social Media marketing strategies and implementation since 2010.
Our team at Puzzle Media provides Social Media and Marketing services throughout Australia and we work closely with our clients to create social media marketing campaigns and strategies that work. We can even help with management and implementation.
Digital Marketing Strategy
Having an effective Marketing Strategy working in your business should result in business growth as a result of more enquiries and more sales. At Puzzle Media we provide tailored Marketing Strategy and Services which include Digital Advertising, Lead Generation and Social Media services.
Facebook Advertising can help propel your business faster through digital advertising that works. It allows you to reach the right audience, at the right time with the right message in a way that aligns your business with their needs all through a Facebook Advertising strategy that works.
Social Media has been the biggest game changer for us all in the last 15 years. Consumers look for advice and guidance to make purchasing decisions and businesses are using Social Media to share their message, raise awareness for their products and services and sell. Ask us how you can use it.
FEATURED BLOG POSTS
Top 5 Social Media Marketing Trends For 2022
The future of Social Media Marketing looks exciting! With 2022 fast approaching, it’s crucial to stay on top of the latest social media marketing trends and updates, so you can connect with your audience in a way that works. Here are the Top 5 Social Media Marketing Trends To Watch Out For In 2022 Short Videos will dominate the social media stage. It doesn’t seem that long ago that platforms showing short video content weren’t considered viable marketing channels. In 2021 TikTok has grown further in popularity in the social media space growing from 689 million users in January 2021 and hitting the 1 billion user mark in September 2021! Go TikTok! Other platforms are staying competitive – and we’re talking mainly about Instagram. The introduction of Instagram Reels allows users to create 15, 30 and 60 second videos, and users are LOVING THE REELS! Even more so than stories and IGTV. We recommend mapping out some short video content ideas that you can post. Social selling or social commerce will go mainstream. Social media consumption has increased with all the lockdown mandates because of the pandemic, driving even more consumers to buy online. This trend will continue in 2022, and this time, shoppers will want and EXPECT to use social media to purchase and perform other customer related tasks. Facebook is even streamlining the products they will show your customers based on their previous purchases. ALL without the use of advertising. Now that’s pretty exciting if you ask us. Look into how ‘shopper friendly’ your social media account is, and if you are selling online, make sure you have a Facebook Shop set up. (Ask us how if you’re unsure.) Businesses will take content creators and influencer marketing seriously. With increased regulation and responsibility, even more brands are taking influencer marketing and working with Content Creators into consideration. Following the pandemic, content creators and influencers have not only grown their audiences further but are now far more engaged than ever before. Micro-influencers, in particular, are becoming more mainstream on social media. These are the social media users with a significant following and focus on a specific niche. They offer a marketing outlet for businesses and is an easy way to connect with more of their customer base. Research on micro influencers within your industry and work on a partnership. Again ask us if you’re unsure how this could work for your brand. Paid Advertising will help continue increasing your reach and exposure. The decline in organic reach, especially on Facebook and Instagram, has been well documented for many years. To compensate, running paid ads will still be a practical marketing strategy. Every business should understand the benefits of audience targeting and the power of Social Media advertising. Set aside a budget for paid advertising. When done correctly, it can generate incredible results for your business. Adopting an omnichannel approach is still essential. It’s no longer enough just to use one social media channel. Businesses must adopt an omnichannel approach if they want to reach more people. Being present on more than one platform presents more opportunities to engage with different types of people. However, this doesn’t mean you have to be on all platforms ALL of the time. Be active on those that your audience uses. Be open to using and migrating to new platforms that have the features you need, and don’t be afraid to try new things. Social Media Marketing Trends: It’s All About Your Audience We’ve been in the Consumer Age for quite some time, but in 2022, it will be taken to new levels. The pandemic has accelerated consumer takeover, and this will continue throughout 2022. Your clients and customers will expect personalised content, efficient service, and a better social media experience overall. Every business owner should always follow one general tip: listen intently to what your audience wants and then deliver on what you promise. If you need help creating a social media marketing strategy to implement in 2022, let us know. Always happy to help.
