Who We Are?
digital marketing gold coast
Hello, we’re Puzzle Media. We love working with businesses like yours to piece together your unique marketing puzzle and help you generate more leads that in turn bring you more sales. And let’s face it, puzzles are more fun when there’s more than one person playing!
We may look and sound new and shiny (thank you) but we’ve been helping clients across the Gold Coast and Brisbane on their marketing strategies and implementation since 2010.
The new and shiny part of us is our name and brand, we are the agency formerly known as Direct Marketing Solutions or DMS for short.
Puzzle Media provides Digital Marketing services across Gold Coast, Brisbane and throughout Australia. Our team works with clients to create marketing strategies that work and help with implementation and management.
Digital Marketing Strategy
Having an effective Marketing Strategy working in your business should result in business growth as a result of more enquiries and more sales. At Puzzle Media we provide tailored Marketing Strategy and Services which include Digital Advertising, Lead Generation and Social Media services.
Facebook Advertising can help propel your business faster through digital advertising that works. It allows you to reach the right audience, at the right time with the right message in a way that aligns your business with their needs all through a Facebook Advertising strategy that works.
Social Media has been the biggest game changer for us all in the last 15 years. Consumers look for advice and guidance to make purchasing decisions and businesses are using Social Media to share their message, raise awareness for their products and services and sell. Ask us how you can use it.
FEATURED BLOG POSTS
Pay Per Click vs SEO: Which Is Better?
One of the biggest challenges for businesses is figuring out how to get their products or services in front of potential customers. Fortunately, existing marketing strategies such as Pay Per Click (PPC) ads and Search Engine Optimisation (SEO) have proven effective. However, the solution you choose comes down to which is most suitable for your business. Difference Between Pay Per Click Ads and SEO The success of any online business depends on the amount and quality of traffic it generates – this is an undisputed fact. However, what’s up for debate are two very powerful ways to generate traffic: PPC ads versus SEO. Though they both aim at generating more visitors or leads, there are significant differences. SEO – Search Engine Optimisation SEO is an organic or natural approach to obtaining leads. Generally speaking, the goal of an online business owner using this strategy is to make their website rank higher than competitors. It aims to propel the site to the top of the search engine results page (SERPs). This goal can be achieved by enhancing their website using various techniques (e.g. placing keywords throughout the site and applying technical enhancements to improve the user experience). This SEO strategy takes time, but it’s worth working towards. Once the page is there and maintains the top positioning through SEO efforts, the business will reap long-term benefits such as increased brand visibility and becoming an authority or “go-to” site for the specific niche. Ultimately, it will lead more people to find out about the business via natural or organic searches and at no advertising cost. PPC – Pay Per Click Ads With the 5.6 billion searches each day, it’s crucial to have a presence on SERPs from where potential customers look for products and services using specific keywords. For example, suppose users want to find a local digital marketing agency. In that case, they may type “Gold Coast digital marketing agency”, or if they’re looking for a seafood restaurant for dinner, they may use “best seafood restaurant in Gold Coast”. PPC ads are an advertising strategy where businesses bid and pay for sponsored ads to be presented on the SERPs when someone searches for products or services by typing in relevant keywords. It’s a great way to reach the target audience with the right message exactly when they need it. It’s an effective strategy for delivering quick results. The moment the ads are approved (usually when the bid value is high enough to get priority placement for their ad), the ad will start showing up on SERPs, allowing millions of people who search for the keyword to see it. Pay Per Click Ads vs SEO: Which Is Better For My Business? The debate has been going on for years. Is it better to use PPC ads or SEO? SEO doesn’t require any upfront advertising cost, and the payoff comes in the form of higher rankings and organic traffic, but it takes time to see results. Conversely, PPC can be quick and easy to set up, but they require you to pay per user click. The decision between these two advertising strategies depends on your goals and current business requirements. SEO is best for long-term results; PPC may be better if you need faster outcomes and enhanced brand visibility. Share your business goals and requirements with us, and we can help you analyse your options. We offer both SEO Management Gold Coast Services and PPC Ads/Google Ads Management Services. Please book in for a consultation today. Related Sections/Articles: What’s the Difference Between Google Search Ads and Display Ads? SEO Management Gold Coast
