Need help with your Digital Marketing Strategy?
Having a strong Digital Marketing Strategy that delivers is essential these days. Years ago, businesses relied on newspapers, magazines, radio, television and direct sales to connect with and bring in customers. Trust us – our Digital Marketing Strategy secrets stem from what we learned in the ‘olden days’ of marketing! Today, marketing has changed substantially, with the focus shifting online. People of all ages, interests and backgrounds are going online for entertainment, to gather information and connect.
The chances are, your target market is hanging out online; you just need to know where to find them and how to connect with them. For a business to succeed, you need to be able to connect with your audience and do so, you’ll need a digital presence. Enter Puzzle Media…(like what we did there?).
What Is A Digital Presence?
A digital presence is social proof that you exist online. We all know that when we want to suss someone out, you head to Facebook, LinkedIn and Google… Well the same can be said for people checking out a business.
Having a good digital presence includes having an updated and active website or blog and active social media accounts. For businesses, a quality digital presence is one that’s active and visible on the platforms where your potential customers are hanging out. It’s like putting up a billboard in all the places where your customers spend most of their time and saying, ‘Hi, we’re here for you!’.
For an effective digital presence, you need to be able to communicate with people in a way that relates to them and gets their attention. There are millions of distractions online, cat videos and Facebook scrolling we’re looking at you, everyone is fighting for the spotlight. This is where digital marketing comes into play.
What Is Digital Marketing?
Digital Marketing uses the internet to raise awareness and promote your products and services, and helps provide exposure to a broad customer base anywhere in the world.
However, having a digital presence is not enough to get your phones ringing off the hook and have people queuing at your door. A solid marketing strategy combines several elements to expand a business’s reach, connects with your audience and increases your sales by establishing a strong reputation online.
The main elements of successful marketing include:
- Content Marketing
- Social Media
- Digital Advertising
- Search Engine Optimisation (SEO)
- Online content creation and blogging
- Community management through social media groups
- Email marketing
- Online PR
- Measurement and analytics.
To manage and combine these processes and ensure a return on investment, you’ll need an expertly crafted digital marketing strategy. Puzzle Media have a team of Digital Marketing Strategy specialists ready to support. We can help you navigate digital marketing by developing the best plan of action to get your business thriving online.
Once you have your digital marketing strategy finalised, we can help you implement it. Our team at Puzzle Media are digital wizards who can put your plan into play and help you reach your marketing goals.
Contact Puzzle Media today for more information on developing and executing a business marketing strategy or digital marketing strategy for your business.