Tag Archives: Facebook Pixel

Impact of iOS 14 On Facebook Ads: What It Means For Your Business

Impact of iOS 14 On Facebook Ads: What It Means For Your Business

In relation to Apple’s iOS 14 requirements, Facebook recently announced changes on its platform that will begin in February 2021. What does this mean for your business? What is the impact of iOS14 on Facebook Ads?  Apple’s iOS 14 was rolled out at the end of September last year. Perhaps the most notable change was introducing a new feature intended to give users more control over third-party data collection. Before this update, users needed to proactively go to Facebook’s settings to turn off data collection —something that not many know how to do; many are not even aware that this is an existing option. With iOS 14, users will receive […]

How To Set Up Facebook Tracking Correctly

How To Set Up Facebook Tracking Correctly

Facebook is STILL the world’s largest social media network, and its reach is still massive. It is for this reason that advertising on Facebook is a winner for many businesses! A crucial factor in your success as an advertiser is to know how to set up Facebook tracking correctly. It is all about measuring your return on investment (ROI) and helping you formulate and implement action items that will generate more revenue for your business from Facebook ads.  Why Should You Set Up Facebook Tracking? Accurately Measures Ad Results Its foremost goal is to measure your ROI. What conversions resulted from your ads, and what are the values? Whether they […]

How does the Facebook Pixel In Business Work?

How does the Facebook Pixel In Business Work?

How does the Facebook Pixel In Business Work? Any business that uses Facebook as part of their social media marketing has probably become aware of the platform’s ever changing updates. Facebook is always on the lookout for ways to improve the service they offer, get more information on users and develop new ways to gain analytical data. Despite the changes often improving Facebook as a platform, it can be tricky for business owners to keep up. Most recently Facebook changed the way that they use pixels. Previously, Facebook used the custom audience pixel which was used across a business’ website, and the conversion pixel which uses individual pixels on the […]

Updates for Facebook

Updates for Facebook

Back in November 2014 I wrote this blog post about How to use Facebook to promote your business. You can read the full article here. The only problem is Facebook keeps changing! Some of the rules that applied last year have changed. In this updated post, I’ll address what remains the same and what has changed. Create a Facebook Business page A business Facebook page is still essential when it comes to doing business on Facebook. In fact, more people than ever now use Facebook to search for local businesses. The only issue with this, is that you will need to pay for all of your audience and likers to see […]