An essential part of running a successful business is having a strong marketing strategy in place. You need to position your business correctly, attract and engage potential customers and clients, and then, of course, encourage them to buy from you or at least enquire with you. Once you have gone past the attraction marketing and lead generation step, the next phase is turning these leads into paying customers, and nurturing them into becoming loyal, repeat buyers. In this article, we will share tips that will help with conversion. As part of building a marketing strategy, having a customer journey and lead conversion journey in place makes up part of this. It’s about […]
Out of the many social media platforms that have sprung out over the last two decades, LinkedIn is by far one of the most misunderstood, underrated and overlooked platforms. For businesses, there are many ways to gain more leads through LinkedIn. It is undoubtedly one of the most effective social media platforms to use to expand your reach, generate high-quality leads, and improve your sales conversion.
If you’re running a business and want to try free or less expensive channels to gain leads, take a look at these alternatives. These can help generate solid leads to include in your sales pipeline.
Running a service-based business can be very challenging. You have to take care of your team, grow your accounts and deliver the best customer service to your clients. The quality of service that you provide can help retain loyal customers and even gain the trust of new ones. However, if you want your business to grow, lead generation is necessary to build a sustainable business. How To Generate Leads For Service-Based Business Direct Engagement With ClientsThere are so many available platforms that can be used to engage your potential clients. The digital world has made it easy for business owners to bring their product to the world. Take advantage of social […]
How SEO Content Can Increase Leads to Your Business SEO Content is one way to really boost your website traffic. These days, SEO marketing is one of the best ways to get in front of your customers, due to the level of search traffic via Google and other platforms. People are spending more and more time researching the internet and having a strong SEO Content and Strategy helps when it comes to ranking with Google and other search sites. Having a website is no longer enough, there has to relevant content writing as well. In fact it’s easy to grow your website traffic purely by optimising the content and structure […]
How To Generate Leads With SEO For some, how to generate leads with SEO might seem like a real big deal and quite hard to implement. If you are planning to market yourself online, you cannot do it successfully without implementing SEO. Search Engine Optimisation ensures the visibility of your website on the search engine pages such as Google. The term SEO not only covers search engines but is also used to describe all the tools and techniques that help a business or a brand to achieves web presence on digital media. These methods can range from link-building to Social Media Marketing, to SEO optimised content. Whether you are building a personal […]
Content Marketing Tips To Generate Leads And Drive Traffic To Your Website Do you feel a little lost when it comes to Content Marketing and new ways of generating leads and driving traffic to your website? Worry no more! As long as you have fresh, informative, relevant and original content on your site, Google will love you forever. A ‘buzz’ phrase in the Marketing circles is ‘Content is King’. It seriously is the most fundamental part of your digital marketing because content marketing has proven itself to be far more effective than any other technique to generate leads.Most entrepreneurs understand the significance of publishing authentic, relevant and keyword rich content. […]
I am addicted to instagram. Seriously of all the social media channels, Instagram is my favourite for personal use as it has all my favourite F’s – FOOD, FASHION and FITNESS! It also provides me with great motivation and inspiration for both work and my family life. Last year I shared a post which received a lot of likes, shares and comments from small business owners. I have shared it across my other Social Media channels and wanted to let you guys in on the action and break down these Lead Generators points into bite sized chunks. Everyone still with me? 10 Ways to Generate More Leads for your Small […]
How do I get more leads? Leads, sales, customers – everyone always wants more! Unfortunately in our pursuit to create more leads our existing customers and database are often overlooked. It’s perceived to be too hard to try and up-sell or cross sell to your existing customers or even reactive old ones. It’s important to include some Customer Relationship Marketing and Touch Points in your marketing plan to communicate with your existing and lapsed customers along with your enquirers. Having said the above, this article is ‘How do I get more leads?’ Before you know how many leads you want, then you should work out your conversion rates. A conversion rate […]