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Facebook Ads Formula: How to Use it and Get Results

Facebook Ads Formula: How to Use it and Get Results

Business owners and marketers are all too familiar with the constant struggle of connecting and engaging with their target audience. This is particularly true for social media channels like Facebook, where there’s an abundance of content vying for people’s attention.  With over two billion users on Facebook alone, it is necessary to have a strategy to get your message to the right person at the right time. Facebook Ads is a powerful tool that can help to achieve this. In this article, we’ll let you in on the secrets for high performing Facebook Ads. Facebook Ads Formula: 3 Phases To Go Through When it comes to setting up Facebook Ads, […]

How Content Marketing Can Improve Google Rankings

How Content Marketing Can Improve Google Rankings

Content Marketing is an important part of any business marketing strategy. It helps educate and engage your audience, potentially generate leads and drive traffic to your website. In addition, it can help increase your Google rankings.  As a digital marketing agency, one of our goals is to support local businesses to reach the top page of Google when people are searching for their services. Here’s a look at some of the strategies we use to help achieve this. Ways To Use Content Marketing To Help Improve Google Rankings  Create Valuable Content Content marketing is all about capturing your audience’s interest using content such as social media posts, videos, blogs, email […]

Top Reasons To Hire A Digital Marketing Agency

Top Reasons To Hire A Digital Marketing Agency

Running a business, with all its moving parts, is challenging. You need to take care of your team, oversee daily operations, bring in sales and manage finances, to name a few. As a local business, engaging the services of a Brisbane digital marketing agency can help grow your online presence; it’s one less thing to worry about, so to speak. In this article, we’ll talk about why you should consider hiring a digital marketing agency (like Puzzle Media) for your business. 3 Reasons To Hire A Brisbane Digital Marketing Agency You are working with experts. There are so many ways to market a business, and it’s not easy to keep […]

Why Is Education A Key Part Of Marketing?

Why Is Education A Key Part Of Marketing?

When you are marketing your business, there are many aspects of the customer journey to consider. One of these is adding value and educating your audience. We cannot emphasise enough why education is a key part of marketing. Educating customers is a key success driver to a marketing campaign and, ultimately, the business. When people feel inspired, educated and informed, they have the power to make decisions about purchasing. It’s imperative to include education as a critical component in your marketing campaigns. How education forms a key part of marketing in the sales process A customer sales journey has four stages – Awareness, Interest, Conversion and Action. To guide a customer […]

How To Use Google My Business And 5 Tips To Optimise Your Listing

How To Use Google My Business And 5 Tips To Optimise Your Listing

Being on Google is a powerful way for users to find your business online. It is the most visited search engine, dominating 92% of the current market share. This article will discuss how to use Google My Business (GMB) and the benefits of having an optimised GMB page.  What Is Google My Business? It is a FREE service from Google that allows businesses to become more discoverable online. The marketing tool was designed initially for the ‘maps’ element so that end users can find businesses close by. These days it’s more tailored to local businesses to give them the option to manage their online information (e.g. phone numbers, websites, locations, […]

Digital Marketing Gold Coast: How We Are Helping Local Businesses Grow

Digital Marketing Gold Coast: How We Are Helping Local Businesses Grow

Running a business should be exciting and fulfilling. However, there are times it can also be overwhelming, particularly when finding ways to generate revenue. Puzzle Media is a Digital Marketing Gold Coast agency providing marketing processes, platforms and tools that help local businesses continue to grow. Supporting Local Businesses With Digital Marketing Gold Coast Services Gold Coast business owners can use Digital Marketing in many different ways to scale and grow. Whilst some of the channels and strategies we use are straightforward, some are more complex.  Digital Advertising Advertising online, when done correctly, is a great way to generate new leads and gain more customers in your local area. You […]

How To Convey Your Brand Narrative In Content Marketing

How To Convey Your Brand Narrative In Content Marketing

“Content marketing is the use of content to attract and retain customers. Businesses can use it, non-profits, governments, colleges or universities.” – Forbes. In this blog post, we discuss how to convey your brand narrative throughout your content marketing strategy. We’ll also go into detail on how you can maximize your SEO potential with these strategies. Content marketing is an essential strategy in many brands’ repertoire and something that cannot be ignored. To remain competitive in your niche, your brand narrative should resonate with potential customers. The digital space can feel cluttered and narrative in an engaging way: Creating content around company objectives can be overly saturated, making it difficult […]

9 Reasons Facebook Ads For Business Can Help With Growth

9 Reasons Facebook Ads For Business Can Help With Growth

We’re all familiar with Facebook Ads for Business (the Puzzle team talk about it often enough!). Facebook is by far the most popular social media site in the world. What many people don’t know is that Facebook is a powerful advertising platform for a business like yours. In this article, you’ll find nine reasons why Facebook Ads can change your business and help increase profits. Facebook Ads for Businesses This article is about why we love advertising on Facebook for small businesses, but first, let’s cover a little background. Many reasons make Facebook Ads for business the ideal place to start when it comes to advertising your business online. Facebook […]

Reasons To Use Instagram Stories For Business

Reasons To Use Instagram Stories For Business

You know it, and we know it, but today we’re emphasising the point; using Instagram Stories for business can help your marketing and sales. Let’s look at the numbers: 500 million Instagram accounts use Instagram Stories per day – a massive pool of users you can market your business to. 1/3 of the most viewed Instagram Stories are from business accounts, and one in five receive a direct message from viewers. 62% of users say they become more interested in a brand after seeing it on InstaStories Since its launch in 2016, Instagram Stories have become a part of many businesses’ digital marketing strategy. Those using stories successfully continue doing so, as their stories generate […]

The Role Of Social Media In A Customer’s Journey

The Role Of Social Media In A Customer’s Journey

It’s astonishing how Social Media has evolved and changed people’s lives over the past 15 years. What began as purely social platforms have now become an effective part of our business tool kit. It’s been proven that the role of Social Media is crucial at every stage of a customer’s journey. Most organisations are actively using Social Media as part of their Marketing Strategy, and there are many ways to use it effectively.  The Role Of Social Media In A Customer’s Journey Brand Awareness About 45% of the world population uses social media; that’s 3.5 billion users (20.5 million in Australia alone). You have a massive pool of people to […]