It’s astonishing how Social Media has evolved and changed people’s lives over the past 15 years. What began as purely social platforms have now become an effective part of our business tool kit. It’s been proven that the role of Social Media is crucial at every stage of a customer’s journey. Most organisations are actively using Social Media as part of their Marketing Strategy, and there are many ways to use it effectively. The Role Of Social Media In A Customer’s Journey Brand Awareness About 45% of the world population uses social media; that’s 3.5 billion users (20.5 million in Australia alone). You have a massive pool of people to […]
On Thursday 18th of February 2021, Australians woke up not being able to access Facebook pages of local and international news sites anymore. Facebook officially blocked news local and international news in Australia. This is in response to the proposed Media Bargaining law, which requires websites to pay for every news content published in the country on their platform. However, a week after, Facebook restored pages of Australian news after the Australian government made amendments to the code.
Photo Credit: Netflix Netflix recently launched a documentary-drama called Social Dilemma. It takes an in-depth look about how social media plays a massive role in allegedly manipulating and rewiring our brains to get our attention, buy products, and believe ideas about each other, ourselves and the world. The Dark Side Of Social Media Although there have been a few movies with quite a similar premise, Social Dilemma has the advantage of having on-screen interviews with pioneers in the industry. For years, they worked as top executives for some of the largest social platforms today. These are experts who, on the record, candidly and sometimes uncomfortably admitted that the “dark side” […]
Social media is a vital part of any marketing campaign for your business. It’s an effective avenue to connect with your target audience and promote your brand. Optimising the results of social platforms is easier with social management tools. There are so many to choose from and the big bonus is, many of them have free versions! Here Are Some Excellent Free Social Media Management Tools For Visual Content Creation Pixabay is a website for sharing photos, illustrations, vector graphics, videos and music. It offers over 1.8 million free creatives and all are available to use for free, even for commercial purposes– which means you can use them for adverts […]
Establishing a strong brand presence online has never been more important for a business. One of the most effective ways to achieve this is by using social platforms. However, how do you get your customers hooked and not looking elsewhere? The answer is, writing relevant and engaging content on social media. Whether you’re posting company updates, providing information about your services or sharing a quote or a meme, follow a strategy that sparks your readers’ interest and excites them to take action. Keep These 6 Tips In Mind When Writing Engaging Content On Social Media Research Your Content Your content has to be relevant, current and factual. What does my […]
Social media has made it possible for businesses to expose their brand to far higher numbers of potential customers than ever before. This is the same with not-for-profit (NFP) organisations. Social media for not-for-profit organisations can help increase awareness and maximise fundraising potential. Response to appeals is much faster today with the use of smartphones to make instant donations.
As part of our Social Media Agency series, we will be interviewing Social Media Agency owners from around the world to see how they began and what challenges their clients face. First off is Gemma Went, a Digital Strategist, Business Mentor and all round awesome lady from the UK. T: Do you want to start off by giving me a bit of a background on who Gemma Went is, a little about the business and how you came to be doing what you are? G: I’ve worked in the digital industry for around 16 years. I had my first business about a decade ago actually, which was a Digital Agency […]
Online Marketing – Why Social Media Is Number 1 I was asked yesterday, what’s the number one thing you recommend, when it comes to Online Marketing. It’s a tricky one because one channel leads to another, when you run it correctly. For example – Adverts – Social Media – Websites – Content Marketing – Webinars – Products – and on and on it goes. Back to the original question though, if I had to pick one channel to use, it would definitely be Social Media. WHY? Because you can use it in so many different ways. + Content+ Promotion+ Branding+ Advertisingand most importantly + CONNECTIONSYes, ladies and gentlemen, Social Media is where connections are made. Pure […]
Twitter, like most social media platforms, is an excellent way of finding and engaging your business’ target audience. However, many first time users find the ‘Twittersphere’ challenging to navigate and ultimately utilize – especially when it comes to building a strong following. Never fear, here are some simple yet actionable tips to help get your tweets noticed, your follower base growing and to achieve some serious Twitter street cred! Get Noticed by Optimizing Your Profile Twitter is just like any other digital platform, meaning that the main method of being found is through your keywords! Be sure to optimize the bio in your Twitter profile and include keywords that clearly […]
Social Media has become a part of our everyday lives, whether we choose to participate or not. If you are a business owner wishing to learn more about Social Media, then you’ve come to the right place! With so many different platforms, it’s overwhelming deciding which suits your business best. That is why a Social Media Strategy can help save time. Facebook can be great for local business, whereas Twitter can appeal to a broader audience internationally. Then there is LinkedIn, Instagram, YouTube, Google +, Tumblr and a personal favourite – Pinterest. Oh the hours I could spend on there if I had hours to spare! At Puzzle Media we train, manage and implement Social Media working […]