Social Media For Business Red Flags Debunked
When it comes to using Social Media for Business, it’s important to be across the latest trends. Over the last couple of weeks, the red flag emoji has been flooding social media. Although it’s uncertain who spearheaded the trend, it seemed to start with social media users sharing things they felt were a bit of a “red flag” warning and then adding a number of red flags emojis right after it. So, the meme started out pretty literal. It has covered dating, race, relationships, food, business and everything in between, and it wasn’t long until celebrities began posting one liner with the triangular red flags. We also posted about using social media for business and the red flags around myths we often hear. It’s time to debunk the theories! Here Are Four Social Media For Business Red Flags “Social media should be FREE.” It’s great that signing up and using it is free, but if they also make social media free to advertise, chances are businesses will take over your entire feed. That means each time you log in, you’ll only see advertisements, no updates from friends, news, the latest viral video or travel memories from years back. Whilst you can still use Social Media to promote your business for free, paying to play means you get to reach your exact target audience with your message. “I need thousands of followers to succeed with social media.” For the longest time, everyone thought that businesses with tens of thousands of followers would ultimately be able to get more out of social media from a business perspective. However, it turns out there’s something much better than numbers: ENGAGEMENT! As an agency, we encourage our clients (and you!) to build an audience based following and share content that adds value, is informative and resonates with their target audience. PLUS, actually engage with your followers. Only then will you see your followers genuinely interested and engaged. “Social media is just a sales tool.” Social media is so much MORE than just a sales tool, let’s start with that. It is a powerful medium to create your brand, build trust and establish yourself as an authority or leader by deeply connecting with your audience. It provides every business with an opportunity to share their products and services with the world. “You need to be on every social media platform.” As of writing, there are over 30 different types of social media platforms. Who knows how many there will be next year. Being on all of them is not possible, and neither is it advisable from a productivity approach. Go where your audience hangs out most and nail that platform fully! Using Social Media For Business: Yay or Nay? YAY, of course! Social media is a very powerful tool. It can be used to connect with your audience, create brand awareness and drive sales. Sometimes it’s great to have support with your social media for business, so if you have any red flags, reach out and contact us here and the team would be happy to help.
Effective Marketing Strategy For Turning Enquiries Into Sales
An essential part of running a successful business is having a strong marketing strategy in place. You need to position your business correctly, attract and engage potential customers and clients, and then, of course, encourage them to buy from you or at least enquire with you. Once you have gone past the attraction marketing and lead generation step, the next phase is turning these leads into paying customers, and nurturing them into becoming loyal, repeat buyers. In this article, we will share tips that will help with conversion. As part of building a marketing strategy, having a customer journey and lead conversion journey in place makes up part of this. It’s about using the most suitable marketing channels and tools to take someone from enquiry or signing up to an offer through to a sale. What To Include In Your Marketing Strategy To Help Conversion Segment Your Database You may be generating hundreds of enquiries per month, but not all of them may qualify as high quality leads. To begin with, we recommend generating leads strategically. This can be achieved through running targeted digital advertising campaigns such as Facebook Ads and Google Ads. These platforms are designed to target specific users based on their demographics and preferences. Explore lead generation tools that provide a clear strategy for targeting prospects. Once you have built a database, filter it further through automation. You can filter based on products or services they have shown an interest in, downloads, training they have attended etc. Ensure the warmer leads of those more likely to convert soon are placed in a different nurture campaign. Communication Is Key It’s crucial to be proactive about nurturing your leads immediately. You don’t want your prospect to walk away from you and shake hands with a competitor! Your goal is to have a personalised approach that you can achieve by speaking to them at the point of their buyer journey. Find the right balance between choosing the channels (e.g. email marketing, social media platforms and cold calling) that your prospects prefer and the best platforms to use to achieve your marketing goal. Use Clear Call To Action A key element of any marketing strategy for conversion to work is having a clear Call To Action (CTA); it’s the key to people saying YES! To encourage conversion, include links and images that will bring people towards their desired actions. Run A/B tests to know the most effective. Have a Social Media Presence You can’t expect to build trust with your customers if you don’t keep them updated. Social media is an accessible avenue that can also encourage conversions. We encourage clients to share news about their business, blog posts, new products and services and other valuable content that focuses on how your business can help the users. For extra exclusivity, create social media communities or groups. They are the perfect way to build trust, provide opportunities for long-term relationships and encourage more conversions. Members can post user generated content, such as reviews and testimonials about your product and services. If you need a more tailored marketing strategy for conversions, please get in touch with us. Related Articles: How To Gain More Leads Without Spending On Advertising Facebook Ads Formula: How to Use it and Get Results
What Our Happy Clients Say
When it comes to strategic marketing there are many that talk a good talk. Tina and her team help you make it happen. They have built confidence in us to share our business story widely. It’s engaging customers, and bringing our organisation great results.
Tina Really knows her stuff! In 45 minutes flat- she sorted out a heap of issues I had with FB ads and boosted my conversions with her insider knowledge of the Facebook Advert system. Hire her today before her price goes up!
We worked with Tina and her Team and they produced all of the written content for the new Bond University website. The site itself was over 650 pages and Tina and her team delivered. The website has been going well, and our enquiries and applications (both mostly driven by the website) have increased. We are very happy with the end result.
We have now been working with Puzzle Media [formerly Direct Marketing Solutions] since January 2017 and can see this was an investment truly worth making. Our sales from website leads have increased by an average of 20% and the enquiries are quality leads relevant to our business, which helps increase our conversion on our sales.
Digital Marketing Agency Gold Coast
Need a hand with your Social Media + Marketing puzzle?
Our lovely Puzzle Media team are on hand to help. Whether you have a specific question on increasing your leads, attracting more ideal clients, or you’d like to find out more about our services, please give us a shout today.