How does YouTube Advertising work? What comes to mind when you hear the words “YouTube Ads”? YouTube Advertising can be an effective way to promote your brand and drive traffic to your audience. If you haven’t explored it yet, now is an excellent time to see how YouTube Ads work. How does YouTube Advertising Work? When a person watches YouTube videos, ads appear before or within YouTube videos. The ads shown are based on the person’s interests, viewing behaviour and type of videos they watch. A few years ago, Google also rolled out some changes that now make YouTube Advertising a worthwhile investment. The most significant and beneficial is targeting […]
Business owners and marketers are all too familiar with the constant struggle of connecting and engaging with their target audience. This is particularly true for social media channels like Facebook, where there’s an abundance of content vying for people’s attention. With over two billion users on Facebook alone, it is necessary to have a strategy to get your message to the right person at the right time. Facebook Ads is a powerful tool that can help to achieve this. In this article, we’ll let you in on the secrets for high performing Facebook Ads. Facebook Ads Formula: 3 Phases To Go Through When it comes to setting up Facebook Ads, […]
Being on Google is a powerful way for users to find your business online. It is the most visited search engine, dominating 92% of the current market share. This article will discuss how to use Google My Business (GMB) and the benefits of having an optimised GMB page. What Is Google My Business? It is a FREE service from Google that allows businesses to become more discoverable online. The marketing tool was designed initially for the ‘maps’ element so that end users can find businesses close by. These days it’s more tailored to local businesses to give them the option to manage their online information (e.g. phone numbers, websites, locations, […]
Considering partnering with a copywriting services team to do the job for you? This blog might just help you decide on that. Here are five simple reasons you should partner with a copywriting services team.
On Thursday 18th of February 2021, Australians woke up not being able to access Facebook pages of local and international news sites anymore. Facebook officially blocked news local and international news in Australia. This is in response to the proposed Media Bargaining law, which requires websites to pay for every news content published in the country on their platform. However, a week after, Facebook restored pages of Australian news after the Australian government made amendments to the code.
Is your business ready for 2021? After 2020 what else could possibly happen, right?! At Puzzle Media, we like to keep ahead of the ‘curve’ balls. So to be one step forward, take a read of these three digital marketing trends we predict for 2021. Top 3 Digital Marketing Trends for 2021 Digital Is Here To Stay Virtual events and the restructure of traditional operational methods to online platforms became more prevalent in 2020, mostly out of necessity. However, seeing its positive impact on ROI, businesses will likely keep the status quo. Even if the COVID-19 vaccine has started to make its rounds, health and safety issues will still be […]
Optimised digital marketing is crucial for any business’s success in today’s technology-driven market. Since most aspects of the process involve marketing expertise, many companies opt to engage the services of a digital marketing agency. It’s an investment that can have a high ROI (return on investment) when you choose the right agency to take on your digital marketing. Before you sign up with a new digital marketing agency, it’s best to do some research and avoid making these common mistakes. 4 Mistakes To Avoid Before Engaging A Digital Marketing Agency Having No Clear Marketing Goal Before you even start looking around, have a clear vision of what you want to […]
It’s that time of year again — the home stretch. Naturally, when we get to this point in the year, we start thinking about the new year and the amazing things that 2020 will bring! To save you the trouble, we’ve researched the hottest trends in marketing for 2020 that will boost your business.
Over the last couple of years, we have seen the rise of influencer marketing so we felt it was about time we wrote about it. Let’s find out how influencer marketing works for a brand or a business.
Digital Marketing Strategy should be one component of your overall marketing strategy, and for many businesses, it is a major focus. With 4 billion Internet users around the world today, creating a Digital Marketing Strategy is essential to reach customers and grow your business.