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Top 5 Social Media Marketing Trends For 2022

Top 5 Social Media Marketing Trends For 2022

The future of Social Media Marketing looks exciting! With 2022 fast approaching, it’s crucial to stay on top of the latest social media marketing trends and updates, so you can connect with your audience in a way that works. Here are the Top 5 Social Media Marketing Trends To Watch Out For In 2022 Short Videos will dominate the social media stage. It doesn’t seem that long ago that platforms showing short video content weren’t considered viable marketing channels. In 2021 TikTok has grown further in popularity in the social media space growing from 689 million users in January 2021 and hitting the 1 billion user mark in September 2021! Go TikTok! Other platforms are staying […]

Social Media For Business Red Flags Debunked

Social Media For Business Red Flags Debunked

When it comes to using Social Media for Business, it’s important to be across the latest trends. Over the last couple of weeks, the red flag emoji has been flooding social media. Although it’s uncertain who spearheaded the trend, it seemed to start with social media users sharing things they felt were a bit of a “red flag” warning and then adding a number of red flags emojis right after it. So, the meme started out pretty literal. It has covered dating, race, relationships, food, business and everything in between, and it wasn’t long until celebrities began posting one liner with the triangular red flags. We also posted about using […]

Effective Marketing Strategy For Turning Enquiries Into Sales

Effective Marketing Strategy For Turning Enquiries Into Sales

An essential part of running a successful business is having a strong marketing strategy in place. You need to position your business correctly, attract and engage potential customers and clients, and then, of course, encourage them to buy from you or at least enquire with you. Once you have gone past the attraction marketing and lead generation step, the next phase is turning these leads into paying customers, and nurturing them into becoming loyal, repeat buyers.  In this article, we will share tips that will help with conversion. As part of building a marketing strategy, having a customer journey and lead conversion journey in place makes up part of this. It’s about […]

Pay Per Click vs SEO: Which Is Better?

Pay Per Click vs SEO: Which Is Better?

One of the biggest challenges for businesses is figuring out how to get their products or services in front of potential customers. Fortunately, existing marketing strategies such as Pay Per Click (PPC) ads and Search Engine Optimisation (SEO) have proven effective. However, the solution you choose comes down to which is most suitable for your business. Difference Between Pay Per Click Ads and SEO The success of any online business depends on the amount and quality of traffic it generates – this is an undisputed fact. However, what’s up for debate are two very powerful ways to generate traffic: PPC ads versus SEO. Though they both aim at generating more […]

Facebook Ads Formula: How to Use it and Get Results

Facebook Ads Formula: How to Use it and Get Results

Business owners and marketers are all too familiar with the constant struggle of connecting and engaging with their target audience. This is particularly true for social media channels like Facebook, where there’s an abundance of content vying for people’s attention.  With over two billion users on Facebook alone, it is necessary to have a strategy to get your message to the right person at the right time. Facebook Ads is a powerful tool that can help to achieve this. In this article, we’ll let you in on the secrets for high performing Facebook Ads. Facebook Ads Formula: 3 Phases To Go Through When it comes to setting up Facebook Ads, […]

How Content Marketing Can Improve Google Rankings

How Content Marketing Can Improve Google Rankings

Content Marketing is an important part of any business marketing strategy. It helps educate and engage your audience, potentially generate leads and drive traffic to your website. In addition, it can help increase your Google rankings.  As a digital marketing agency, one of our goals is to support local businesses to reach the top page of Google when people are searching for their services. Here’s a look at some of the strategies we use to help achieve this. Ways To Use Content Marketing To Help Improve Google Rankings  Create Valuable Content Content marketing is all about capturing your audience’s interest using content such as social media posts, videos, blogs, email […]

Top Reasons To Hire A Digital Marketing Agency

Top Reasons To Hire A  Digital Marketing Agency

Running a business, with all its moving parts, is challenging. You need to take care of your team, oversee daily operations, bring in sales and manage finances, to name a few. As a local business, engaging the services of a Brisbane digital marketing agency can help grow your online presence; it’s one less thing to worry about, so to speak. In this article, we’ll talk about why you should consider hiring a digital marketing agency (like Puzzle Media) for your business. 3 Reasons To Hire A Brisbane Digital Marketing Agency You are working with experts. There are so many ways to market a business, and it’s not easy to keep […]

Why Is Education A Key Part Of Marketing?

Why Is Education A Key Part Of Marketing?

When you are marketing your business, there are many aspects of the customer journey to consider. One of these is adding value and educating your audience. We cannot emphasise enough why education is a key part of marketing. Educating customers is a key success driver to a marketing campaign and, ultimately, the business. When people feel inspired, educated and informed, they have the power to make decisions about purchasing. It’s imperative to include education as a critical component in your marketing campaigns. How education forms a key part of marketing in the sales process A customer sales journey has four stages – Awareness, Interest, Conversion and Action. To guide a customer […]

How To Use Google My Business And 5 Tips To Optimise Your Listing

How To Use Google My Business And 5 Tips To Optimise Your Listing

Being on Google is a powerful way for users to find your business online. It is the most visited search engine, dominating 92% of the current market share. This article will discuss how to use Google My Business (GMB) and the benefits of having an optimised GMB page.  What Is Google My Business? It is a FREE service from Google that allows businesses to become more discoverable online. The marketing tool was designed initially for the ‘maps’ element so that end users can find businesses close by. These days it’s more tailored to local businesses to give them the option to manage their online information (e.g. phone numbers, websites, locations, […]

Digital Marketing Gold Coast: How We Are Helping Local Businesses Grow

Digital Marketing Gold Coast: How We Are Helping Local Businesses Grow

Running a business should be exciting and fulfilling. However, there are times it can also be overwhelming, particularly when finding ways to generate revenue. Puzzle Media is a Digital Marketing Gold Coast agency providing marketing processes, platforms and tools that help local businesses continue to grow. Supporting Local Businesses With Digital Marketing Gold Coast Services Gold Coast business owners can use Digital Marketing in many different ways to scale and grow. Whilst some of the channels and strategies we use are straightforward, some are more complex.  Digital Advertising Advertising online, when done correctly, is a great way to generate new leads and gain more customers in your local area. You […]