Tag Archives: Business Marketing Plan

Business Marketing Plan

Business Marketing Plan

Business Marketing Plan Today we’re talking about the importance of a Business Marketing Plan, and how it can change your business. According to Peter Drucker, Author and well known Management Consultant, “The purpose of marketing is to understand and know your customers so well that the service or product automatically fits on them, selling itself.” The purpose of a Marketing Plan is to accelerate the growth of your business by boosting sales and regular promotion. An effective marketing plan answers all your questions: ● How to reach the customers?● What makes you different from your competitors?● What is your strength in the market and what is your target market?● What are your […]

The Difference Between A Business Plan and a Marketing Plan

The Difference Between A Business Plan and a Marketing Plan

It’s confusing isn’t it? Do you need a Marketing Plan or a Business Plan. Are they the same? No. Do they have a cross over? Slightly. Back in 2014 I wrote a blog post on: The difference between Marketing Plans and Business Plans  Whilst they sound similar, they are in fact vastly different. If you are starting out in business or have been running a business for a couple of years, you may or may not have a Business Plan. I would recommend all businesses have a plan. Ideally there would be a breakdown of objectives, systems, processes, team, sales and marketing. You may already have a rough draft of […]

Why Your Business Needs a Marketing Plan

Why Your Business Needs a Marketing Plan

Small and medium business owners on the Gold Coast and across Australia, often think that a marketing plan is something that only large corporations and businesses should bother with. However, nothing is further from the truth! A successful business, no matter what the scale, always has a marketing plan. What Is a Marketing Plan?A marketing plan is not your business plan – they are separate documents, although the marketing plan should be part of your overall business plan. A marketing plan is where you outline your marketing and advertising goals, along with the different strategies and necessary data that you need in order to reach those goals and objectives. A […]

Marketing Plans and Business Plans

Marketing Plans and Business Plans

The difference between Marketing Plans and Business Plans Business Plans and Marketing Plans sound the same, but there is a difference and if you plan correctly you will benefit from the results. All businesses should have a Business Plan which lays out objectives and how these will be met.  It should be assessed on a monthly, quarterly and annual basis with your Business Advisor, Financial Planner or Accountant depending on the size of your business.  The content of a business plan should include some of the following: Objectives – Growing, selling, expanding.Financial – P&L, Turnover, budgets.Systems – Database, website platform, emails.Employees – Recruitment, TrainingClients – existing and desiredSales – Methods […]