Who We Are?
digital marketing gold coast
Hello, we’re Puzzle Media. We love working with businesses like yours to piece together your unique marketing puzzle and help you generate more leads that in turn bring you more sales. And let’s face it, puzzles are more fun when there’s more than one person playing!
We may look and sound new and shiny (thank you) but we’ve been helping clients across the Gold Coast and Brisbane on their marketing strategies and implementation since 2010.
The new and shiny part of us is our name and brand, we are the agency formerly known as Direct Marketing Solutions or DMS for short.
Puzzle Media provides Digital Marketing services across Gold Coast, Brisbane and throughout Australia. Our team works with clients to create marketing strategies that work and help with implementation and management.
Services
Digital Marketing Strategy
Having an effective Marketing Strategy working in your business should result in business growth as a result of more enquiries and more sales. At Puzzle Media we provide tailored Marketing Strategy and Services which include Digital Advertising, Lead Generation and Social Media services.
Facebook Ads
Facebook Advertising can help propel your business faster through digital advertising that works. It allows you to reach the right audience, at the right time with the right message in a way that aligns your business with their needs all through a Facebook Advertising strategy that works.
Social Media
Social Media has been the biggest game changer for us all in the last 15 years. Consumers look for advice and guidance to make purchasing decisions and businesses are using Social Media to share their message, raise awareness for their products and services and sell. Ask us how you can use it.
FEATURED BLOG POSTS
Facebook Ads Formula: How to Use it and Get Results
Business owners and marketers are all too familiar with the constant struggle of connecting and engaging with their target audience. This is particularly true for social media channels like Facebook, where there’s an abundance of content vying for people’s attention. With over two billion users on Facebook alone, it is necessary to have a strategy to get your message to the right person at the right time. Facebook Ads is a powerful tool that can help to achieve this. In this article, we’ll let you in on the secrets for high performing Facebook Ads. Facebook Ads Formula: 3 Phases To Go Through When it comes to setting up Facebook Ads, there are three phases you need to go through for a campaign to work well and generate engagement, leads or sales. Think of it as taking your audience on a journey. Phase 1: Top Of Funnel – Warm Up (Awareness) In this stage, the objective is to introduce your business to your audience on Facebook. You’re targeting users who may not have an idea who you are, so the prime goal is to introduce your business and add value for your audience. Make your campaign engaging and use it as an opportunity to educate by solving one small problem that they have that relates to your products or services. It is also important to remember that people go on Facebook mainly to socialise. Their intentions are not usually shopping related. So try a more casual approach as it is still the ‘getting to know you’ stage of the journey. Tip: As a hook, create an engaging video or blog post that educates your audience and provides value. Phase 2: Middle Of Funnel – Conversation (Consideration) At this phase, you have already started building awareness, and your targeted audience may already have a basic understanding of what you do. To transition to consideration, introduce them to some of the ways you help solve their problems with your products and services. At this stage, you may ask for their email address in exchange for some content such as an eBook or training video. It’s an opportunity to make a stronger connection and build the ‘know’ factor of the ‘like, know and trust’ elements that go into making people purchase from you. If you haven’t already, it’s also a good idea to introduce Split or A/B testing to see which group is more likely to convert. It will provide insights into how each group responds and performs in relation to your product or service. Tip: Use clear call to action (CTA) buttons. After providing multiple touchpoints that created a higher level of exposure to your business, your audience clicking on the CTA inviting them to LEARN MORE or FIND OUT HOW means they are more likely to convert. Phase 3: Bottom Of Funnel – Close (Conversion) Your audience, at this point, would have gotten to know you and what you do, so this is when you need to ask for the sale. Prompt them to book an appointment with you, buy your product or attend your event. The objective here is to add that final touchpoint to motivate them to take action with your business. Tip: In the final stage, make them eager to buy by creating a sense of excitement, urgency and exclusivity (e.g. ‘limited offer’, ‘only a few slots left, ‘discounted only until today’, ‘exclusive offer’ etc.). What Can You Do To Improve Your Facebook Ads Strategy? The secret to high performing Facebook ads is in the three phases and how well they are executed. If you already have a Facebook Ad set up, we can help you identify which stage your campaign is at and what changes need to be made for it to generate incredible results. We can also help create, execute and manage a Facebook Ads strategy tailored to your business. Contact us or book a FREE strategy call HERE. Related articles: How To Set Up Facebook Tracking Correctly 9 Reasons Facebook Ads For Business Can Help With Growth How To Make Great Facebook Ads That Convert
