If you’re running a business, chances are you already have a website. Your website is the gateway for customers to find out more about the products and services you offer. The sometimes tricky part is that potential customers need to be able to find your website. A common way for them to do this is to use a search engine (e.g. Google).
To attract customers, it is important that you are at the top of their search page. The higher your business is placed on the search page, the more likely that the users will click it. Search Engine Optimisation or SEO makes this possible. It is a method used to drive consumer traffic to your website and increasing your products’ visibility which may ultimately help boost sales.
Search engines like Google, Bing and Yahoo use a calculation called an algorithm to determine which websites rank best for what people search for online. These search engines incorporate different factors to rank web pages. Examples are content quality, language analysis, page loading speed, keywords, readability level and more. SEO is something you can control, and you can make it work to your advantage.
Why is SEO Important to Your Business?
In today’s market, SEO is more important than ever before. Currently, there are more than 3 billion internet users around the world. Most of them use search engines to find trustworthy businesses. Users are always looking for answers to address their needs, so you need to be there when they search and click – you want your website to be at the top of the search list. An effective SEO strategy will benefit your business and help you achieve high search page rankings.
What Does SEO Do For Your Business?
Increases Visibility
When you invest in SEO, you are putting your time, money and effort into improving the visibility of your business. Although visibility may not automatically mean sales conversion, it still gives your business an edge against the competition. SEO can make you the first choice of users searching for a solution.
Drives Traffic to Your Website
Website traffic is the number of visitors to your website. This is the number of opportunities to introduce your brand, make an impression, build relationships and ultimately sell your products and services.
Builds Credibility
Users trust search engines. This is the reason that they have become so popular over the recent years. When they see your website at the top of the search pages, they automatically think that you are a legitimate and credible brand.
Good For Social Promotion
Users who find and visit your website in through search results can then be captured so you can promote and market your business over on social media accounts like Facebook and Instagram. It’s cost effective cross-promotion.
Drives Sales
On the surface, the objective of SEO is to put your business name on the map and importantly, it to give you a chance to showcase what you have to offer. Ultimately, the goal of SEO is to help your business to improve sales, increase revenue and become more profitable and sustainable.
To find out more about why SEO is important to your business, and if you need help in creating a search engine optimisation strategy that suits your business, GET IN TOUCH with us today.