What is Digital Advertising?
Digital Advertising is the process of advertising and delivering promotional messages to consumers through various methods and platforms online.It is also known as online advertising or web advertising and usually covers paid advertising strategies.
If you’re running a business in 2021, the likelihood is that as a savvy business owner or marketing manager, you have already created an online presence. Whether it’s a website and social media channels or some email marketing communications with your existing customers. All of these methods are recommended (and usually free if you are managing yourself).
Digital Advertising, on the other hand, is paid advertising going out directly to your target market. When carried out with the correct strategy, it’s a fast and effective way to build brand awareness, gain quality leads, and ultimately make sales and generate revenue for your business.
Why You Need Digital Advertising For Your Business?
On average, consumers are spending 6 hours and 45 minutes online DAILY.. (that’s a LOT of time!!). Digital Advertising can help you reach your audience where they are already spending time!
Traditional (non-digital) advertising such as radio, TV and magazine/press ads used to be known as the ‘spray and pray’ approach. It is difficult to monitor and measure these campaigns and targeting is generally to a broad demographic.
When we look at Digital Advertising, it is heavily data-driven. This has the benefits of not only allowing the campaign to target the audience that is more likely to convert, but also providing data driven analytics at each stage of the campaign.
Digital Advertising Services Puzzle Media Offers
Puzzle Media is a Digital Marketing agency offering Digital Advertising services. The main platforms we use in running Digital Advertising campaigns are:
Social Media (Facebook Ads, Instagram Ads, LinkedIn Ads)
Our team has managed over $1 million in advertising spend for our clients across Facebook ads and have consistently helped businesses achieve phenomenal results through HUGE return on investment.
Google and YouTube Advertising
Google Ads is a powerful Digital Advertising tool which also incorporates YouTube advertising, providing a range of options for campaigns. It can help connect your business to customers looking for a solution to their problem at each stage of the purchasing journey from consideration through to ready to buy.
We understand that each business has varied goals and budgets when it comes to Digital Advertising. That’s why we make sure to work with clients to create tailored advertising strategies that will work best for your business.