Tag Archives: Facebook Ads

Using Paid Facebook Advertising to Grow your Database

Using Paid Facebook Advertising to Grow your Database

Facebook is a great social platform; we all know that! But, have you ever thought about the different ways you and your business can benefit from using paid advertising on Facebook? You can use it to drive direct bookings and sales, and in addition, you can use it to grow a successful business database. How does Facebook Advertising Work? Facebook Advertising is a highly efficient way for businesses to target potential customers through the world’s largest social network. Facebook Ads are created through Facebook Business Manager, which provides everything needed for setting up and managing advertising campaigns.  Why use Facebook Advertising to grow your Database? Facebook Advertising is one of […]

4 Common Reasons Your Facebook Ads Are Not Converting

4  Common Reasons Your Facebook Ads Are Not Converting

There’s no question that Facebook Ads can be an effective marketing tool, but all too often, businesses find their ads not generating a positive conversion rate. So what’s going wrong? In this blog, we will look at some of the common reasons Facebook Ads are not converting and offer tips on how to fix them.  4 Common Reasons Your Facebook Ads Are Not Converting Audience Targeting Issues With 2.9 billion monthly active users worldwide, you’d think this is an advantage when running ads. The more people who see your ads, the better chances you can convert. Although this statement may be partially true, running ads should involve a strategy. It’s […]

Benefits of Using Facebook Ads To Drive Traffic To Blogs

Benefits of Using Facebook Ads To Drive Traffic To Blogs

Have you considered runnings Facebook Ads to promote your blog and article content? You know you have great content and invest time, or pay someone to write these fantastic blogs that add so much value, but why have so few people read them? Using Facebook Ads to promote your blogs is a great way to warm up a cold audience and also helps build authority in your industry at the same time. Benefits of Using Facebook Ads to drive traffic to your blogs Using Facebook Ads to drive traffic to your blogs is great for a number of reasons. It can warm up an audience that you want to tap […]

Facebook Ads Formula: How to Use it and Get Results

Facebook Ads Formula: How to Use it and Get Results

Business owners and marketers are all too familiar with the constant struggle of connecting and engaging with their target audience. This is particularly true for social media channels like Facebook, where there’s an abundance of content vying for people’s attention.  With over two billion users on Facebook alone, it is necessary to have a strategy to get your message to the right person at the right time. Facebook Ads is a powerful tool that can help to achieve this. In this article, we’ll let you in on the secrets for high performing Facebook Ads. Facebook Ads Formula: 3 Phases To Go Through When it comes to setting up Facebook Ads, […]

9 Reasons Facebook Ads For Business Can Help With Growth

9 Reasons Facebook Ads For Business Can Help With Growth

We’re all familiar with Facebook Ads for Business (the Puzzle team talk about it often enough!). Facebook is by far the most popular social media site in the world. What many people don’t know is that Facebook is a powerful advertising platform for a business like yours. In this article, you’ll find nine reasons why Facebook Ads can change your business and help increase profits. Facebook Ads for Businesses This article is about why we love advertising on Facebook for small businesses, but first, let’s cover a little background. Many reasons make Facebook Ads for business the ideal place to start when it comes to advertising your business online. Facebook […]

Impact of iOS 14 On Facebook Ads: What It Means For Your Business

Impact of iOS 14 On Facebook Ads: What It Means For Your Business

In relation to Apple’s iOS 14 requirements, Facebook recently announced changes on its platform that will begin in February 2021. What does this mean for your business? What is the impact of iOS14 on Facebook Ads?  Apple’s iOS 14 was rolled out at the end of September last year. Perhaps the most notable change was introducing a new feature intended to give users more control over third-party data collection. Before this update, users needed to proactively go to Facebook’s settings to turn off data collection —something that not many know how to do; many are not even aware that this is an existing option. With iOS 14, users will receive […]

Advantages Of Working With A Facebook Ads Agency

Advantages Of Working With A Facebook Ads Agency

What are the advantages of working with a Facebook ads agency? We’re going to answer that in today’s blog.  As business owners begin understanding more about the value social media can bring their business, they become more inclined to invest in advertising on social platforms, such as Facebook. The challenge is understanding the intricacies of creating, running and managing Facebook adverts. Why Hiring A Facebook Ads Agency Could Benefit Your Business Visibility Potential customers and clients tend to use Google AND Social Media when researching a company. Having a strong presence on platforms such as Facebook will help make your business more visible and accessible. Save on Cost Hiring an in-house […]

Facebook Ads Management Brisbane Agency – A Case Study

Facebook Ads Management Brisbane Agency – A Case Study

This case study is about how Puzzle Media, a Facebook Ads Management Brisbane agency, helped a non-profit organisation achieve 45% positive returns on their Facebook Ads investment within seven short weeks. Facebook Ads Management Brisbane Agency Case Study – Partnership With A Not-For-Profit We work with a number of organisations in the not for profit sector, and one of them is The Children’s Hospital Foundation in Brisbane. This charity helps sick and injured children by funding life-saving medical research, investing in critical equipment and providing support for the kids as well as their families. We have worked with them on several marketing projects, and they’ve always been happy with our […]

Secrets To Making Creative Facebook and Instagram Ads That Convert

Secrets To Making Creative Facebook and Instagram Ads That Convert

How do you create Facebook and Instagram Ads That Convert? It’s the question we’re covering in today’s blog. It’s easy to get caught up with the finer details of running an advertising campaign. However, one element that must absolutely be on point is the process of making creative Facebook and Instagram Ads that actually covert. Being creative goes beyond aesthetics. It’s building a strategy that CAPTIVATES, ENGAGES and CONVERTS! Here Are Best Practices In Making Creative Facebook and Instragam Ads That Convert Captivate The first thing that your audience sees is the imagery, so attract them with visuals that inspire and resonate with them. Tips: Use eye-catching images or quick […]

Five Challenges About Facebook Ads Management

Five Challenges About Facebook Ads Management

Facebook advertising seems quite simple. All you need to do is write the copy, choose the image and run the ad. The social media giant also rolled out system improvements to make Facebook ads management easier to navigate. So, as a business, it’s tempting to take on your Facebook ad campaign on your own. However, Facebook ads management requires a level of marketing expertise to create strategies to achieve your goals. On the road to Facebook ad success, there are challenges that you may encounter — the best approach is knowing what they are and how to minimise the risk of losing money and wasting time due to an ineffective […]