Who We Are?
digital marketing gold coast
Hello, we’re Puzzle Media. We love working with businesses like yours to piece together your unique marketing puzzle and help you generate more leads that in turn bring you more sales. And let’s face it, puzzles are more fun when there’s more than one person playing!
We may look and sound new and shiny (thank you) but we’ve been helping clients across the Gold Coast and Brisbane on their marketing strategies and implementation since 2010.
The new and shiny part of us is our name and brand, we are the agency formerly known as Direct Marketing Solutions or DMS for short.
Puzzle Media provides Digital Marketing services across Gold Coast, Brisbane and throughout Australia. Our team works with clients to create marketing strategies that work and help with implementation and management.
Digital Marketing Strategy
Having an effective Marketing Strategy working in your business should result in business growth as a result of more enquiries and more sales. At Puzzle Media we provide tailored Marketing Strategy and Services which include Digital Advertising, Lead Generation and Social Media services.
Facebook Advertising can help propel your business faster through digital advertising that works. It allows you to reach the right audience, at the right time with the right message in a way that aligns your business with their needs all through a Facebook Advertising strategy that works.
Social Media has been the biggest game changer for us all in the last 15 years. Consumers look for advice and guidance to make purchasing decisions and businesses are using Social Media to share their message, raise awareness for their products and services and sell. Ask us how you can use it.
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Effective Marketing Strategy For Turning Enquiries Into Sales
An essential part of running a successful business is having a strong marketing strategy in place. You need to position your business correctly, attract and engage potential customers and clients, and then, of course, encourage them to buy from you or at least enquire with you. Once you have gone past the attraction marketing and lead generation step, the next phase is turning these leads into paying customers, and nurturing them into becoming loyal, repeat buyers. In this article, we will share tips that will help with conversion. As part of building a marketing strategy, having a customer journey and lead conversion journey in place makes up part of this. It’s about using the most suitable marketing channels and tools to take someone from enquiry or signing up to an offer through to a sale. What To Include In Your Marketing Strategy To Help Conversion Segment Your Database You may be generating hundreds of enquiries per month, but not all of them may qualify as high quality leads. To begin with, we recommend generating leads strategically. This can be achieved through running targeted digital advertising campaigns such as Facebook Ads and Google Ads. These platforms are designed to target specific users based on their demographics and preferences. Explore lead generation tools that provide a clear strategy for targeting prospects. Once you have built a database, filter it further through automation. You can filter based on products or services they have shown an interest in, downloads, training they have attended etc. Ensure the warmer leads of those more likely to convert soon are placed in a different nurture campaign. Communication Is Key It’s crucial to be proactive about nurturing your leads immediately. You don’t want your prospect to walk away from you and shake hands with a competitor! Your goal is to have a personalised approach that you can achieve by speaking to them at the point of their buyer journey. Find the right balance between choosing the channels (e.g. email marketing, social media platforms and cold calling) that your prospects prefer and the best platforms to use to achieve your marketing goal. Use Clear Call To Action A key element of any marketing strategy for conversion to work is having a clear Call To Action (CTA); it’s the key to people saying YES! To encourage conversion, include links and images that will bring people towards their desired actions. Run A/B tests to know the most effective. Have a Social Media Presence You can’t expect to build trust with your customers if you don’t keep them updated. Social media is an accessible avenue that can also encourage conversions. We encourage clients to share news about their business, blog posts, new products and services and other valuable content that focuses on how your business can help the users. For extra exclusivity, create social media communities or groups. They are the perfect way to build trust, provide opportunities for long-term relationships and encourage more conversions. Members can post user generated content, such as reviews and testimonials about your product and services. If you need a more tailored marketing strategy for conversions, please get in touch with us. Related Articles: How To Gain More Leads Without Spending On Advertising Facebook Ads Formula: How to Use it and Get Results
Pay Per Click vs SEO: Which Is Better?
