Tag Archives: digital marketing

Facebook Ads Formula: How to Use it and Get Results

Facebook Ads Formula: How to Use it and Get Results

Business owners and marketers are all too familiar with the constant struggle of connecting and engaging with their target audience. This is particularly true for social media channels like Facebook, where there’s an abundance of content vying for people’s attention.  With over two billion users on Facebook alone, it is necessary to have a strategy to get your message to the right person at the right time. Facebook Ads is a powerful tool that can help to achieve this. In this article, we’ll let you in on the secrets for high performing Facebook Ads. Facebook Ads Formula: 3 Phases To Go Through When it comes to setting up Facebook Ads, […]

How To Use Google My Business And 5 Tips To Optimise Your Listing

How To Use Google My Business And 5 Tips To Optimise Your Listing

Being on Google is a powerful way for users to find your business online. It is the most visited search engine, dominating 92% of the current market share. This article will discuss how to use Google My Business (GMB) and the benefits of having an optimised GMB page.  What Is Google My Business? It is a FREE service from Google that allows businesses to become more discoverable online. The marketing tool was designed initially for the ‘maps’ element so that end users can find businesses close by. These days it’s more tailored to local businesses to give them the option to manage their online information (e.g. phone numbers, websites, locations, […]

Facebook Almost Blocks News in Australia

Facebook Almost Blocks News in Australia

On Thursday 18th of February 2021, Australians woke up not being able to access Facebook pages of local and international news sites anymore. Facebook officially blocked news local and international news in Australia. This is in response to the proposed Media Bargaining law, which requires websites to pay for every news content published in the country on their platform. However, a week after, Facebook restored pages of Australian news after the Australian government made amendments to the code.

Digital Marketing Trends for 2021 To Be Aware Of

Digital Marketing Trends for 2021 To Be Aware Of

Is your business ready for 2021? After 2020 what else could possibly happen, right?! At Puzzle Media, we like to keep ahead of the ‘curve’ balls.  So to be one step forward, take a read of these three digital marketing trends we predict for 2021.  Top 3 Digital Marketing Trends for 2021  Digital Is Here To Stay Virtual events and the restructure of traditional operational methods to online platforms became more prevalent in 2020, mostly out of necessity. However, seeing its positive impact on ROI, businesses will likely keep the status quo.  Even if the COVID-19 vaccine has started to make its rounds, health and safety issues will still be […]

4 Mistakes To Avoid Before Engaging A Digital Marketing Agency

4 Mistakes To Avoid Before Engaging A Digital Marketing Agency

Optimised digital marketing is crucial for any business’s success in today’s technology-driven market. Since most aspects of the process involve marketing expertise, many companies opt to engage the services of a digital marketing agency. It’s an investment that can have a high ROI (return on investment) when you choose the right agency to take on your digital marketing. Before you sign up with a new digital marketing agency, it’s best to do some research and avoid making these common mistakes. 4 Mistakes To Avoid Before Engaging A Digital Marketing Agency Having No Clear Marketing Goal Before you even start looking around, have a clear vision of what you want to […]

Smart Marketing Strategy For Small Business

Smart Marketing Strategy For Small Business

Smart Marketing Strategy For Small Business Having a smart marketing strategy for small business is essential if you want to grow your business and revenue. Small Business Owners, this one is for you. In particular those of you who have either recently started your own business or have an existing business, whether it’s service based, consulting, restaurant, retail or online business. No matter what type of business you are involved in, you are probably constantly trying out new ways to create a Marketing Strategy for small business, that helps you attract more leads and clients without breaking the bank. Below, our expert strategist, Tina Hay at Puzzle Media shares her […]