Being on Google is a powerful way for users to find your business online. It is the most visited search engine, dominating 92% of the current market share. This article will discuss how to use Google My Business (GMB) and the benefits of having an optimised GMB page. What Is Google My Business? It is a FREE service from Google that allows businesses to become more discoverable online. The marketing tool was designed initially for the ‘maps’ element so that end users can find businesses close by. These days it’s more tailored to local businesses to give them the option to manage their online information (e.g. phone numbers, websites, locations, […]
Google pulling its services from Australia is not far from possible. What does this mean for us? How will it affect businesses?
Have you ever visited a website and then seen ads for the brand in your Facebook feed or another website? Yes, the Internet can follow you around thanks to tools like Facebook Ads retargeting and Google Ads remarketing! How does it work? When a person visits a website, their browser automatically saves the data as cookies. Advertisers use the information to strategically show visitors ads on different platforms (e.g. Facebook, YouTube, news websites, etc.), which continuously reminds the visitor about the brand. Difference Between Facebook Ads Retargeting and Google Ads Remarketing Targeting Facebook Ads Retargeting lets you target people based on their engagements with your business. These additional targeting or […]
When it comes to online advertising, Google Ads are up there, but what is the difference between Google Search Ads and Google Display Ads? Good question and we’re here to explain. Google Search Ads and Display Ads – The Main Difference Google Search Ads are adverts that appear in the Google search when someone searches for products or services that your business supplies. For instance, ‘Google Ads Management On The Gold Coast.’ If someone searches for that phrase, then in an ideal world Puzzle Media will have an advert that pops up for that. Google Display Ads are adverts that appear in relation to your keywords, based on keywords or […]
Over the last few years, Google Ads and Facebook Ads have dominated the digital advertising space. Both have features and benefits that business owners and advertisers find very useful. The question really is “Which platform is right for your business?” Before we answer that, we have to understand why today, more than ever, digital advertising is essential. Importance of Digital Advertising The way we do advertising has fundamentally changed over the last decade. With more smartphones per household, and the world obsessed with social media, people are now able to find, interact and buy from brands at the click of a button any time, anywhere. We have become demanding (and […]
Google Ads have played a significant role in growing small businesses on the Gold Coast. It has become a useful tool for customers to easily find services online. The concern of local small business owners is how much running Google Ads on the Gold Coast would cost them. The Basics of Google Ads Before advertising, you should have some understanding of how Google Ads on the Gold Coast work. Google Ads on the Gold Coast operate on a pay-per-click basis. Pay-per-click advertising is an internet marketing model where advertisers pay a fee to search engine companies such as Google each time users click their ads. When users initiate a search […]
Are your Google Ads not bringing in as many sales conversion as you’ve expected? Businesses make an average of $2 in income for every $1 they spend in Google AdWords. So, what are you doing wrong? We’ve got some simple tricks up our sleeves to improve your Google Ads performance!
So, you want to improve your Google search rankings? Well, everything is about numbers these days. There is so much competition and to become top of the pile a savvy marketer has to use every tool available. Then why not look to Google+ to help boost your rankings? Google’s social media site may not be as popular as Facebook or Twitter, but you should only ignore it at your peril. Firstly, it’s Google: the king of the Internet. This means that actually, though it is not social media’s top dog, it is assimilated with many other Google products, so whatever you do on Google+ effects what happens on Google. With […]