Tag Archives: Content Marketing

How Content Marketing Can Improve Google Rankings

How Content Marketing Can Improve Google Rankings

Content Marketing is an important part of any business marketing strategy. It helps educate and engage your audience, potentially generate leads and drive traffic to your website. In addition, it can help increase your Google rankings.  As a digital marketing agency, one of our goals is to support local businesses to reach the top page of Google when people are searching for their services. Here’s a look at some of the strategies we use to help achieve this. Ways To Use Content Marketing To Help Improve Google Rankings  Create Valuable Content Content marketing is all about capturing your audience’s interest using content such as social media posts, videos, blogs, email […]

How To Convey Your Brand Narrative In Content Marketing

How To Convey Your Brand Narrative In Content Marketing

“Content marketing is the use of content to attract and retain customers. Businesses can use it, non-profits, governments, colleges or universities.” – Forbes. In this blog post, we discuss how to convey your brand narrative throughout your content marketing strategy. We’ll also go into detail on how you can maximize your SEO potential with these strategies. Content marketing is an essential strategy in many brands’ repertoire and something that cannot be ignored. To remain competitive in your niche, your brand narrative should resonate with potential customers. The digital space can feel cluttered and narrative in an engaging way: Creating content around company objectives can be overly saturated, making it difficult […]

How SEO Content Can Increase Leads to Your Business

How SEO Content Can Increase Leads to Your Business

How SEO Content Can Increase Leads to Your Business SEO Content is one way to really boost your website traffic. These days, SEO marketing is one of the best ways to get in front of your customers, due to the level of search traffic via Google and other platforms. People are spending more and more time researching the internet and having a strong SEO Content and Strategy helps when it comes to ranking with Google and other search sites. Having a website is no longer enough, there has to relevant content writing as well. In fact it’s easy to grow your website traffic purely by optimising the content and structure […]

Content Marketing Ideas For Small Business

Content Marketing Ideas For Small Business

Content Marketing Ideas for Small Business You wanted a blog. Everyone said it was an essential tool for marketing your business. But no one mentioned what a chore it can be to keep up to date, to continually think up new content marketing ideas for your small business, and to feel enthused about writing yet another blog post. You have enough to do! You have to run your business, learn about marketing strategies, be an accountant, a copy writer, a product developer, a web guru as well as all of the other things that you already are in your personal life. Let’s face it, you could use a new trick […]

Turning Your Content into Sales Copy

Turning Your Content into Sales Copy

It’s all about Content Marketing these days. Writing blog posts, sending newsletters, Social Media and everything else. However, are you converting your content into sales and enquiries? There is no doubt that blog content and sales copy are two different things. However there are certain principles which, when applied, can help turn your content into excellent sales copy. Keep Your Content Interesting and EngagingFor your content to attract potential customers to your website, it needs to be interesting and engaging. This is crucial in the sense that if you bore your audience to tears, chances are they won’t be digesting your content as you would hope. Many businesses, especially those […]