When we talk about Search Engine Optimisation (SEO), it’s usually around how you can use SEO for business. The right SEO can be a great way to drive more website traffic and enquiries to your company and make your business visible to potential customers.
Good SEO strategy involves a few key areas. We recommend focusing on whether your website is designed to convert users once they hit your website. It’s pointless investing in driving endless traffic to your website if users can’t easily find what they need on there and leave.
How can SEO help your website rank higher on search engine results pages?
Online visibility is essential. You want a high-ranking position if people are searching for your services via Google and other search engines. There are a few ways to optimise your website for search engines, including:
- Provide quality and up to date content
- Ensure your descriptions and tags are all in line with your SEO strategy
- Use the right keywords
- Include the suitable backlinks and directory listings
- Make sure your site is easy to navigate
SEO For Business – The mistakes we see and how to avoid them?
The common mistakes that happen when it comes to SEO include:
Failing to invest in keyword research: Identifying keywords that potential customers are searching for when looking for your product or service is necessary for your business to rank higher in SERPs (search engine result pages). Don’t guess! Use the words that people are actively searching for.
Neglecting Page Optimisation: This relates to optimising individual web pages for specific keywords. Ensuring that your website is well organised and easy to navigate can make a difference. Having a keyword map for your website can help.
Using black hat SEO tactics: Keyword stuffing or link buying may provide short-term results. However, it will damage the reputation of your business and can lead to penalties from Search Engines.
Practices for optimising your website for SEO purposes
Optimising your website for SEO purposes doesn’t have to be complicated. Here are some techniques that your business can adopt:
Make sure your website is mobile-friendly: Many people use their smartphones or tablets to search the web. Therefore your site must be readily accessible through these devices.
Focus on creating good quality content relevant to your business: Content should be informative, well written and updated regularly.
Use Keyword-rich titles and descriptions: This will help improve your site’s ranking in SERPs.
Updating your website’s content to improve ranking in SERPs?
Want to be confident that your website ranks high in Search Engine Results Pages (SERPs)? You must ensure that your site’s content is relevant and updated regularly. How often you should be updating content on your website depends on the type of web page you have and the nurture of your business. For example, if you run an ecommerce site, this will need to be updated much less frequently than if you have a news site. Generally speaking, it is good to update your site’s content at least once a month. This will help ensure that search engines index it and that your visitors see the latest information. Keep it fresh!
Should you hire an SEO expert, or can you do it yourself?
The decision as to whether or not you should hire an SEO expert to help with your online marketing efforts can be challenging. SEO is a complex and time-consuming task, and it can be hard to keep up with the latest algorithm changes. On the other hand, it is an integral part of any online marketing strategy to have a technique for your SEO. It is definitely worth the investment to be sure it is successful.
Some things to consider when making your decision
Budget: Is it within your cost to hire a professional
Your level of expertise: Are you confident in tackling SEO yourself?
Timeframe: Do you have the time to commit to learning SEO
If you need a place to start, speak to us about a Free SEO Audit to see where your website is currently ranking. We’d be happy to assist.