Tag Archives: Marketing Offer

Marketing Offer – How And When To Use One

Marketing Offer – How And When To Use One

What Is A Marketing Offer? A marketing offer is a free product or service that is of high value to your targeted audience. People don’t freely give out their contact information, but a compelling marketing offer can convince them to provide their details via a lead capture form. A marketing offer can be an ebook, coupon, trial period, podcast, consultations, webinars, product demos and many others. When To Use An Offer Lead Generation A visit to your website does not necessarily equate to lead generation. You want people to share their information to convert hits to actual leads. A marketing offer can entice them to do just that. Nurturing Existing […]

Marketing 123: Audience – Message – Offer

Marketing 123: Audience – Message – Offer

Marketing can be a scary word for many small entrepreneurs. It doesn’t need to be! Follow the simple 123, to easily understand and implement marketing in your business. 1. Know Your Audience Market research, or the process of getting to know your target audience, is an important component of a successful marketing strategy for any business. This data is a crucial part of tailoring your offerings to your audience. Market research can include any number of demographics specific to your audience. Past, present and potential perception and behavior towards your product or service, characteristics of your target market, spending habits and geographic location are only a few. Knowing your audience […]