Tag Archives: Business Strategy

Post-COVID-19 Business Recovery Plan

Post-COVID-19 Business Recovery Plan

COVID-19 not only became a global health crisis but it also dramatically impacted businesses in unprecedented ways. Sales and revenue dropped fast as a result of lockdowns and social distancing orders. Implementing a post-COVID-19 business recovery plan will be a challenging feat but CAN be done. Several months into this catastrophe, many countries are boldly trying to get their economy back on track. Businesses are slowly opening their doors once again. Post-COVID-19 Business Recovery Plan: Ways To Bounce Back Modify Your Strategies According To Changes In Consumer Behaviour Experts continue to discover new information about the virus. For now, what’s certain is that more people have a higher sensitivity to […]

Best Ways to Generate Leads for Service Based Business

Best Ways to Generate Leads for Service Based Business

Running a service-based business can be very challenging. You have to take care of your team, grow your accounts and deliver the best customer service to your clients. The quality of service that you provide can help retain loyal customers and even gain the trust of new ones. However, if you want your business to grow, lead generation is necessary to build a sustainable business. How To Generate Leads For Service-Based Business Direct Engagement With ClientsThere are so many available platforms that can be used to engage your potential clients. The digital world has made it easy for business owners to bring their product to the world. Take advantage of social […]

Business Marketing Plan

Business Marketing Plan

Business Marketing Plan Today we’re talking about the importance of a Business Marketing Plan, and how it can change your business. According to Peter Drucker, Author and well known Management Consultant, “The purpose of marketing is to understand and know your customers so well that the service or product automatically fits on them, selling itself.” The purpose of a Marketing Plan is to accelerate the growth of your business by boosting sales and regular promotion. An effective marketing plan answers all your questions: ● How to reach the customers?● What makes you different from your competitors?● What is your strength in the market and what is your target market?● What are your […]

Top 5 reasons that hold you back from growing your business

Top 5 reasons that hold you back from growing your business

After the stress and difficulties of finally establishing your own business, it can be difficult to move things to the next phase. Growing and developing a business isn’t something that comes easily to many of us and inevitably, that is the reason many businesses fail. 1. Why is this so? Occasionally outside factors play a part, however often it’s our mindset and bad habits that affect how our business excels or fails. It could be that the fear of failure is just too great. You could also say that it isn’t so much the fear of failure, but rather, the fear of success. This may sound like a contradiction, isn’t […]

Business Education for March

Business Education for March

It’s Monday morning and the sun is shinning here on the Gold Coast. I’ve had one great meeting this morning and several positive calls and emails from clients so am feeling good and ready for a amazing week of helping business owners reach their goals. The start of the year has been busy, however I haven’t lost sight of my goals for 2015. One of my personal focus points for 2015 is education. I believe that education in all areas of life can only enhance us as individuals.  Last year I spent a lot of time on personal development and business process, whilst I will continue to invest in that area, […]

Networking to grow your business

Networking to grow your business

Do you use networking as part of your marketing strategy to grow your business? If you don’t, then you should! When I began Direct Marketing Solutions in 2010, I attended a few Gold Coast networking events to help market my business. Through these events, I  not only expanded my contact base, make friends and grow my business, I also learnt so much.  The groups I attended were targeted to smaller business owners and were very educational, so from that perspective, I did exceptionally well. Forward on three years and in 2013 I became a member of a local Gold Coast group that met once a fortnight for breakfast. The format was […]

The top five reasons why your business needs social media:

The top five reasons why your business needs social media:

The explosion of social media is a phenomenon that the business world can no longer ignore. If you own a business, it is something that you should really be taking advantage of. The Internet has ‘made the world smaller’, connecting people from every country, in every continent. The potential of social media is mind-blowing, and if you are not connecting with it, then you are going to be left behind and miss out on opportunities. Let’s take a look at the top five reasons your business needs social media: 1. The potential, for gaining new customers is huge.  It has a reach of millions, and if you market your business […]