Being on Google is a powerful way for users to find your business online. It is the most visited search engine, dominating 92% of the current market share. This article will discuss how to use Google My Business (GMB) and the benefits of having an optimised GMB page. What Is Google My Business? It is a FREE service from Google that allows businesses to become more discoverable online. The marketing tool was designed initially for the ‘maps’ element so that end users can find businesses close by. These days it’s more tailored to local businesses to give them the option to manage their online information (e.g. phone numbers, websites, locations, […]
Google pulling its services from Australia is not far from possible. What does this mean for us? How will it affect businesses?
So, you want to improve your Google search rankings? Well, everything is about numbers these days. There is so much competition and to become top of the pile a savvy marketer has to use every tool available. Then why not look to Google+ to help boost your rankings? Google’s social media site may not be as popular as Facebook or Twitter, but you should only ignore it at your peril. Firstly, it’s Google: the king of the Internet. This means that actually, though it is not social media’s top dog, it is assimilated with many other Google products, so whatever you do on Google+ effects what happens on Google. With […]