We now send and receive more emails than ever. People use mobile phones and tablets to check their emails, as well as the traditional PC, therefore, have the ability to check anywhere, anytime. Though social media has become a popular tool for marketing, we should not forget that email is just as viable.
The question is, how can you make yourself stand out when there are so many emails being sent? Think about your inbox, how many emails do you just delete or leave unread?
The key is the subject line. You can hire the best copy writer on the Gold Coast to write your copy BUT if you don’t have a strong subject line, the email may not even be opened.
The subject is your chance to capture attention; it is, after all, the first impression of the email. A good subject is the difference between the email being read, or being ignored or deleted. Here are five tips for creating great subjects that capture the attention of your audience.
- Avoid Spam
The first thing to do is to do, is make sure your email actually gets to the inbox, and not be considered spam. Spam filters will block anything they consider spam. SO, AVOID USING CAPITAL LETTERS AND LOTS OF EXCLAMATION MARKS!!!!!!!!!!!! Also, avoid using phrases like ‘Click Here’ ‘Life Time Opportunity’ and especially ‘Free’.
- Make It Short
Having a long subject line is an instant turn off, so try and make it short and sweet. Mailchimp recommends subject lines of a maximum 50 characters. Make your subject clear and concise, and people are more likely to read the actual email. In some cases, a one-word subject can be highly effective. It can be dramatic and eye catching. If in doubt either work with a copy writer to discuss what you want to achieve or write down some ideas of subjects and brain storm, until you find one that resonates with you.
- Make them Laugh
Humour can be a great way to get people to read your email. If done correctly it can make an email stand out from the crowd, especially if you target your emails and it is a joke not everyone would automatically comprehend. It’s a way of sharing and engaging with your audience.
- We Love Lists: 5 of the Craziest Lists
We like numbers, and we like lists. They are quick and easy to read, and provide good content. If you organise your content into the form of a list, then people are more likely to have a look. Anything that takes too much time to read will not be as popular for people’s short attention spans.
- Make it Personal
By using a personalised subject, you are more likely to appeal to that person. Don’t use their name; this technique has been done to death. Use information based on their age range, location, past purchases or job. Websites like Groupon or LivingSocial are experts at this.
It’s about making sure your email looks different from the rest and stands out from the crowd. There are a lot more techniques, or be original and find your own.