When you are marketing your business, there are many aspects of the customer journey to consider. One of these is adding value and educating your audience. We cannot emphasise enough why education is a key part of marketing. Educating customers is a key success driver to a marketing campaign and, ultimately, the business. When people feel inspired, educated and informed, they have the power to make decisions about purchasing. It’s imperative to include education as a critical component in your marketing campaigns. How education forms a key part of marketing in the sales process A customer sales journey has four stages – Awareness, Interest, Conversion and Action. To guide a customer […]