6. Sep 2021
How Content Marketing Can Improve Google Rankings
Content Marketing is an important part of any business marketing strategy. It helps educate and engage your audience, potentially generate leads and drive traffic to your website. In addition, it can help increase your Google rankings. As a digital marketing agency, one of our goals is to support local businesses to reach the top page of Google when people are searching for their services. Here’s a look at some of the strategies we use to help achieve this. Ways To Use Content Marketing To Help Improve Google Rankings Create Valuable Content Content marketing is all about capturing your audience’s interest using content such as social media posts, videos, blogs, email marketing or any form of content that engages, answers their questions and adds value. Excellent content does not come across as an advertising spiel but rather a well thought out piece beneficial for customers. Tip: Compile a list of questions your audience frequently asks or topics they would like to read about. Start creating content by answering these questions. When other users ask the same questions or look for those specific topics, you can direct them conveniently on your website. Choose the Right Keywords No one takes the time to write out long sentences with exact details on what they need when they search online. They don’t type in “Who is the best agency to use for my content marketing in Brisbane” or “Where can I go have the best coffee in the Varsity Lakes area?” Instead, most users type short phrases like “Content Marketing Brisbane” or “best Varsity Lakes coffee shops”. It’s all about picking the right and most relevant keywords to use with your content. Use these phrases sparingly and in context, not sprinkled on every sentence you write. Search engines may tag your content as spam for committing keyword abuse. Tip: Online tools have come a long way, and now it’s easier than ever for you to track down the keywords that will help your business thrive. As a digital marketing and content marketing agency working with clients on the Gold Coast and Brisbane, we recommend using tools like Google’s Keyword Planner and SEMRush. They will give you comprehensive insights into what phrases people are typing when trying to find information related to yours. Go Back To SEO Basics Your website is the starting point of your SEO efforts. If you invest time into building a site that offers an authentic user experience, then you’ll be on track to rank well in search engines and get more traffic. Here are the essentials to consider when writing an SEO friendly article: Title Tag – Keep it short, concise, definitive and representative of the article context. Image Alt Tag – Search engines cannot read what your images convey unless you caption them. Meta Description – This is the summary of your content. Write compelling meta descriptions for more clicks. Tagging – Make sure your blog entries are in categories. Tip: Include the focus keyword in your title, image caption, and meta description, but make sure it reads naturally. Utilise the Power of Video It’s easy to see why videos have become one of the most popular content marketing mediums. They often attract more attention than text, are more interactive and engaging. The way to rank highly in Google is by aligning your content marketing strategy with their algorithm. While they aren’t always transparent on what they’re looking for, what’s certain is video can be effective content to improve ranking. Here’s how it works. According to BrightEdge, Google is now showing video thumbnails in 26% of search results. The presence of the thumbnails makes the content “rich snippets”, and users are more likely to click those. It has also been rumoured that Google is prioritising content with video above those without. Tip: Publish videos on your website and make sure to embed them where they make sense (i.e., right before an article talking about something related) rather than randomly throughout pages. You might even want to create a transcript of the video you upload so that more keywords can be targeted for SEO purposes. Don’t forget to enter tags and keywords on the backend to ensure it’s categorised and prioritised correctly. Create A Tailored Content Marketing Strategy Content Marketing is a powerful strategy for driving search engine rankings through the content you create. Follow these tips, and you’ll be able to develop an effective method that will work with your business goals. If you need help in creating your content marketing strategy, please get in touch.
