One of the biggest challenges for businesses is figuring out how to get their products or services in front of potential customers. Fortunately, existing marketing strategies such as Pay Per Click (PPC) ads and Search Engine Optimisation (SEO) have proven effective. However, the solution you choose comes down to which is most suitable for your business.
Difference Between Pay Per Click Ads and SEO
The success of any online business depends on the amount and quality of traffic it generates – this is an undisputed fact. However, what’s up for debate are two very powerful ways to generate traffic: PPC ads versus SEO. Though they both aim at generating more visitors or leads, there are significant differences.
SEO – Search Engine Optimisation
SEO is an organic or natural approach to obtaining leads. Generally speaking, the goal of an online business owner using this strategy is to make their website rank higher than competitors. It aims to propel the site to the top of the search engine results page (SERPs). This goal can be achieved by enhancing their website using various techniques (e.g. placing keywords throughout the site and applying technical enhancements to improve the user experience).
This SEO strategy takes time, but it’s worth working towards. Once the page is there and maintains the top positioning through SEO efforts, the business will reap long-term benefits such as increased brand visibility and becoming an authority or “go-to” site for the specific niche. Ultimately, it will lead more people to find out about the business via natural or organic searches and at no advertising cost.
PPC – Pay Per Click Ads
With the 5.6 billion searches each day, it’s crucial to have a presence on SERPs from where potential customers look for products and services using specific keywords. For example, suppose users want to find a local digital marketing agency. In that case, they may type “Gold Coast digital marketing agency”, or if they’re looking for a seafood restaurant for dinner, they may use “best seafood restaurant in Gold Coast”.
PPC ads are an advertising strategy where businesses bid and pay for sponsored ads to be presented on the SERPs when someone searches for products or services by typing in relevant keywords. It’s a great way to reach the target audience with the right message exactly when they need it.
It’s an effective strategy for delivering quick results. The moment the ads are approved (usually when the bid value is high enough to get priority placement for their ad), the ad will start showing up on SERPs, allowing millions of people who search for the keyword to see it.
Pay Per Click Ads vs SEO: Which Is Better For My Business?
The debate has been going on for years. Is it better to use PPC ads or SEO? SEO doesn’t require any upfront advertising cost, and the payoff comes in the form of higher rankings and organic traffic, but it takes time to see results. Conversely, PPC can be quick and easy to set up, but they require you to pay per user click.
The decision between these two advertising strategies depends on your goals and current business requirements. SEO is best for long-term results; PPC may be better if you need faster outcomes and enhanced brand visibility.
Share your business goals and requirements with us, and we can help you analyse your options. We offer both SEO Management Gold Coast Services and PPC Ads/Google Ads Management Services. Please book in for a consultation today.