Facebook Ads Formula: How to Use it and Get Results
Business owners and marketers are all too familiar with the constant struggle of connecting and engaging with their target audience. This is particularly true for social media channels like Facebook, where there’s an abundance of content vying for people’s attention. With over two billion users on Facebook alone, it is necessary to have a strategy to get your message to the right person at the right time. Facebook Ads is a powerful tool that can help to achieve this. In this article, we’ll let you in on the secrets for high performing Facebook Ads. Facebook Ads Formula: 3 Phases To Go Through When it comes to setting up Facebook Ads, there are three phases you need to go through for a campaign to work well and generate engagement, leads or sales. Think of it as taking your audience on a journey. Phase 1: Top Of Funnel – Warm Up (Awareness) In this stage, the objective is to introduce your business to your audience on Facebook. You’re targeting users who may not have an idea who you are, so the prime goal is to introduce your business and add value for your audience. Make your campaign engaging and use it as an opportunity to educate by solving one small problem that they have that relates to your products or services. It is also important to remember that people go on Facebook mainly to socialise. Their intentions are not usually shopping related. So try a more casual approach as it is still the ‘getting to know you’ stage of the journey. Tip: As a hook, create an engaging video or blog post that educates your audience and provides value. Phase 2: Middle Of Funnel – Conversation (Consideration) At this phase, you have already started building awareness, and your targeted audience may already have a basic understanding of what you do. To transition to consideration, introduce them to some of the ways you help solve their problems with your products and services. At this stage, you may ask for their email address in exchange for some content such as an eBook or training video. It’s an opportunity to make a stronger connection and build the ‘know’ factor of the ‘like, know and trust’ elements that go into making people purchase from you. If you haven’t already, it’s also a good idea to introduce Split or A/B testing to see which group is more likely to convert. It will provide insights into how each group responds and performs in relation to your product or service. Tip: Use clear call to action (CTA) buttons. After providing multiple touchpoints that created a higher level of exposure to your business, your audience clicking on the CTA inviting them to LEARN MORE or FIND OUT HOW means they are more likely to convert. Phase 3: Bottom Of Funnel – Close (Conversion) Your audience, at this point, would have gotten to know you and what you do, so this is when you need to ask for the sale. Prompt them to book an appointment with you, buy your product or attend your event. The objective here is to add that final touchpoint to motivate them to take action with your business. Tip: In the final stage, make them eager to buy by creating a sense of excitement, urgency and exclusivity (e.g. ‘limited offer’, ‘only a few slots left, ‘discounted only until today’, ‘exclusive offer’ etc.). What Can You Do To Improve Your Facebook Ads Strategy? The secret to high performing Facebook ads is in the three phases and how well they are executed. If you already have a Facebook Ad set up, we can help you identify which stage your campaign is at and what changes need to be made for it to generate incredible results. We can also help create, execute and manage a Facebook Ads strategy tailored to your business. Contact us or book a FREE strategy call HERE. Related articles: How To Set Up Facebook Tracking Correctly 9 Reasons Facebook Ads For Business Can Help With Growth How To Make Great Facebook Ads That Convert
How Content Marketing Can Improve Google Rankings
Content Marketing is an important part of any business marketing strategy. It helps educate and engage your audience, potentially generate leads and drive traffic to your website. In addition, it can help increase your Google rankings. As a digital marketing agency, one of our goals is to support local businesses to reach the top page of Google when people are searching for their services. Here’s a look at some of the strategies we use to help achieve this. Ways To Use Content Marketing To Help Improve Google Rankings Create Valuable Content Content marketing is all about capturing your audience’s interest using content such as social media posts, videos, blogs, email marketing or any form of content that engages, answers their questions and adds value. Excellent content does not come across as an advertising spiel but rather a well thought out piece beneficial for customers. Tip: Compile a list of