Who We Are?
digital marketing gold coast
Hello, we’re Puzzle Media, a Gold Coast Social Media Agency that LOVE working with businesses to piece together a unique marketing puzzle that generates results. Let’s face it, puzzles are more fun when there’s more than one person playing!
We may look and sound new and shiny (thank you) but we’ve been helping clients across the Gold Coast and Brisbane on their Social Media marketing strategies and implementation since 2010.
Our team at Puzzle Media provides Social Media and Marketing services throughout Australia and we work closely with our clients to create social media marketing campaigns and strategies that work. We can even help with management and implementation.
Digital Marketing Strategy
Having an effective Marketing Strategy working in your business should result in business growth as a result of more enquiries and more sales. At Puzzle Media we provide tailored Marketing Strategy and Services which include Digital Advertising, Lead Generation and Social Media services.
Facebook Advertising can help propel your business faster through digital advertising that works. It allows you to reach the right audience, at the right time with the right message in a way that aligns your business with their needs all through a Facebook Advertising strategy that works.
Social Media has been the biggest game changer for us all in the last 15 years. Consumers look for advice and guidance to make purchasing decisions and businesses are using Social Media to share their message, raise awareness for their products and services and sell. Ask us how you can use it.
FEATURED BLOG POSTS
Creating a Winning Social Media Marketing Strategy
Creating a social media marketing plan doesn’t have to be overwhelming. It can be simple and fun, with the goal to provide you with the results you desire. Through developing a social media strategy, you not only get to understand your brand better but also understand how to connect with your audience and how you want to represent your business across social media. What is a Social Media Strategy? A social media strategy is a detailed and organised roadmap to help implement actionable steps within your chosen social media platforms. A strategy should help guide the actions needed to support your business goals. Six Simple Steps for Creating a Social Media Marketing Plan Set your Social Media Marketing Goals What do you want to accomplish? Is it to increase brand awareness, grow your followers, or sell products and services? Whatever it is, make sure you are using the right platforms and methods to achieve what you desire. Set S.M.A.R.T (Specific – Measurable – Achievable – Relevant – Time bound) goals. For example: “Our goal is to have an average 10% increase in post engagement from January to June 2022.” Define your Audience Persona At the heart of any social media marketing plan is the audience. Define who your target market is, what they want, the problems you solve for them and aim to get to know your audience on a deeper level. Gather all relevant information and data, such as demographics, interests, pain points, what makes them tick. Understand the Competition Conducting a competitive analysis is an excellent way to find out what’s expected within your industry. It provides the following information: Performance benchmark Differences between brands What the competition is doing well in their gaps Potential customer pain points Social media content ideas and many more Run a Social Media Audit When creating a social media marketing plan, it’s beneficial to run an audit to find out what’s working and what’s not. Most social media platforms have built in reporting tools that will help generate the necessary data. A social media audit can give you a good sense of who’s engaging with your business, which networks work best, and the type of content your audience resonates with more. Create your Content Pillars Social Media content pillars are a set of themes that guide you in choosing the content. Sometimes called ‘social media ‘buckets’, these are topics specific to your brand and valuable to your audience. We recommend choosing three to five content pillars. Establish a Social Media Calendar Having a set plan with the content and when to post can help you manage your time more wisely. An excellent tip is to batch create social media content in advance and, where possible, schedule content based on your calendar. Of course, this should not stop you from posting content in real time. Social Media is all about what’s happening now and having scheduled content with a sprinkle of real-time posts is always a terrific idea. Creating a Social Media Marketing Plan? Our Team Can Help Whether you’re just starting or looking to revamp an existing social media strategy, make sure it’s tailored to your business goals. Creating a social media plan allows you to measure your success more accurately and identify areas of improvement. We can help with the process of developing a social media marketing strategy for your business. Please feel free to contact us.
Benefits of Using Facebook Ads To Drive Traffic To Blogs
Have you considered runnings Facebook Ads to promote your blog and article content? You know you have great content and invest time, or pay someone to write these fantastic blogs that add so much value, but why have so few people read them? Using Facebook Ads to promote your blogs is a great way to warm up a cold audience and also helps build authority in your industry at the same time. Benefits of Using Facebook Ads to drive traffic to your blogs Using Facebook Ads to drive traffic to your blogs is great for a number of reasons. It can warm up an audience that you want to tap into and help establish credibility and build trust. All of which leads to building relationships which is what business is about. Remember that marketing is designed to take consumers on a journey from consideration through to purchase. Going for the hard sales pitch from the beginning may put off many potential customers whether that’s directly or via advertising. Here are some reasons to promote blogs using Facebook ads Improve Brand Awareness The blogs you publish reflect your brand identity. You choose to write about topics aligned with the products and services you offer and will resonate with readers, but not just anyone. The goal in using Facebook Ads for business is to find your target audience, show them the blog and help them get to know your brand even better so they realise that you can address their needs. Attract New Audiences With Facebook Ads, you can set your campaign to show to those who haven’t visited your site in the past six months. Blogs are an excellent starting point to introduce your business. It’s subtle, not going for the hard pitch right away and most importantly, provides valuable content. Generate Higher Quality Leads Ad campaigns that build leads list usually use lead magnets such as free webinars, how-to guides, downloadable ebooks, templates, training videos and many more. People who sign up for these can turn into paying customers, no doubt, but when someone actually reads the blog and then signs up for more information it indicates they are very interested. They are what we would call warm leads. Do You Need Help With Driving Traffic To Your Blogs Using Facebook Ads? The blogs you write and publish should provide content your target audience will find valuable and helpful. Having a bank of blogs is an excellent resource to help drive traffic to your website and ultimately, grow your business. We’d be happy to help you set a tailored Facebook ads campaign for your blogs. Please feel free to get in touch with us.