One of the biggest challenges for businesses is figuring out how to get their products or services in front of potential customers. Fortunately, existing marketing strategies such as Pay Per Click (PPC) ads and Search Engine Optimisation (SEO) have proven effective. However, the solution you choose comes down to which is most suitable for your business. Difference Between Pay Per Click Ads and SEO The success of any online business depends on the amount and quality of traffic it generates – this is an undisputed fact. However, what’s up for debate are two very powerful ways to generate traffic: PPC ads versus SEO. Though they both aim at generating more visitors or leads, there are significant differences. SEO – Search Engine Optimisation SEO is an organic or natural approach to obtaining leads. Generally speaking, the goal of an online business owner using this strategy is to make their website rank higher than competitors. It aims to propel the site to the top of the search engine results page (SERPs). This goal can be achieved by enhancing their website using various techniques (e.g. placing keywords throughout the site and applying technical enhancements to improve the user experience). This SEO strategy takes time, but it’s worth working towards. Once the page is there and maintains the top positioning through SEO efforts, the business will reap long-term benefits such as increased brand visibility and becoming an authority or “go-to” site for the specific niche. Ultimately, it will lead more people to find out about the business via natural or organic searches and at no advertising cost. PPC – Pay Per Click Ads With the 5.6 billion searches each day, it’s crucial to have a presence on SERPs from where potential customers look for products and services using specific keywords. For example, suppose users want to find a local digital marketing agency. In that case, they may type “Gold Coast digital marketing agency”, or if they’re looking for a seafood restaurant for dinner, they may use “best seafood restaurant in Gold Coast”. PPC ads are an advertising strategy where businesses bid and pay for sponsored ads to be presented on the SERPs when someone searches for products or services by typing in relevant keywords. It’s a great way to reach the target audience with the right message exactly when they need it. It’s an effective strategy for delivering quick results. The moment the ads are approved (usually when the bid value is high enough to get priority placement for their ad), the ad will start showing up on SERPs, allowing millions of people who search for the keyword to see it. Pay Per Click Ads vs SEO: Which Is Better For My Business? The debate has been going on for years. Is it better to use PPC ads or SEO? SEO doesn’t require any upfront advertising cost, and the payoff comes in the form of higher rankings and organic traffic, but it takes time to see results. Conversely, PPC can be quick and easy to set up, but they require you to pay per user click. The decision between these two advertising strategies depends on your goals and current business requirements. SEO is best for long-term results; PPC may be better if you need faster outcomes and enhanced brand visibility. Share your business goals and requirements with us, and we can help you analyse your options. We offer both SEO Management Gold Coast Services and PPC Ads/Google Ads Management Services. Please book in for a consultation today. Related Sections/Articles: What’s the Difference Between Google Search Ads and Display Ads? SEO Management Gold Coast
Facebook Ads Formula: How to Use it and Get Results
Business owners and marketers are all too familiar with the constant struggle of connecting and engaging with their target audience. This is particularly true for social media channels like Facebook, where there’s an abundance of content vying for people’s attention. With over two billion users on Facebook alone, it is necessary to have a strategy to get your message to the right person at the right time. Facebook Ads is a powerful tool that can help to achieve this. In this article, we’ll let you in on the secrets for high performing Facebook Ads. Facebook Ads Formula: 3 Phases To Go Through When it comes to setting up Facebook Ads, there are three phases you need to go through for a campaign to work well and generate engagement, leads or sales. Think of it as taking your audience on a journey. Phase 1: Top Of Funnel – Warm Up (Awareness) In this stage, the objective is to introduce your business to your audience on Facebook. You’re targeting users who may not have an idea who you are, so the prime goal is to introduce your business and add value for your audience. Make your campaign engaging and use it as an opportunity to educate by solving one small problem that they have that relates to your products or services. It is also important to remember that people go on Facebook mainly to socialise. Their intentions are not usually shopping related. So try a more casual approach as it is still the ‘getting to know you’ stage of the journey. Tip: As a hook, create an engaging video or blog post that educates your audience and provides value. Phase 2: Middle Of Funnel – Conversation (Consideration) At this phase, you have already started building awareness, and your targeted audience may already have a basic understanding of what you do. To transition to consideration, introduce them to some of the ways you help solve their problems with your products and services. At this stage, you may ask for their email address in exchange for some content such as an eBook or training video. It’s an opportunity to make a stronger connection and build the ‘know’ factor of the ‘like, know and trust’ elements that go into making people purchase from you. If you haven’t already, it’s also a good idea to introduce Split or A/B testing to see which group is more likely to convert. It will provide insights into how each group responds and performs in relation to your product or service. Tip: Use clear call to action (CTA) buttons. After providing multiple touchpoints that created a higher level of exposure to your business, your audience clicking on the CTA inviting them to LEARN MORE or FIND OUT HOW means they are more likely to convert. Phase 3: Bottom Of Funnel – Close (Conversion) Your audience, at this point, would have gotten to know you and what you do, so this is when you need to ask for the sale. Prompt them to book an appointment with you, buy your product or attend your event. The objective here is to add that final touchpoint to motivate them to take action with your business. Tip: In the final stage, make them eager to buy by creating a sense of excitement, urgency and exclusivity (e.g. ‘limited offer’, ‘only a few slots left, ‘discounted only until today’, ‘exclusive offer’ etc.). What Can You Do To Improve Your Facebook Ads Strategy? The secret to high performing Facebook ads is in the three phases and how well they are executed. If you already have a Facebook Ad set up, we can help you identify which stage your campaign is at and what changes need to be made for it to generate incredible results. We can also help create, execute and manage a Facebook Ads strategy tailored to your business. Contact us or book a FREE strategy call HERE. Related articles: How To Set Up Facebook Tracking Correctly 9 Reasons Facebook Ads For Business Can Help With Growth How To Make Great Facebook Ads That Convert
What Our Happy Clients Say
When it comes to strategic marketing there are many that talk a good talk. Tina and her team help you make it happen. They have built confidence in us to share our business story widely. It’s engaging customers, and bringing our organisation great results.
Tina Really knows her stuff! In 45 minutes flat- she sorted out a heap of issues I had with FB ads and boosted my conversions with her insider knowledge of the Facebook Advert system. Hire her today before her price goes up!
We worked with Tina and her Team and they produced all of the written content for the new Bond University website. The site itself was over 650 pages and Tina and her team delivered. The website has been going well, and our enquiries and applications (both mostly driven by the website) have increased. We are very happy with the end result.
We have now been working with Puzzle Media [formerly Direct Marketing Solutions] since January 2017 and can see this was an investment truly worth making. Our sales from website leads have increased by an average of 20% and the enquiries are quality leads relevant to our business, which helps increase our conversion on our sales.
Digital Marketing Agency Gold Coast
Need a hand with your marketing puzzle?
Our lovely Puzzle Media team are on hand to help. Whether you have a specific question on increasing your leads, attracting more ideal clients, or you’d like to find out more about our services, please give us a shout today.