The Role Of Social Media In A Customer’s Journey

The Role Of Social Media In A Customer’s Journey

It’s astonishing how Social Media has evolved and changed people’s lives over the past 15 years. What began as purely social platforms have now become an effective part of our business tool kit. It’s been proven that the role of Social Media is crucial at every stage of a customer’s journey.

Most organisations are actively using Social Media as part of their Marketing Strategy, and there are many ways to use it effectively. 

The Role Of Social Media In A Customer’s Journey

Brand Awareness

About 45% of the world population uses social media; that’s 3.5 billion users (20.5 million in Australia alone). You have a massive pool of people to introduce your brand to and educate on the value you add. 

Targeting Your Customers

The role of social media in targeting your customers is to help you choose your target demographics. Social media has a feature that breaks down users by generation (and the users’ online behaviours and preferences). For example, 90.4% are Millennials, 77.5% are Gen X, and 48.2% are Baby Boomers. It’s all about target marketing or knowing the right people to offer your services.

Lead Generation

There are several ways to use Social Media to generate leads – from regularly posting and engaging across Facebook Groups and Instagram to advertising via Facebook and LinkedIn. There is a pool of prospects waiting for your services!

Sales Conversion

54% of users go to social media to research products and services and buy direct from ads and posts. They read reviews and trust recommendations before they click on the BUY NOW or BOOK NOW buttons. Having a strong presence helps with conversion rates.

Search Engine Optimisation – SEO

Increase brand recognition and build trust through the links you share. Social Media is a great way to promote your blogs, products and services, and others. You can also tag other accounts, repost content from other users and use relevant hashtags to join current hot topics AND stay at the top of Google at the same time.

Discover The Role Of Social Media In Your Business 

If you haven’t discovered the power of Social Media yet, NOW is the best time to explore!

To help you start, we’ve created a Social Media Content Planner. Use this when creating a social media strategy for your business. Download it for FREE

If you have any questions, please contact us or send us a message on our socials. We’re always happy to help!

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