Tag Archives: digital marketing

Facebook Almost Blocks News in Australia

Facebook Almost Blocks News in Australia

On Thursday 18th of February 2021, Australians woke up not being able to access Facebook pages of local and international news sites anymore. Facebook officially blocked news local and international news in Australia. This is in response to the proposed Media Bargaining law, which requires websites to pay for every news content published in the country on their platform. However, a week after, Facebook restored pages of Australian news after the Australian government made amendments to the code.

Digital Marketing Trends for 2021 To Be Aware Of

Digital Marketing Trends for 2021 To Be Aware Of

Is your business ready for 2021? After 2020 what else could possibly happen, right?! At Puzzle Media, we like to keep ahead of the ‘curve’ balls.  So to be one step forward, take a read of these three digital marketing trends we predict for 2021.  Top 3 Digital Marketing Trends for 2021  Digital Is Here To Stay Virtual events and the restructure of traditional operational methods to online platforms became more prevalent in 2020, mostly out of necessity. However, seeing its positive impact on ROI, businesses will likely keep the status quo.  Even if the COVID-19 vaccine has started to make its rounds, health and safety issues will still be […]

4 Mistakes To Avoid Before Engaging A Digital Marketing Agency

4 Mistakes To Avoid Before Engaging A Digital Marketing Agency

Optimised digital marketing is crucial for any business’s success in today’s technology-driven market. Since most aspects of the process involve marketing expertise, many companies opt to engage the services of a digital marketing agency. It’s an investment that can have a high ROI (return on investment) when you choose the right agency to take on your digital marketing. Before you sign up with a new digital marketing agency, it’s best to do some research and avoid making these common mistakes. 4 Mistakes To Avoid Before Engaging A Digital Marketing Agency Having No Clear Marketing Goal Before you even start looking around, have a clear vision of what you want to […]

Smart Marketing Strategy For Small Business

Smart Marketing Strategy For Small Business

Smart Marketing Strategy For Small Business Having a smart marketing strategy for small business is essential if you want to grow your business and revenue. Small Business Owners, this one is for you. In particular those of you who have either recently started your own business or have an existing business, whether it’s service based, consulting, restaurant, retail or online business. No matter what type of business you are involved in, you are probably constantly trying out new ways to create a Marketing Strategy for small business, that helps you attract more leads and clients without breaking the bank. Below, our expert strategist, Tina Hay at Puzzle Media shares her […]

Online Marketing – Why Social Media Is Number 1

Online Marketing – Why Social Media Is Number 1

Online Marketing – Why Social Media Is Number 1 I was asked yesterday, what’s the number one thing you recommend, when it comes to Online Marketing. It’s a tricky one because one channel leads to another, when you run it correctly. For example – Adverts – Social Media – Websites – Content Marketing – Webinars – Products – and on and on it goes. Back to the original question though, if I had to pick one channel to use, it would definitely be Social Media. WHY? Because you can use it in so many different ways. + Content+ Promotion+ Branding+ Advertisingand most importantly + CONNECTIONSYes, ladies and gentlemen, Social Media is where connections are made. Pure […]

The power of understanding your target market

The power of understanding your target market

I talk about target market and identifying your target market time and time again but something I haven’t really covered in a lot of detail is why it’s so important. I haven’t really covered why you need to understand who you are selling to and who it is that you are helping in your business. Whether you are a product-based business or service-based business ask yourself, who is buying from you, why are they buying from you, when are they buying from you and how? Once you sit down and you really break this down, what happens is you can start building a picture of who that person is, who […]