Tag Archives: Audience Targeting

The power of understanding your target market

The power of understanding your target market

I talk about target market and identifying your target market time and time again but something I haven’t really covered in a lot of detail is why it’s so important. I haven’t really covered why you need to understand who you are selling to and who it is that you are helping in your business. Whether you are a product-based business or service-based business ask yourself, who is buying from you, why are they buying from you, when are they buying from you and how? Once you sit down and you really break this down, what happens is you can start building a picture of who that person is, who […]

How to identify your target market and make your business a success

How to identify your target market and make your business a success

Whatever you sell, whatever your business offers, you need to know who your customers are. From high-end banks to the local corner shop, both have target markets. If you are setting up a business for the first time, this article can help you to identify your potential customers. Think Differently. The first step is to change the way you think about your business. Instead of just selling goods, or providing services, you are solving problems. So, what problems do you solve? Your customers will be the people who have these problems. Knowing this will help you work out how to target these people. So, who are they? How do you […]

How to attract the right customers to your business

How to attract the right customers to your business

How to attract the right customers and clients to your business It can be frustrating, in any type of business, to have the ‘wrong’ kind of clients on the books.  Most successful entrepreneurs realise quickly that their services are not suited for every client, and take steps to attract the ‘right’ kind, however it is not always easy. We have 5 simple steps on how to attract the right customers and clients to your business.   1. Be Knowledgeable and Self-Aware It sounds very straight forward, but the first thing that you need to establish is who you are, what you do, your prices and, ultimately, what kind of customers […]

Building Customer Relationships through Social Media

Building Customer Relationships through Social Media

What started out as ‘online socialising’ for some people, Social Media is a powerful source of content and one of the most powerful business tools ever created. Savvy business owners across the globe from the States to the Gold Coast, have seen the potential of using Social Media strategically in driving their businesses forward. They have turned to these platforms for advertising, promotions and most important of all, connecting with customers. Customers are the life-blood of any business – without them it will be impossible for any business to succeed. If you want your business to thrive, you have to learn how to take care of your customers, and thanks to social […]

How Targeted Marketing Provides Better Results

How Targeted Marketing Provides Better Results

One of the things that we have found as Marketing Consultants is that being clear on your target market will help your business succeed. As a businessperson, you should understand that it would be quite impossible to please everybody as even big and established businesses are unable to do so. In addition to that, the present business environment is peppered with different establishments that offer the same services or sell the same products, making the competition a whole lot fiercer than it was before. On the Gold Coast, this is especially true with so many small businesses competing in the same market. Having a clearly defined target market is essential […]

How much is your customer worth?

How much is your customer worth?

Knowing what an average customer spends is very different to understanding what they are worth in terms of Lifetime Value.  Understanding Lifetime Value can help you understand customer behaviour can help with retention and allows you to spend more of your budget on acquiring higher Lifetime Value customers. Average Customer Spend Working out what an average customer spends is a fairly simple equation.  Take how many customers have purchased your goods or services and divide by net profit omitting any marketing costs. e.g.   10 customers, $500 on marketing with a net profit of $1,000 is an average worth of $100 per customer (1500 -500/10=100). Lifetime Value Equation When looking at […]

Targeted Marketing

Targeted Marketing

Would you like to approach your ideal customers with a creative and message they relate to along with an offer that appeals to them?  Of course you would!  Through the use of carefully targeted marketing, you can achieve this. Although Direct Mail may be seen as ‘old school’ by many, we continue to see clients achieve real results and huge sales through this method.  It may seem a little more costly, however if every prospect you’re approaching is a potential client, then the Return on Investment is much higher than other forms of marketing. The process begins with looking at your current customers, to find out who they are, the products […]