Tag Archives: Google My Business

How To Use Google My Business And 5 Tips To Optimise Your Listing

How To Use Google My Business And 5 Tips To Optimise Your Listing

Being on Google is a powerful way for users to find your business online. It is the most visited search engine, dominating 92% of the current market share. This article will discuss how to use Google My Business (GMB) and the benefits of having an optimised GMB page.  What Is Google My Business? It is a FREE service from Google that allows businesses to become more discoverable online. The marketing tool was designed initially for the ‘maps’ element so that end users can find businesses close by. These days it’s more tailored to local businesses to give them the option to manage their online information (e.g. phone numbers, websites, locations, […]

What’s the Difference Between Google Search Ads and Display Ads?

What’s the Difference Between Google Search Ads and Display Ads?

When it comes to online advertising, Google Ads are up there, but what is the difference between Google Search Ads and Google Display Ads? Good question and we’re here to explain. Google Search Ads and Display Ads – The Main Difference Google Search Ads are adverts that appear in the Google search when someone searches for products or services that your business supplies. For instance, ‘Google Ads Management On The Gold Coast.’ If someone searches for that phrase, then in an ideal world Puzzle Media will have an advert that pops up for that. Google Display Ads are adverts that appear in relation to your keywords, based on keywords or […]

What Is Google My Business?

What Is Google My Business?

What is Google My Business? In our latest blog, we aim to clarify exactly what Google My Business is and why your business could benefit from this FREE tool. Remember when we used those thick yellow paged books to find information on the services we needed? Today, thanks to technology, we have Google My Business which replaces that (kind of!). Owned by the world’s top search engine, Google, Google My Business (hereafter referred to as GMB) is the top local business listing platform online. In brief, it’s the section that comes up with a mini-map and locations when you search for a service, like this….   When people search on Google for […]