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How to get my business noticed on Social Media

‘How do I get my business noticed on Social Media’ is a question with many answers.  With a different set of rules for each medium, the way you interact with clients on the various channels of social media differs greatly.

Below are some tips to help get your business noticed, build your likes/fans/contacts and encourage engagement with customers and prospects.

  1. Make sure prospects, customers and contacts can follow you easily. We advise including social icons such as Facebook and Twitter, on your website and as part of your email signature.  This way people can easily be directed to your social media accounts.
  2. As with point 1, also use your company brand names and URL in your social media account so people can find out more about your products and services quickly and easily.
  3. Engage and reach out to your prospects and customers as much as possible.  Include content which is useful, relative and that will resonate with your target audience.  Think carefully about what you post and how it will be perceived.
  4. The best way to encourage likes and comments are to provide conversation openers.  Try not to just push your products onto them but respond to questions and comments neutrally.
  5. Offer your expertise through your social media content. Use your skills in sharing your products and services through videos, images and additional information.
  6. If you have questions that are often asked about your products and services use social media as a way of sharing the answers by linking back to your FAQ section of your website, if you have one.  Alternatively raise these through social media.
  7. Offer special promos and contests. This can allow further customer engagement, additional leads and great promotion for your business.

Learning everything there is to know about Social Media is difficult even for experts, with so many aspects changing daily.   The above should provide help for how to get your business noticed on social media, and act as a guideline for how to use social media to help your business grow.