Tag Archives: Customer Relations

Building Customer Relationships through Social Media

Building Customer Relationships through Social Media

What started out as ‘online socialising’ for some people, Social Media is a powerful source of content and one of the most powerful business tools ever created. Savvy business owners across the globe from the States to the Gold Coast, have seen the potential of using Social Media strategically in driving their businesses forward. They have turned to these platforms for advertising, promotions and most important of all, connecting with customers. Customers are the life-blood of any business – without them it will be impossible for any business to succeed. If you want your business to thrive, you have to learn how to take care of your customers, and thanks to social […]

How to make a good first impression

How to make a good first impression

First impressions last so what impression do people have of you?     We now live in a world where we’re told not to care what others think and that it’s their business if someone dislikes you…  When you’re in business though or ‘sell’ for a living, then it needs to be 100% understood that people buy from people, so what people do and do not think of you is completely your business. It takes someone 9-17 seconds to form an impression of you.  Changing that impression can take months so get it right the first time with our 4 tips on how to achieve a good first impression: 1.       Website You should […]

How much is your customer worth?

How much is your customer worth?

Knowing what an average customer spends is very different to understanding what they are worth in terms of Lifetime Value.  Understanding Lifetime Value can help you understand customer behaviour can help with retention and allows you to spend more of your budget on acquiring higher Lifetime Value customers. Average Customer Spend Working out what an average customer spends is a fairly simple equation.  Take how many customers have purchased your goods or services and divide by net profit omitting any marketing costs. e.g.   10 customers, $500 on marketing with a net profit of $1,000 is an average worth of $100 per customer (1500 -500/10=100). Lifetime Value Equation When looking at […]