Who We Are?
digital marketing gold coast
Hello, we’re Puzzle Media. We love working with businesses like yours to piece together your unique marketing puzzle and help you generate more leads that in turn bring you more sales. And let’s face it, puzzles are more fun when there’s more than one person playing!
We may look and sound new and shiny (thank you) but we’ve been helping clients across the Gold Coast and Brisbane on their marketing strategies and implementation since 2010.
The new and shiny part of us is our name and brand, we are the agency formerly known as Direct Marketing Solutions or DMS for short.
Puzzle Media provides Digital Marketing services across Gold Coast, Brisbane and throughout Australia. Our team works with clients to create marketing strategies that work and help with implementation and management.
Digital Marketing Strategy
Having an effective Marketing Strategy working in your business should result in business growth as a result of more enquiries and more sales. At Puzzle Media we provide tailored Marketing Strategy and Services which include Digital Advertising, Lead Generation and Social Media services.
Facebook Advertising can help propel your business faster through digital advertising that works. It allows you to reach the right audience, at the right time with the right message in a way that aligns your business with their needs all through a Facebook Advertising strategy that works.
Social Media has been the biggest game changer for us all in the last 15 years. Consumers look for advice and guidance to make purchasing decisions and businesses are using Social Media to share their message, raise awareness for their products and services and sell. Ask us how you can use it.
FEATURED BLOG POSTS
Top Reasons To Hire A Digital Marketing Agency
Running a business, with all its moving parts, is challenging. You need to take care of your team, oversee daily operations, bring in sales and manage finances, to name a few. As a local business, engaging the services of a Brisbane digital marketing agency can help grow your online presence; it’s one less thing to worry about, so to speak. In this article, we’ll talk about why you should consider hiring a digital marketing agency (like Puzzle Media) for your business. 3 Reasons To Hire A Brisbane Digital Marketing Agency You are working with experts. There are so many ways to market a business, and it’s not easy to keep up with all of the latest trends. Hiring an agency lets you work with a range of specialists across different areas of marketing, including Social Media experts, Copywriters, Facebook Ads Gurus, SEO Strategists and many more! As an agency, the team is responsible for keeping up to date with the latest marketing trends. We find our clients love that they can lean on our team for all their questions rather than having to be in a state of learning and relearning. A good agency will be able to determine what digital marketing strategies, channels and services (e.g. paid advertising, SEO, social media, etc.) will support your business. They can also recognise potential pitfalls, develop a workaround and formulate effective strategies to help you with your overall marketing. A digital agency has access to more resources and tools. In order to create and manage successful digital campaigns, usually, you’d have to sign up for a number of software subscriptions. A good digital agency would already have this in place, which means better quality work with faster turnarounds without the added software costs. More cost effective than hiring in house When you work with an agency, typically, you’re working with a team of experts. To hire these experts individually into your business would cost in the hundreds of thousands. You can try and hire one unicorn who can do everything, but typically people are either strong creatively in design OR words and are either technically minded with setting up OR analysing but not always both. It’s really difficult to find one person that can do it all. When weighing your options, it will come down to the cost of an in-house operation versus an agency. You’ll be surprised to know that the latter costs far less. The skills and experience of a digital marketing agency team are worth their weight in gold. Hiring a Brisbane digital marketing agency allows you to concentrate on other essential tasks at hand in running your company. Grow Your Business With The Help Of A Brisbane Digital Marketing Agency If you’re a business owner or marketing manager looking to expand your marketing and achieve an increase in results, hiring an agency could be just what you need. A Brisbane marketing agency can help grow and manage all aspects of your online presence. You can focus on managing your day to day operations while still having access to our team of digital marketing experts at all times! Learn more about how our services can help your business, book in for a FREE marketing consultation.
Why Is Education A Key Part Of Marketing?
