A Sales Funnel is a step by step process that allows you to take a potential customer closer to your offer by guiding them through a set of marketing techniques. It involves a combination of marketing methods such as phone calls, email marketing campaigns and more.
There are many online tools for creating a sales funnel. Some tools look at what your potential customers are doing when they’re on your website, others capture their details to lead them to the sale.
There are four stages in creating a digital sales funnel – ATTRACT, INTEREST, CONVERT and ACTION. Each step exists to fulfil tasks that can guide a potential customer to purchase a product or use a service.
Tools For Creating A Sales Funnel
Some tools are available to execute each stage of the digital sales funnel effectively. Here are some of them.
SEMrush helps manage your SEO, advertising, content, and social media. It offers keyword research backlink analysis, anchor text reports, and traffic analytics.
LeadCrunch uses artificial intelligence to make B2B data predictions – also known as “Vector Marketing”. It’s a sophisticated algorithm to help you find people in your target market and helps identify prospects most likely to become your long lasting and lucrative clients.
Pitchbox is an excellent all-around outbound email platform. It allows you to find influencers in your niche. They work with top SEO providers, such as Moz, Majestic, SEMRush, Ahrefs, and LRT, to ensure that you connect with the most authoritative publishers.
Visual Website Optimizer is a website experience optimisation platform that uses heatmaps to show you which design elements on your site are getting the most attention. It enables you to receive feedback from visitors so that you can see which parts need improvement and which sections are working well.
FullStory reveals when, where, and why your customers experience friction on your website or app. This makes it easy for you to solve experience-related problems. It literally records how people navigate around your site and provides videos that you can watch later.
Leadformly offers pre-optimised form templates that include more than 50 best practices used to boost conversion rates. When someone lands on your site, capturing their email is critical so you can build an active list for later use.
Clickfunnels lets you create sales landing pages and sales funnels to convert your leads into paying customers.
Mailchimp is an all-in-one email marketing platform. It makes it easy to stay connected with those who visited your website, made a purchase, read your blog or you’ve met in person. It brings your audience data, marketing channels, and insights together so you can reach your goals faster.
GoToWebinar is a valuable tool to conduct webinars. It makes it easy to set up and host your webinars and share your expertise. Webinars can help boost your brand and reach the final funnel stages with success.
Zoho offers a suite of tools for engagement purposes. Its comprehensive solutions include CRM, customer surveys, email marketing, online meetings and more. It helps you reach out to prospects at the right moment and engage them across every channel.
PayPal is a convenient way for your customers to pay you. Set up a business account and enable your customers to pay out of their own PayPal or bank accounts. They work with major banks all over the world.
WooCommerce is an easy and customisable eCommerce platform that integrates your store with your content marketing. This plugin is freely available and quick to install on your WordPress website.
Stripe builds the most powerful and flexible tools for eCommerce. It’s a complete payment system for online businesses. Unlike other payment systems, Strip allows you to craft beautiful, high-converting payment flows with a drop-in checkout experience.
With so many platforms available, creating an effective sales funnel is as easy as 1-2-3. Your customers will receive the most convenient online experience, which will have them coming back for more. Using these effective sales funnel tools will help you grow your customer base and make it easier than ever to reach and exceed your sales goals.
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