“Content marketing is the use of content to attract and retain customers. Businesses can use it, non-profits, governments, colleges or universities.” – Forbes. In this blog post, we discuss how to convey your brand narrative throughout your content marketing strategy. We’ll also go into detail on how you can maximize your SEO potential with these strategies. Content marketing is an essential strategy in many brands’ repertoire and something that cannot be ignored. To remain competitive in your niche, your brand narrative should resonate with potential customers. The digital space can feel cluttered and narrative in an engaging way: Creating content around company objectives can be overly saturated, making it difficult […]
We’re all familiar with Facebook Ads for Business (the Puzzle team talk about it often enough!). Facebook is by far the most popular social media site in the world. What many people don’t know is that Facebook is a powerful advertising platform for a business like yours. In this article, you’ll find nine reasons why Facebook Ads can change your business and help increase profits. Facebook Ads for Businesses This article is about why we love advertising on Facebook for small businesses, but first, let’s cover a little background. Many reasons make Facebook Ads for business the ideal place to start when it comes to advertising your business online. Facebook […]
You know it, and we know it, but today we’re emphasising the point; using Instagram Stories for business can help your marketing and sales. Let’s look at the numbers: 500 million Instagram accounts use Instagram Stories per day – a massive pool of users you can market your business to. 1/3 of the most viewed Instagram Stories are from business accounts, and one in five receive a direct message from viewers. 62% of users say they become more interested in a brand after seeing it on InstaStories Since its launch in 2016, Instagram Stories have become a part of many businesses’ digital marketing strategy. Those using stories successfully continue doing so, as their stories generate […]
It’s astonishing how Social Media has evolved and changed people’s lives over the past 15 years. What began as purely social platforms have now become an effective part of our business tool kit. It’s been proven that the role of Social Media is crucial at every stage of a customer’s journey. Most organisations are actively using Social Media as part of their Marketing Strategy, and there are many ways to use it effectively. The Role Of Social Media In A Customer’s Journey Brand Awareness About 45% of the world population uses social media; that’s 3.5 billion users (20.5 million in Australia alone). You have a massive pool of people to […]
Considering partnering with a copywriting services team to do the job for you? This blog might just help you decide on that. Here are five simple reasons you should partner with a copywriting services team.
On Thursday 18th of February 2021, Australians woke up not being able to access Facebook pages of local and international news sites anymore. Facebook officially blocked news local and international news in Australia. This is in response to the proposed Media Bargaining law, which requires websites to pay for every news content published in the country on their platform. However, a week after, Facebook restored pages of Australian news after the Australian government made amendments to the code.
Email Marketing is one of the most cost effective marketing methods for reaching your customers and encouraging repeat business. The challenge for many business owners is how to write newsletters that connect to their audience. Here at Puzzle Media, we offer copywriting services that include creating brilliant newsletters tailored to help businesses reach your audience. A well-written newsletter helps you build credibility with your audience and can help position your business as the authority in your industry. It can generate new conversations and can help build lasting loyalty with your existing audience. How To Write Newsletters That Capture Your Audience Newsletters that appeal to your audience are the ones that […]
Google pulling its services from Australia is not far from possible. What does this mean for us? How will it affect businesses?
In relation to Apple’s iOS 14 requirements, Facebook recently announced changes on its platform that will begin in February 2021. What does this mean for your business? What is the impact of iOS14 on Facebook Ads? Apple’s iOS 14 was rolled out at the end of September last year. Perhaps the most notable change was introducing a new feature intended to give users more control over third-party data collection. Before this update, users needed to proactively go to Facebook’s settings to turn off data collection —something that not many know how to do; many are not even aware that this is an existing option. With iOS 14, users will receive […]
What are the advantages of working with a Facebook ads agency? We’re going to answer that in today’s blog. As business owners begin understanding more about the value social media can bring their business, they become more inclined to invest in advertising on social platforms, such as Facebook. The challenge is understanding the intricacies of creating, running and managing Facebook adverts. Why Hiring A Facebook Ads Agency Could Benefit Your Business Visibility Potential customers and clients tend to use Google AND Social Media when researching a company. Having a strong presence on platforms such as Facebook will help make your business more visible and accessible. Save on Cost Hiring an in-house […]