When you are marketing your business, there are many aspects of the customer journey to consider. One of these is adding value and educating your audience. We cannot emphasise enough why education is a key part of marketing. Educating customers is a key success driver to a marketing campaign and, ultimately, the business. When people feel inspired, educated and informed, they have the power to make decisions about purchasing. It’s imperative to include education as a critical component in your marketing campaigns. How education forms a key part of marketing in the sales process A customer sales journey has four stages – Awareness, Interest, Conversion and Action. To guide a customer along the sales path, specific actions should be done or avoided. Although education is a part of each stage, providing too many details all at once can confuse and can be off-putting. Execute education in marketing with the right strategy. Awareness At this stage, the customer realises there is a problem and is looking for a solution. As a business owner, the goal is to give them every opportunity to know your business exists. It’s all about gaining their trust and getting your foot at the door. Create content relating to their potential problems and issues and begin educating on available solutions. Interest The customer in the interest stage is researching and considering options. They may be comparing prices, deciding which brand will provide the best solution and which offers the best value. Grab this opportunity to establish your expertise and credibility by educating, educating, educating! Develop content that doesn’t just talk about your products and services but position your content in a way that provides a solution. Conversion/Action The customer is ready to purchase. At this stage, the education on your part is WHY CHOOSE YOU? This is where you can use testimonials, case studies and offer value that goes beyond monetary gain. What can you actually provide to assist this customer with their problem? Digital Marketing Mediums to Use Social Media posts Keyword rich and engaging blogs Short and long form videos Paid digital ads (Facebook, Google, LinkedIn) Newsletters/Email marketing campaign Lead Magnets (free ebook, free consultation, discount vouchers, etc.) Each of the above can work throughout the customer’s sales journey. It’s a matter of choosing the most suitable to use for your audience. Keep in mind that the goal is EDUCATING potential customers. Always consider the type and amount of data you provide at each stage to make the process feel organic and free flowing. What you don’t want to happen is education overload that results in customers looking elsewhere. Why is education a key part of marketing…because learning always works both ways. The ability to market your business, products and services successfully hinges on how effective you convey information and how well educated you are about people’s needs; it’s the heart of marketing. It always goes both ways. If you need help creating a tailored strategy that focuses on education in marketing, we’d love to help. Please GET IN TOUCH with us or BOOK IN for a FREE strategy session. Why is Education a Key Part of Marketing | Puzzle Media | Blog
How To Use Google My Business And 5 Tips To Optimise Your Listing
Being on Google is a powerful way for users to find your business online. It is the most visited search engine, dominating 92% of the current market share. This article will discuss how to use Google My Business (GMB) and the benefits of having an optimised GMB page. What Is Google My Business? It is a FREE service from Google that allows businesses to become more discoverable online. The marketing tool was designed initially for the ‘maps’ element so that end users can find businesses close by. These days it’s more tailored to local businesses to give them the option to manage their online information (e.g. phone numbers, websites, locations, reviews, etc.) in one place. Take a look at the data in a recent Google My Business insights study: 96% of local businesses are being viewed at least 25 times per month in Search results, and 86% receiving more than 25 in Maps. The average business receives 33 clicks each month from their GMB listing, with 59 actions overall. On average, 56% of actions on GMB listings are website visits. Australian businesses have the highest average website clicks (36) and the highest number of calls (18). 64% of consumers have used GMB listings to find a local business’s contact information. These numbers are incredible and prove that having your business listed on Google My Business could help bring new customers. Related Article: What Is Google My Business? How To Use Google My Business: 5 Tips To Optimise Your Listing Increase Search Visibility by Completing All Sections Create a GMB account and make sure you complete each section. Be precise about the primary business information, particularly the contact details (e.g. name, address, phone number, website, hours). Improve Awareness by Including a Business Description Write a concise yet intriguing “from the business” description. Tick all applicable attributes on the settings and add all your products and services. Establish Credibility by Posting Content Regularly Use GMB similarly to a regular social media account such as Facebook, Instagram, or LinkedIn. Publish posts, preferably with images, weekly and include relevant keywords on the captions. Regular content posting will add value and entice those who see your listings to click your website or contact you. Encourage Reviews Google loves seeing business reviews from a ranking perspective, and more importantly, so do your prospective customers and clients. Encourage your existing customers to leave a review for you if they feel they’ve had a good experience. You can add the link to your email signature, email clients directly or when they are making a purchase, then asking the simple question; “Would you mind leaving us a short review? It really helps our small business…?” Build Connection by Responding to Customers Increase engagement by answering questions, encouraging customer reviews and responding to all of them, regardless if they are positive or negative. Set up alerts and notifications so you can stay on top of customer comments. Knowing How To Use Google My Business Pays Off Whether you offer products or services, your GMB strategy should centre around providing as much quality information about your business as possible. Understanding the basics will help you optimise your page to get you to the first page of Google. Our team has helped many businesses across different industries improve search rankings and increase leads and conversions by providing them with what they need to know about how to use Google My Business. Please feel free to contact us if you have any questions about Google My Business and your digital marketing strategy. We’d love to help.
What Our Happy Clients Say
When it comes to strategic marketing there are many that talk a good talk. Tina and her team help you make it happen. They have built confidence in us to share our business story widely. It’s engaging customers, and bringing our organisation great results.
Tina Really knows her stuff! In 45 minutes flat- she sorted out a heap of issues I had with FB ads and boosted my conversions with her insider knowledge of the Facebook Advert system. Hire her today before her price goes up!
We worked with Tina and her Team and they produced all of the written content for the new Bond University website. The site itself was over 650 pages and Tina and her team delivered. The website has been going well, and our enquiries and applications (both mostly driven by the website) have increased. We are very happy with the end result.
We have now been working with Puzzle Media [formerly Direct Marketing Solutions] since January 2017 and can see this was an investment truly worth making. Our sales from website leads have increased by an average of 20% and the enquiries are quality leads relevant to our business, which helps increase our conversion on our sales.
Digital Marketing Agency Gold Coast
Need a hand with your marketing puzzle?
Our lovely Puzzle Media team are on hand to help. Whether you have a specific question on increasing your leads, attracting more ideal clients, or you’d like to find out more about our services, please give us a shout today.