Tag Archives: Facebook Ads

Impact of iOS 14 On Facebook Ads: What It Means For Your Business

Impact of iOS 14 On Facebook Ads: What It Means For Your Business

In relation to Apple’s iOS 14 requirements, Facebook recently announced changes on its platform that will begin in February 2021. What does this mean for your business? What is the impact of iOS14 on Facebook Ads?  Apple’s iOS 14 was rolled out at the end of September last year. Perhaps the most notable change was introducing a new feature intended to give users more control over third-party data collection. Before this update, users needed to proactively go to Facebook’s settings to turn off data collection —something that not many know how to do; many are not even aware that this is an existing option. With iOS 14, users will receive […]

Advantages Of Working With A Facebook Ads Agency

Advantages Of Working With A Facebook Ads Agency

What are the advantages of working with a Facebook ads agency? We’re going to answer that in today’s blog.  As business owners begin understanding more about the value social media can bring their business, they become more inclined to invest in advertising on social platforms, such as Facebook. The challenge is understanding the intricacies of creating, running and managing Facebook adverts. Why Hiring A Facebook Ads Agency Could Benefit Your Business Visibility Potential customers and clients tend to use Google AND Social Media when researching a company. Having a strong presence on platforms such as Facebook will help make your business more visible and accessible. Save on Cost Hiring an in-house […]

Facebook Ads Management Brisbane Agency – A Case Study

Facebook Ads Management Brisbane Agency – A Case Study

This case study is about how Puzzle Media, a Facebook Ads Management Brisbane agency, helped a non-profit organisation achieve 45% positive returns on their Facebook Ads investment within seven short weeks. Facebook Ads Management Brisbane Agency Case Study – Partnership With A Not-For-Profit We work with a number of organisations in the not for profit sector, and one of them is The Children’s Hospital Foundation in Brisbane. This charity helps sick and injured children by funding life-saving medical research, investing in critical equipment and providing support for the kids as well as their families. We have worked with them on several marketing projects, and they’ve always been happy with our […]

Secrets To Making Creative Facebook and Instagram Ads That Convert

Secrets To Making Creative Facebook and Instagram Ads That Convert

How do you create Facebook and Instagram Ads That Convert? It’s the question we’re covering in today’s blog. It’s easy to get caught up with the finer details of running an advertising campaign. However, one element that must absolutely be on point is the process of making creative Facebook and Instagram Ads that actually covert. Being creative goes beyond aesthetics. It’s building a strategy that CAPTIVATES, ENGAGES and CONVERTS! Here Are Best Practices In Making Creative Facebook and Instragam Ads That Convert Captivate The first thing that your audience sees is the imagery, so attract them with visuals that inspire and resonate with them. Tips: Use eye-catching images or quick […]

Five Challenges About Facebook Ads Management

Five Challenges About Facebook Ads Management

Facebook advertising seems quite simple. All you need to do is write the copy, choose the image and run the ad. The social media giant also rolled out system improvements to make Facebook ads management easier to navigate. So, as a business, it’s tempting to take on your Facebook ad campaign on your own. However, Facebook ads management requires a level of marketing expertise to create strategies to achieve your goals. On the road to Facebook ad success, there are challenges that you may encounter — the best approach is knowing what they are and how to minimise the risk of losing money and wasting time due to an ineffective […]

Optimise Your Ad Campaign With Facebook Ads and Google Ads Remarketing

Optimise Your Ad Campaign With Facebook Ads and Google Ads Remarketing

Have you ever visited a website and then seen ads for the brand in your Facebook feed or another website? Yes, the Internet can follow you around thanks to tools like Facebook Ads retargeting and Google Ads remarketing!  How does it work? When a person visits a website, their browser automatically saves the data as cookies. Advertisers use the information to strategically show visitors ads on different platforms (e.g. Facebook, YouTube, news websites, etc.), which continuously reminds the visitor about the brand. Difference Between Facebook Ads Retargeting and Google Ads Remarketing Targeting Facebook Ads Retargeting lets you target people based on their engagements with your business. These additional targeting or […]

How To Set Up Facebook Tracking Correctly

How To Set Up Facebook Tracking Correctly

Facebook is STILL the world’s largest social media network, and its reach is still massive. It is for this reason that advertising on Facebook is a winner for many businesses! A crucial factor in your success as an advertiser is to know how to set up Facebook tracking correctly. It is all about measuring your return on investment (ROI) and helping you formulate and implement action items that will generate more revenue for your business from Facebook ads.  Why Should You Set Up Facebook Tracking? Accurately Measures Ad Results Its foremost goal is to measure your ROI. What conversions resulted from your ads, and what are the values? Whether they […]

How To Make Great Facebook Ads That Convert

How To Make Great Facebook Ads That Convert

Facebook is an excellent platform to run ad campaigns for your business. With its massive reach and constant updates to make their advertising tools and features better, it’s a necessity for modern-day businesses. To create great Facebook ads that convert, you need a solid, well-thought-out strategy. This blog will explore the different elements that can take your Facebook ads from boring to brilliant. Here Are Some Tips To Make Great Facebook Ads RELEVANCE: Understanding Your Audience When you create a product or a service, your initial goal in mind (aside from making money) is to solve a problem and address a pain point. However, you can’t just run a Facebook […]

Convert Facebook Users To Buying Customers With Facebook Ad Sales Funnel

Convert Facebook Users To Buying Customers With Facebook Ad Sales Funnel

Amongst all the social media platforms, Facebook hands-down remains the biggest. With more than 2 billion users around the world and 15 million in Australia alone, it makes sense to drive business opportunities using Facebook. Creating a Facebook Ad Sales Funnel can help coax users, even those with low buying intent to make a purchase or use your service.  What Is Facebook Ad Sales Funnel and How Does It Work? A Facebook Ad Sales Funnel is designed to capture a prospect’s interest and nurture them until they’re ready to purchase.  Facebook users are scrolling their newsfeeds viewing updates from friends and pages they follow. Trying to sell a product or […]

Facebook Ads Budgeting Changes: What Does It Mean?

Facebook Ads Budgeting Changes: What Does It Mean?

What Is Campaign Budget Optimisation? Back in November 2017, Facebook introduced the campaign budget optimisation feature as a simple & efficient way of maximising results through Facebook Ads. The feature allows Facebook advertisers to set budgets at campaign level as opposed to ad set level. This means that the overall ad spend budget is distributed to the highest performing ad sets using Facebook’s algorithm. Ok so now in English… Facebook wants us to trust them to optimise campaigns based on what is and isn’t working. Thanks, FB! In February 2020, the campaign budget optimisation feature will become the default option for all Facebook advertising. The million-dollar question is what does this all […]