13. Aug 2021
Top Reasons To Hire A Digital Marketing Agency
Running a business, with all its moving parts, is challenging. You need to take care of your team, oversee daily operations, bring in sales and manage finances, to name a few. As a local business, engaging the services of a Brisbane digital marketing agency can help grow your online presence; it’s one less thing to worry about, so to speak. In this article, we’ll talk about why you should consider hiring a digital marketing agency (like Puzzle Media) for your business. 3 Reasons To Hire A Brisbane Digital Marketing Agency You are working with experts. There are so many ways to market a business, and it’s not easy to keep up with all of the latest trends. Hiring an agency lets you work with a range of specialists across different areas of marketing, including Social Media experts, Copywriters, Facebook Ads Gurus, SEO Strategists and many more! As an agency, the team is responsible for keeping up to date with the latest marketing trends. We find our clients love that they can lean on our team for all their questions rather than having to be in a state of learning and relearning. A good agency will be able to determine what digital marketing strategies, channels and services (e.g. paid advertising, SEO, social media, etc.) will support your business. They can also recognise potential pitfalls, develop a workaround and formulate effective strategies to help you with your overall marketing. A digital agency has access to more resources and tools. In order to create and manage successful digital campaigns, usually, you’d have to sign up for a number of software subscriptions. A good digital agency would already have this in place, which means better quality work with faster turnarounds without the added software costs. More cost effective than hiring in house When you work with an agency, typically, you’re working with a team of experts. To hire these experts individually into your business would cost in the hundreds of thousands. You can try and hire one unicorn who can do everything, but typically people are either strong creatively in design OR words and are either technically minded with setting up OR analysing but not always both. It’s really difficult to find one person that can do it all. When weighing your options, it will come down to the cost of an in-house operation versus an agency. You’ll be surprised to know that the latter costs far less. The skills and experience of a digital marketing agency team are worth their weight in gold. Hiring a Brisbane digital marketing agency allows you to concentrate on other essential tasks at hand in running your company. Grow Your Business With The Help Of A Brisbane Digital Marketing Agency If you’re a business owner or marketing manager looking to expand your marketing and achieve an increase in results, hiring an agency could be just what you need. A Brisbane marketing agency can help grow and manage all aspects of your online presence. You can focus on managing your day to day operations while still having access to our team of digital marketing experts at all times! Learn more about how our services can help your business, book in for a FREE marketing consultation.
28. Jul 2021
CLIENT REVIEWS
What Our Happy Clients Say
Loading…
When it comes to strategic marketing there are many that talk a good talk. Tina and her team help you make it happen. They have built confidence in us to share our business story widely. It’s engaging customers, and bringing our organisation great results.
Tina Really knows her stuff! In 45 minutes flat- she sorted out a heap of issues I had with FB ads and boosted my conversions with her insider knowledge of the Facebook Advert system. Hire her today before her price goes up!
We worked with Tina and her Team and they produced all of the written content for the new Bond University website. The site itself was over 650 pages and Tina and her team delivered. The website has been going well, and our enquiries and applications (both mostly driven by the website) have increased. We are very happy with the end result.
We have now been working with Puzzle Media [formerly Direct Marketing Solutions] since January 2017 and can see this was an investment truly worth making. Our sales from website leads have increased by an average of 20% and the enquiries are quality leads relevant to our business, which helps increase our conversion on our sales.
Digital Marketing Agency Gold Coast
“Download This Free eBook”
A properly developed marketing strategy can not only connect you with the right customers, but it’s a fantastic way to get people talking about your business, your products and services. However, marketing mistakes can just as easily cost your business thousands of dollars. Here is a checklist of five mistakes commonly made in marketing and how you can avoid them.
Top 5 Marketing Mistakes Clients Make And How To Avoid Them
Contact Us
Puzzle Media
WE SOLVE MARKETING PUZZLES.
Address: Level 2, 194 Varsity Parade, Varsity Lakes, 4227
Phone: 1300 367 334
Email: [email protected]
Need a hand with your marketing puzzle?
Our lovely Puzzle Media team are on hand to help. Whether you have a specific question on increasing your leads, attracting more ideal clients, or you’d like to find out more about our services, please give us a shout today.