Email Marketing Etiquette – Do’s and Don’ts

Email Marketing Etiquette – Do’s and Don’ts

Email Marketing Etiquette – Do’s and Don’ts

The digital world has made everything super-fast and that includes Email Marketing. There is no denying that the way we communicate and build relationships with people today has been influenced by the world around us.

In this fast-paced world face to face communication has almost become unnecessary. People prefer to be connected virtually and communicate through text, emails, and SMS, etc. All of this saves time and gets work done faster, but over the years it has been noted that communication etiquette is slowly dying, as a result.

If you plan to market yourself online and use Email Marketing Campaigns to generate more sales and traffic for your website, you have the power to build a relationship with your customers/clients over time.  Every company that uses email marketing as part of a bigger marketing strategy should comply with standard email marketing etiquette.

Below are three essential tips that can help you with your Email Marketing Campaigns and help ensure subscribers engaging with each communication.

  1. Ask Permission from Your Potential Subscribers

Before adding website visitors to your email database, always ask for their permission to join your mailing list and find out how often they would like to hear from you. Having opt-ins will help you in the long run and ensure your email marketing campaign runs successfully. If you don’t have that option, people who are not interested in your message will eventually push your emails into their spam or junk folder.

  2.Communicate with Your Subscribers Using a Warm Tone

Always remember that your recipients are real people and not machines. It does not matter whether you are sending emails via marketing automation tools to boost your campaign or not, the content should directly speak to your subscriber. Each message must be relevant as well as valuable to your subscriber. Take the time to personalise content so that it does not sound like it is coming from a machine. Maintain a warm tone like you would during a face to face conversation with potential clients.

  3. Represent Your Business Using Your Brand

Email marketing campaigns can help your company establish a strong brand identity. Each communication is a direct representation of your organisation to hundreds and thousands of subscribers. Always make sure that your emails are aesthetically pleasing, error-free and linked to your website. That way subscribers can get a clear idea of who you are and what you do.

Puzzle Media is an Online Marketing Agency based on the Gold Coast, Australia. We specialize in helping business successfully market themselves using innovative marketing strategies. Our team of highly skilled marketing professionals have extensive experience in email marketing and are always ready to help clients increase their revenue and boost their leads.

Contact Puzzle Media today for an obligation free discussion regarding your email marketing needs.