5 Ways To Increase Organic Traffic To Your Website
What’s the number one thing that every business wants? – More customers, of course. But what comes after customers on a company’s wish list? – More people visiting their website! This blog will give you five ways to increase organic traffic to your site, which means getting more site visitors without running paid ads. 5 Ways to Increase Organic Traffic to your Site Optimise for your Audience, not only for Search Engines Search engines determine the sites’ ranking on the search engine results page (SERP). Because of this, many businesses often optimise their site to satisfy the search engines technical ranking criteria. However, Google, Bing, Yahoo and other search platforms also look at metrics such as the amount of time spent on the site, pages clicked, the number of pages visited, and many more, which means your visitors’ enjoyment in using your site matters. When they spend more time on your site visiting dozens of pages, it is indicative that they find your content beneficial. So the first and probably the most important tip on how to increase organic traffic is to create your site’s content for humans, specifically for your audience and not only to appease search engines. This approach has a more lasting effect because it sparks your audience’s interest and builds their trust. Add Keywords in your Site’s Content Scatter keywords strategically all over your site’s content (blogs, meta description, page descriptions, titles and headers, image alt-tex and URL structure). Add them in a way that will make sense to the readers. Before choosing which keywords to use, conduct keyword research to know what people are searching for and understand the competition. Google’s Keyword Planner, Ubersuggest, SEMRUSH are excellent keyword research platforms. However, don’t just go for the most popular searched keywords. Use long tail keywords – those that are relevant to your industry, product and service and very specific to the content you will publish. Long tail keywords are also those that people most likely will use when they do a voice search. Add your Website Link to Local Directories When you have a business, people need to find where you are and know the products and services you offer. Setting up a Google My Business page is an excellent way to get your business out there. Plus, it’s free. Optimise your Google My Business page by completing all necessary information, including contact information, trading hours, and website link. We suggest regularly publishing posts that promote content available on your website, such as new blogs or services you offer. Add keywords on your caption and hashtags to increase the chances of it showing up on SERPs. Find or Make Opportunities to Do Internal Linking Your site’s ranking isn’t solely determined by the number of external visits it generates. It can also be affected by the backlinking set up. When creating and publishing content, make sure to keep an eye or even proactively make opportunities for internal linking. A great example is to cross link between blogs and services. Promote Content on Social Media Promoting your site content on social media is one of the easiest ways to increase organic traffic. Regularly create and publish blogs, and make it a point to schedule promoting it on your social media accounts. Facebook, LinkedIn and Twitter allow linking on the caption. While Instagram is yet to have this feature, recently, they allowed linking on their Stories. You can also create a linktree account, a free social media reference landing page, for making several links available to your Instagram followers. Looking for Ways To Increase Organic Traffic, Contact Us It is natural and even necessary to want to have more visitors to your site when running a business. Having more people visiting your website means more opportunities for lead generation. Whilst running paid ads is the first thing that comes to mind (and we know from experience that it’s effective), there are also many ways to increase organic traffic to your site. Implement these ways today, and let us know if you have any questions.
What Our Happy Clients Say
When it comes to strategic marketing there are many that talk a good talk. Tina and her team help you make it happen. They have built confidence in us to share our business story widely. It’s engaging customers, and bringing our organisation great results.
Tina Really knows her stuff! In 45 minutes flat- she sorted out a heap of issues I had with FB ads and boosted my conversions with her insider knowledge of the Facebook Advert system. Hire her today before her price goes up!
We worked with Tina and her Team and they produced all of the written content for the new Bond University website. The site itself was over 650 pages and Tina and her team delivered. The website has been going well, and our enquiries and applications (both mostly driven by the website) have increased. We are very happy with the end result.
We have now been working with Puzzle Media [formerly Direct Marketing Solutions] since January 2017 and can see this was an investment truly worth making. Our sales from website leads have increased by an average of 20% and the enquiries are quality leads relevant to our business, which helps increase our conversion on our sales.
Digital Marketing Agency Gold Coast
Need a hand with your Social Media + Marketing puzzle?
Our lovely Puzzle Media team are on hand to help. Whether you have a specific question on increasing your leads, attracting more ideal clients, or you’d like to find out more about our services, please give us a shout today.