Tag Archives: Marketing Strategy

Optimise Your Ad Campaign With Facebook Ads and Google Ads Remarketing

Optimise Your Ad Campaign With Facebook Ads and Google Ads Remarketing

Have you ever visited a website and then seen ads for the brand in your Facebook feed or another website? Yes, the Internet can follow you around thanks to tools like Facebook Ads retargeting and Google Ads remarketing!  How does it work? When a person visits a website, their browser automatically saves the data as cookies. Advertisers use the information to strategically show visitors ads on different platforms (e.g. Facebook, YouTube, news websites, etc.), which continuously reminds the visitor about the brand. Difference Between Facebook Ads Retargeting and Google Ads Remarketing Targeting Facebook Ads Retargeting lets you target people based on their engagements with your business. These additional targeting or […]

What are Black and White Hat SEO Strategies?

What are Black and White Hat SEO Strategies?

The difference between Black and White Hat SEO strategies are all about how you actually implement the SEO techniques. Marketers have thought of different strategies to follow, tweak and completely defy SEO rules. Using all these combined can achieve high search page rankings. As the common story plot goes, it’s always a battle between good and evil. Oddly enough, it’s similar in the digital marketing world, particularly with Search Engine Optimisation or SEO. Even the same shade stereotype is used- white, being “good” and black, “evil”. What is White Hat SEO? White SEO refers to the correct, ethical way to optimise a site which includes. Following search engine guidelines The […]

Marketing Offer – How And When To Use One

Marketing Offer – How And When To Use One

What Is A Marketing Offer? A marketing offer is a free product or service that is of high value to your targeted audience. People don’t freely give out their contact information, but a compelling marketing offer can convince them to provide their details via a lead capture form. A marketing offer can be an ebook, coupon, trial period, podcast, consultations, webinars, product demos and many others. When To Use An Offer Lead Generation A visit to your website does not necessarily equate to lead generation. You want people to share their information to convert hits to actual leads. A marketing offer can entice them to do just that. Nurturing Existing […]

How To Measure The Effectiveness Of Your Marketing Strategy

How To Measure The Effectiveness Of Your Marketing Strategy

How To Measure Your Marketing Strategy Results No matter how good you are in your zone of genius, without a mapped out strategy and a good understanding of your Marketing Strategy Results, it can be tricky reaching your business goals. Some businesses, regardless of their investment and efforts, fail to take off or achieve their long term business goals, because of marketing. It’s more than just advertising services, it’s the message, the Value Proposition, the measuring, the connection. If you don’t have an effective Marketing Strategy in place, then you could be in trouble. Here are five signs that your current Marketing Strategy may need revamping:   1. When Your […]

How to make a good first impression

How to make a good first impression

First impressions last so what impression do people have of you?     We now live in a world where we’re told not to care what others think and that it’s their business if someone dislikes you…  When you’re in business though or ‘sell’ for a living, then it needs to be 100% understood that people buy from people, so what people do and do not think of you is completely your business. It takes someone 9-17 seconds to form an impression of you.  Changing that impression can take months so get it right the first time with our 4 tips on how to achieve a good first impression: 1.       Website You should […]