questions your audience frequently asks or topics they would like to read about. Start creating content by answering these questions. When other users ask the same questions or look for those specific topics, you can direct them conveniently on your website. Choose the Right Keywords No one takes the time to write out long sentences with exact details on what they need when they search online. They don’t type in “Who is the best agency to use for my content marketing in Brisbane” or “Where can I go have the best coffee in the Varsity Lakes area?” Instead, most users type short phrases like “Content Marketing Brisbane” or “best Varsity Lakes coffee shops”. It’s all about picking the right and most relevant keywords to use with your content. Use these phrases sparingly and in context, not sprinkled on every sentence you write. Search engines may tag your content as spam for committing keyword abuse. Tip: Online tools have come a long way, and now it’s easier than ever for you to track down the keywords that will help your business thrive. As a digital marketing and content marketing agency working with clients on the Gold Coast and Brisbane, we recommend using tools like Google’s Keyword Planner and SEMRush. They will give you comprehensive insights into what phrases people are typing when trying to find information related to yours. Go Back To SEO Basics Your website is the starting point of your SEO efforts. If you invest time into building a site that offers an authentic user experience, then you’ll be on track to rank well in search engines and get more traffic. Here are the essentials to consider when writing an SEO friendly article: Title Tag – Keep it short, concise, definitive and representative of the article context. Image Alt Tag – Search engines cannot read what your images convey unless you caption them. Meta Description – This is the summary of your content. Write compelling meta descriptions for more clicks. Tagging – Make sure your blog entries are in categories. Tip: Include the focus keyword in your title, image caption, and meta description, but make sure it reads naturally. Utilise the Power of Video It’s easy to see why videos have become one of the most popular content marketing mediums. They often attract more attention than text, are more interactive and engaging. The way to rank highly in Google is by aligning your content marketing strategy with their algorithm. While they aren’t always transparent on what they’re looking for, what’s certain is video can be effective content to improve ranking. Here’s how it works. According to BrightEdge, Google is now showing video thumbnails in 26% of search results. The presence of the thumbnails makes the content “rich snippets”, and users are more likely to click those. It has also been rumoured that Google is prioritising content with video above those without. Tip: Publish videos on your website and make sure to embed them where they make sense (i.e., right before an article talking about something related) rather than randomly throughout pages. You might even want to create a transcript of the video you upload so that more keywords can be targeted for SEO purposes. Don’t forget to enter tags and keywords on the backend to ensure it’s categorised and prioritised correctly. Create A Tailored Content Marketing Strategy Content Marketing is a powerful strategy for driving search engine rankings through the content you create. Follow these tips, and you’ll be able to develop an effective method that will work with your business goals. If you need help in creating your content marketing strategy, please get in touch.
What Our Happy Clients Say
When it comes to strategic marketing there are many that talk a good talk. Tina and her team help you make it happen. They have built confidence in us to share our business story widely. It’s engaging customers, and bringing our organisation great results.
Tina Really knows her stuff! In 45 minutes flat- she sorted out a heap of issues I had with FB ads and boosted my conversions with her insider knowledge of the Facebook Advert system. Hire her today before her price goes up!
We worked with Tina and her Team and they produced all of the written content for the new Bond University website. The site itself was over 650 pages and Tina and her team delivered. The website has been going well, and our enquiries and applications (both mostly driven by the website) have increased. We are very happy with the end result.
We have now been working with Puzzle Media [formerly Direct Marketing Solutions] since January 2017 and can see this was an investment truly worth making. Our sales from website leads have increased by an average of 20% and the enquiries are quality leads relevant to our business, which helps increase our conversion on our sales.
Digital Marketing Agency Gold Coast
Need a hand with your marketing puzzle?
Our lovely Puzzle Media team are on hand to help. Whether you have a specific question on increasing your leads, attracting more ideal clients, or you’d like to find out more about our services, please give us a shout today.