Tag Archives: CopyWriting

Pay Per Click vs SEO: Which Is Better?

Pay Per Click vs SEO: Which Is Better?

One of the biggest challenges for businesses is figuring out how to get their products or services in front of potential customers. Fortunately, existing marketing strategies such as Pay Per Click (PPC) ads and Search Engine Optimisation (SEO) have proven effective. However, the solution you choose comes down to which is most suitable for your business. Difference Between Pay Per Click Ads and SEO The success of any online business depends on the amount and quality of traffic it generates – this is an undisputed fact. However, what’s up for debate are two very powerful ways to generate traffic: PPC ads versus SEO. Though they both aim at generating more […]

How To Write Newsletters That Your Audience Would Love Reading

How To Write Newsletters That Your Audience Would Love Reading

Email Marketing is one of the most cost effective marketing methods for reaching your customers and encouraging repeat business. The challenge for many business owners is how to write newsletters that connect to their audience. Here at Puzzle Media, we offer copywriting services that include creating brilliant newsletters tailored to help businesses reach your audience. A well-written newsletter helps you build credibility with your audience and can help position your business as the authority in your industry. It can generate new conversations and can help build lasting loyalty with your existing audience. How To Write Newsletters That Capture Your Audience Newsletters that appeal to your audience are the ones that […]

How To Write Engaging Content On Social Media

How To Write Engaging Content On Social Media

Establishing a strong brand presence online has never been more important for a business.  One of the most effective ways to achieve this is by using social platforms. However, how do you get your customers hooked and not looking elsewhere? The answer is, writing relevant and engaging content on social media. Whether you’re posting company updates, providing information about your services or sharing a quote or a meme, follow a strategy that sparks your readers’ interest and excites them to take action. Keep These 6 Tips In Mind When Writing Engaging Content On Social Media Research Your Content Your content has to be relevant, current and factual. What does my […]

Website Copy Writing – How to perfect it

Website Copy Writing – How to perfect it

Back in early 2014, my Copywriter Brisbane and I wrote an article on Top 10 Tips for Copy Writing – you can read the original post here. As with the majority of areas in Marketing, particularly online, the rules change often. I wanted to update the details of the article to make it relevant to 2016. Since 2010, Puzzle Media has written Website and Marketing Content for over 150 clients. Our copywriter team has worked with clients close to us on the Gold Coast and Brisbane, and further afield across Australia, UK, USA, New Zealand and even Canada! Each time we undertake a project, the objectives change, so we write Website Copy and […]

Top 10 Tips for Writing a Great Website Copy

Top 10 Tips for Writing a Great Website Copy

If you want people to find you online and connect with your business, then having good website copy is essential. Website copy writing is slightly different to some other forms of copy writing.  For example a Gold Coast business wishing to be found online for international products will have very different website copy when compared with their local area marketing approach. Strong website copy writing allows you to communicate directly with your readers, subscribers, potential customers and clients.  You can inform them about products, services and your overall business. Unfortunately, not all website copy writing is created equally.  There are those that have too much content, no direction and no […]

Gold Coast Copywriting Services

Gold Coast Copywriting Services

Gold Coast Copy Writing Services Know what you want to say but can’t put the words together? Our Gold Coast Copy Writing Services can help. If you’re someone who is stuck for words and needs help with writing for business then we are here to assist! We have been providing Gold Coast Copy Writing Services since 2010. We understand what is required when it comes to marketing your business. Our services range from Website Content, Blogs, and Sales and Marketing Collateral through to advertorials, press releases and articles. Within our team we specialise in the following: Website Content Blogs and Articles Marketing Material Brochure Copy Press Release and Editorials We […]

Copy Writing Services

Copy Writing Services

Need some new ideas? Gold Coast Copy Writing Services Know what you want to say but can’t put the words together?! If you’re someone who is stuck for words and needs help with writing for business then we are here to assist! We have been providing Gold Coast Copy Writing Services for over 3 years and understand what is required when it comes to marketing your business. Our Gold Coast Copy Writing Services range from Website Content, Blogs,  and Sales and Marketing collareral through to advetorials, press releases and articles.  Within our team we have the following: Gold Coast Copy Writer – Website Content Gold Coast Copy Wrier – Blogs and Articles Brisbane Journalist – Press […]

Top 10 Tips for Writing Copy that Converts

Top 10 Tips for Writing Copy that Converts

How do you write copy that converts to customers? It’s no use writing compelling copy that sounds amazing and tells a wonderful story if you require that copy to turn enquiries/leads into sales.  In order to convert copy to customers and sales, you should focus on the way you are conveying your message. Whether it’s marketing collateral, a sales letter or website copy, below are some of some of my basic tips that may help. Punchy headline to grab your audience’s attention. Use easy to understand language and grammar so people don’t have to think too hard about the message you’re trying to convey. Try and avoid using very long […]

Tips for Blog Writing

Tips for Blog Writing

Creating a good blog can make a big difference to your business. It’s a great way of connecting with your customers and clients and can also help increase your google rankings and SEO.  If you’re interested in writing a blog, then these tips for blog writing can assist. There are a few points you should take into consideration when constructing posts whether it’s a personal blog or part of your business. Subject – The subject ideally should be a topic you’re knowledgeable on, to help with the flow of the post.  If you’re not an SEO expert then don’t write a post on how to be one!  What you can write about, is what […]