How to Split Test Facebook Ads

How to Split Test Facebook Ads

Facebook Ads are making business owners a LOT of money these days!

If you’ve dabbled with Facebook Ads you’ll know that it’s not always as easy as setting one advert up and hoping for the best!

To get the best results, we recommend testing and then testing some more! In this article we break down the best way to test and split test.

In order to get the most out of your Facebook Ads, it is necessary to test, examine, and then optimize your ads. Spilt testing can assist you understanding who is responding, how they are responding and how to use this data.

Benefits of Using Facebook Ads

With the help of split testing, advertisers can test different types of adverts in order to work out what works best for them. This technique will help them in making improvements in their future campaign. Some of the most obvious benefits of spilt test are given below.

  • Determines audience outcomes
  • Minimises the cost of Facebook Ads

If you want to run an advertisement campaign on Facebook, then we recommend using Power Editor. With the help of this tool, you’re able to set up split tests easily.

For instance, this type of testing permits you to test same advertisement on 2 different audiences for identifying which audience have performed better. On the other hand, you can also test two diverse ads on a single audience and it will help you determine which advertisement has received maximum clicks. Nowadays, split testing is one of the most common techniques for interpreting the relationship between different variables.

How Split Testing Works for Facebook Ads

Now the question arises how should I split test my Facebook Adverts? Here is the summary of how we do it for clients:

  1. Audience – Create and test different audiences by dividing them into non-overlapping groups based on their interests and engagement with your website/brand.
  2. Creative – test different creative versions of an advert to the same audience to determine which creative works best.
  3. Placement – Set up ad sets based on placements to see where adverts work best.
  4. Offer – Testing different offers with the same audience will show you what resonates. This information can then be used in other marketing and advertising campaigns.
  5. Objective – The type of advert you set up will also make a difference in results. Setting up for video views/engagement or conversion will make a big difference in the way Facebook shows these adverts.

Hopefully this helps you. If you were looking for additional Facebook Ads Training then please join the wait list for my up-coming training.