If you want people to find you online and connect with your business, then having good website copy is essential.

Website copy writing is slightly different to some other forms of copy writing.  For example a Gold Coast business wishing to be found online for international products will have very different website copy when compared with their local area marketing approach.

Strong website copy writing allows you to communicate directly with your readers, subscribers, potential customers and clients.  You can inform them about products, services and your overall business. Unfortunately, not all website copy writing is created equally.  There are those that have too much content, no direction and no call to action and then those e are those that convince, compel and convert casual internet users to profitable markets. Which one describes your website copy?

The good thing is that crafting great website copy is no rocket science, and these ten tips for writing compelling website copy comes from our top Gold Coast Copy Writer, Tina Hay!

  1. Less is More. A website copy should be short and sweet, yet be able to describe what your product or service and business or brand is all about – all written in around 400 words.
  2. Create Links. It can be difficult to say everything you want to say about your business in under 500 words, so the next best thing to do is to create links. This way, you are giving your audience sources of additional information which you cannot squeeze into in your website copy.
  3. Don’t Forget the Images. Images add variety and colour to website copies, and attract more readers as compared to a web page with texts only.
  4. Have a Catchy Title. An attention-grabbing title is your first arsenal in getting potential customers and clients to click and read your website copy – never underestimate the power of a witty, smart, and catchy title.
  5. Use Subheadings. Always divide your website copy into paragraphs and headings. It also helps to stick to one theme only per paragraph. This makes your website copy easier to scan and gives your reader a better user experience.
  6. Watch Your Tone. You also need to consider the tone and language that you use when writing a website copy. You can sound formal and professional, or be more casual and fun and light. Whatever tone you use, be sure that it reflects the kind of image you want to portray for your business.
  7. Use Keywords. Keywords are important not only in blogs and articles but also in website copy writing. Using the right keywords will help greatly in your SEO efforts and rankings, and thus make it easier for your customers to find you.
  8. Highlight Your Assets. When highlighting your products and services, be sure not to overhype it – just enough flare to spark your reader’s interest.
  9. Mention the Benefits. Most people are not interested about what the product or service is – they are more interested in what it can do for them.
  10. Edit and Polish. Make it a habit to proof read your website copy prior to publishing. Check for grammar, spelling, punctuation and style. It is also a good idea to have someone read it – whether a professional proofreader or a friend or family.