Tag Archives: Digital Advertising

YouTube Advertising: How Does It Work?

YouTube Advertising: How Does It Work?

How does YouTube Advertising work? What comes to mind when you hear the words “YouTube Ads”? YouTube Advertising can be an effective way to promote your brand and drive traffic to your audience. If you haven’t explored it yet, now is an excellent time to see how YouTube Ads work. How does YouTube Advertising Work? When a person watches YouTube videos, ads appear before or within YouTube videos. The ads shown are based on the person’s interests, viewing behaviour and type of videos they watch. A few years ago, Google also rolled out some changes that now make YouTube Advertising a worthwhile investment. The most significant and beneficial is targeting […]

4 Common Reasons Your Facebook Ads Are Not Converting

4  Common Reasons Your Facebook Ads Are Not Converting

There’s no question that Facebook Ads can be an effective marketing tool, but all too often, businesses find their ads not generating a positive conversion rate. So what’s going wrong? In this blog, we will look at some of the common reasons Facebook Ads are not converting and offer tips on how to fix them.  4 Common Reasons Your Facebook Ads Are Not Converting Audience Targeting Issues With 2.9 billion monthly active users worldwide, you’d think this is an advantage when running ads. The more people who see your ads, the better chances you can convert. Although this statement may be partially true, running ads should involve a strategy. It’s […]

Pay Per Click vs SEO: Which Is Better?

Pay Per Click vs SEO: Which Is Better?

One of the biggest challenges for businesses is figuring out how to get their products or services in front of potential customers. Fortunately, existing marketing strategies such as Pay Per Click (PPC) ads and Search Engine Optimisation (SEO) have proven effective. However, the solution you choose comes down to which is most suitable for your business. Difference Between Pay Per Click Ads and SEO The success of any online business depends on the amount and quality of traffic it generates – this is an undisputed fact. However, what’s up for debate are two very powerful ways to generate traffic: PPC ads versus SEO. Though they both aim at generating more […]

Facebook Ads Formula: How to Use it and Get Results

Facebook Ads Formula: How to Use it and Get Results

Business owners and marketers are all too familiar with the constant struggle of connecting and engaging with their target audience. This is particularly true for social media channels like Facebook, where there’s an abundance of content vying for people’s attention.  With over two billion users on Facebook alone, it is necessary to have a strategy to get your message to the right person at the right time. Facebook Ads is a powerful tool that can help to achieve this. In this article, we’ll let you in on the secrets for high performing Facebook Ads. Facebook Ads Formula: 3 Phases To Go Through When it comes to setting up Facebook Ads, […]