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The Role Of Social Media In A Customer’s Journey

The Role Of Social Media In A Customer’s Journey

It’s astonishing how Social Media has evolved and changed people’s lives over the past 15 years. What began as purely social platforms have now become an effective part of our business tool kit. It’s been proven that the role of Social Media is crucial at every stage of a customer’s journey. Most organisations are actively using Social Media as part of their Marketing Strategy, and there are many ways to use it effectively.  The Role Of Social Media In A Customer’s Journey Brand Awareness About 45% of the world population uses social media; that’s 3.5 billion users (20.5 million in Australia alone). You have a massive pool of people to […]

Facebook Almost Blocks News in Australia

Facebook Almost Blocks News in Australia

On Thursday 18th of February 2021, Australians woke up not being able to access Facebook pages of local and international news sites anymore. Facebook officially blocked news local and international news in Australia. This is in response to the proposed Media Bargaining law, which requires websites to pay for every news content published in the country on their platform. However, a week after, Facebook restored pages of Australian news after the Australian government made amendments to the code.

How To Write Newsletters That Your Audience Would Love Reading

How To Write Newsletters That Your Audience Would Love Reading

Email Marketing is one of the most cost effective marketing methods for reaching your customers and encouraging repeat business. The challenge for many business owners is how to write newsletters that connect to their audience. Here at Puzzle Media, we offer copywriting services that include creating brilliant newsletters tailored to help businesses reach your audience. A well-written newsletter helps you build credibility with your audience and can help position your business as the authority in your industry. It can generate new conversations and can help build lasting loyalty with your existing audience. How To Write Newsletters That Capture Your Audience Newsletters that appeal to your audience are the ones that […]

Impact of iOS 14 On Facebook Ads: What It Means For Your Business

Impact of iOS 14 On Facebook Ads: What It Means For Your Business

In relation to Apple’s iOS 14 requirements, Facebook recently announced changes on its platform that will begin in February 2021. What does this mean for your business? What is the impact of iOS14 on Facebook Ads?  Apple’s iOS 14 was rolled out at the end of September last year. Perhaps the most notable change was introducing a new feature intended to give users more control over third-party data collection. Before this update, users needed to proactively go to Facebook’s settings to turn off data collection —something that not many know how to do; many are not even aware that this is an existing option. With iOS 14, users will receive […]

Advantages Of Working With A Facebook Ads Agency

Advantages Of Working With A Facebook Ads Agency

What are the advantages of working with a Facebook ads agency? We’re going to answer that in today’s blog.  As business owners begin understanding more about the value social media can bring their business, they become more inclined to invest in advertising on social platforms, such as Facebook. The challenge is understanding the intricacies of creating, running and managing Facebook adverts. Why Hiring A Facebook Ads Agency Could Benefit Your Business Visibility Potential customers and clients tend to use Google AND Social Media when researching a company. Having a strong presence on platforms such as Facebook will help make your business more visible and accessible. Save on Cost Hiring an in-house […]

Digital Marketing Trends for 2021 To Be Aware Of

Digital Marketing Trends for 2021 To Be Aware Of

Is your business ready for 2021? After 2020 what else could possibly happen, right?! At Puzzle Media, we like to keep ahead of the ‘curve’ balls.  So to be one step forward, take a read of these three digital marketing trends we predict for 2021.  Top 3 Digital Marketing Trends for 2021  Digital Is Here To Stay Virtual events and the restructure of traditional operational methods to online platforms became more prevalent in 2020, mostly out of necessity. However, seeing its positive impact on ROI, businesses will likely keep the status quo.  Even if the COVID-19 vaccine has started to make its rounds, health and safety issues will still be […]

Facebook Ads Management Brisbane Agency – A Case Study

Facebook Ads Management Brisbane Agency – A Case Study

This case study is about how Puzzle Media, a Facebook Ads Management Brisbane agency, helped a non-profit organisation achieve 45% positive returns on their Facebook Ads investment within seven short weeks. Facebook Ads Management Brisbane Agency Case Study – Partnership With A Not-For-Profit We work with a number of organisations in the not for profit sector, and one of them is The Children’s Hospital Foundation in Brisbane. This charity helps sick and injured children by funding life-saving medical research, investing in critical equipment and providing support for the kids as well as their families. We have worked with them on several marketing projects, and they’ve always been happy with our […]

Movie Review: Netflix Social Dilemma

Movie Review: Netflix Social Dilemma

Photo Credit: Netflix Netflix recently launched a documentary-drama called Social Dilemma. It takes an in-depth look about how social media plays a massive role in allegedly manipulating and rewiring our brains to get our attention, buy products, and believe ideas about each other, ourselves and the world. The Dark Side Of Social Media Although there have been a few movies with quite a similar premise, Social Dilemma has the advantage of having on-screen interviews with pioneers in the industry. For years, they worked as top executives for some of the largest social platforms today. These are experts who, on the record, candidly and sometimes uncomfortably admitted that the “dark side” […]