How do I use Facebook to Promote my Business?

How do I use Facebook to Promote my Business?

So you want to promote your business on Facebook?
Well, it’s not rocket science, really. There are a number of different ways you can market your business using this social media platform. The top areas are listed below:

Create a Facebook Business page
Facebook Fan pages are not reserved only for celebrities and large brands – even a small local business will find that having a fan page can help to improve their customer base. Potential customers and clients often use Facebook to search for local businesses. Even Facebook contribute by recommending your business to Facebook users in your area through their “Recommended for You” features. Those Facebook lot are lovely aren’t they?!

By having a fan page, you can drive existing customers to like your page and use this to promote your business, products and services. When you post new content, it will then show up in their timelines. When friends see that someone they know has liked or commented on a page, it’s more likely they will also like it. Providing you with additional prospects to speak with,

Join Facebook Groups
Facebook Groups are one of the best ways for you to reach out and find new customers and clients. To begin with, ensure the group you are joining is relevant to your business. For instance, if you run a local travel agency, then a Facebook group about traveling (e.g. Travel writer’s groups) would be a good group to join. In addition, you should also look for groups in your local community (for all you know, your mayor may have created a Facebook Group for you town). Facebook doesn’t have a limit to how many groups you can join. However, if you begin spamming those pages with your content, you can get banned from using LinkedIn. Use it wisely, be responsible and join only if you know you can contribute to that group by answering questions and joining discussions and not just to advertise your business.

Run a Facebook Contest
Facebook Contests are probably one of the easiest ways to promote your business on the said social media platform. There is a plethora of Facebook Contest Types, which you can employ, from the simple sweepstakes contest. The process sees users simply enter their name and email address to be eligible for the random draw.

When it comes to promoting your business, you’d do better with Facebook Contests which require users to Like, Vote, and Share. You can even start photo contests where your customers can take snapshots of themselves with your product and share them with their friends.
Take note though that starting a Facebook Contest comes with a several considerations, and you may want to read up on Facebook’s Contest Guidelines before you get started.

Advertise on Facebook
Advertising on Facebook may seem like an expensive idea, but it need not be so. Facebook offers advertising efforts for as little as a 50 USD, which you can increase according to your budget. In addition, you get to choose between CPM (cost per mile) or CPC (costs per click), whichever you think would be most appropriate for your social media marketing strategy.

Setting up  Facebook Ads for your business is not difficult. However, you do need to know the basics and have some level of comprehension as to how it all works. At Puzzle Media we do offer Facebook training and LinkedIn Training for those who know what they are doing, but want to take it to the next level.

Facebook has been credited for improving the online visibility and customer base of many businesses – don’t get left behind. All you need is a good understanding of using Facebook for business and a solid social media marketing strategy. If in doubt contact us today!