Tag Archives: Social Media Marketing

Instagram Reels: Australia Welcomes A New Tiktok Competitor

Instagram Reels: Australia Welcomes A New Tiktok Competitor

As increasing global privacy concern continues to hound Tiktok, Instagram launches a new way to record and discover short clips on their platform. Enter Instagram Reels.  Facebook-owned Instagram very recently launched Reels in Australia after initially being tested in India in early July. By the end of June, India banned Tiktok, and the USA is gearing towards the same move.  There have been allegations that the Chinese video-sharing app is feeding users’ data to the Chinese government, although Byte Dance, its parent company, has vehemently denied it.  The release of Instagram Reels in Australia also comes as the user demand for short video content grows exponentially. According to Instagram, 45% […]

Free Social Media Management Tools

Free Social Media Management Tools

Social media is a vital part of any marketing campaign for your business. It’s an effective avenue to connect with your target audience and promote your brand. Optimising the results of social platforms is easier with social management tools. There are so many to choose from and the big bonus is, many of them have free versions! Here Are Some Excellent Free Social Media Management Tools  For Visual Content Creation Pixabay is a website for sharing photos, illustrations, vector graphics, videos and music. It offers over 1.8 million free creatives and all are available to use for free, even for commercial purposes– which means you can use them for adverts […]

How To Use Social Media For Not-For-Profit Organisations

How To Use Social Media For Not-For-Profit Organisations

Social media has made it possible for businesses to expose their brand to far higher numbers of potential customers than ever before. This is the same with not-for-profit (NFP) organisations. Social media for not-for-profit organisations can help increase awareness and maximise fundraising potential. Response to appeals is much faster today with the use of smartphones to make instant donations.

5 Ways To Use Social Media For Local Business

5 Ways To Use Social Media For Local Business

5 Ways To Use Social Media For Local Business With so many different platforms and ways of using Social Media for Local Business, it’s easy to get lost.  If you’re having a hard time using Social Media to attract traffic to your website and drive sales then take a read of this article. Social Media is a great way to reach more customers, build awareness of your local business and generate leads, all without making too big a dent in your advertising budget. All you need to do is harness the power of Social Media by learning how to use it for your local business. With so many options available, it can also […]

Social Media Agency – An International Perspective

Social Media Agency – An International Perspective

As part of our Social Media Agency series, we will be interviewing Social Media Agency owners from around the world to see how they began and what challenges their clients face. First off is Gemma Went, a Digital Strategist, Business Mentor and all round awesome lady from the UK. T: Do you want to start off by giving me a bit of a background on who Gemma Went is, a little about the business and how you came to be doing what you are? G: I’ve worked in the digital industry for around 16 years. I had my first business about a decade ago actually, which was a Digital Agency […]

Using Facebook Groups For Business

Using Facebook Groups For Business

How much time would you say you spent using Facebook Groups for business? Actually let me rephrase that, how much time do you spend on Facebook? If ‘too much’ was one of the answers that popped into your head, then you’re not alone. With the average person spending 1-2 hours a day on Facebook, that’s a LOT of time each week. When you don’t have a clear direction of what to do when you’re on there, then it can waste time and you won’t see any results for your business. *Enter stage left – Using Facebook Groups For Business! Yes, Facebook Groups have been around for years, but how are […]

Social Media Management – Why You Will Save Time + Make Money

Social Media Management – Why You Will Save Time + Make Money

Social Media Management – Why You Will Save Time + Make Money Social Media Management refers to engaging and interacting with new and existing customers on social media networks. It not only helps in increasing your audience on social media, but it also helps you generate leads for your business. Social Media Management requires constant work and engagement which many companies find hard to do. Your fans and followers are looking for creative and snackable content, which refers to visual and informative content that is quickly and easily consumed by your audience, such as, short videos, informative posts or infographics. In addition to that, your audience is looking for latest […]

Online Marketing – Why Social Media Is Number 1

Online Marketing – Why Social Media Is Number 1

Online Marketing – Why Social Media Is Number 1 I was asked yesterday, what’s the number one thing you recommend, when it comes to Online Marketing. It’s a tricky one because one channel leads to another, when you run it correctly. For example – Adverts – Social Media – Websites – Content Marketing – Webinars – Products – and on and on it goes. Back to the original question though, if I had to pick one channel to use, it would definitely be Social Media. WHY? Because you can use it in so many different ways. + Content+ Promotion+ Branding+ Advertisingand most importantly + CONNECTIONSYes, ladies and gentlemen, Social Media is where connections are made. Pure […]

Social Media Strategy

Social Media Strategy

Social Media has become a part of our everyday lives, whether we choose to participate or not. If you are a business owner wishing to learn more about Social Media, then you’ve come to the right place! With so many different platforms, it’s overwhelming  deciding which suits your business best. That is why a Social Media Strategy can help save time. Facebook can be great for local business, whereas Twitter can appeal to a broader audience internationally.  Then there is LinkedIn, Instagram, YouTube, Google +, Tumblr and a personal favourite – Pinterest. Oh the hours I could spend on there if I had hours to spare! At Puzzle Media we train, manage and implement Social Media working […]

The Importance of Social Media in Business

The application of social media for advertising and marketing has taken the word “social” to a whole new level. Social networking sites like Facebook, Twitter, Instagram, Pinterest and so on, are currently being applied as a way for brands and companies to connect, interact and sell to both existing and potential customers. With the myriad of benefits that can be gained from such a marketing campaign, there certainly is no reason they (and you) shouldn’t. Improved Online Presence If your business does not have a social media account, then you are missing out on a lot of potential profits. Social networking sites are gold mines for prospective customers and clients, […]