In relation to Apple’s iOS 14 requirements, Facebook recently announced changes on its platform that will begin in February 2021. What does this mean for your business? What is the impact of iOS14 on Facebook Ads? Apple’s iOS 14 was rolled out at the end of September last year. Perhaps the most notable change was introducing a new feature intended to give users more control over third-party data collection. Before this update, users needed to proactively go to Facebook’s settings to turn off data collection —something that not many know how to do; many are not even aware that this is an existing option. With iOS 14, users will receive […]
