Category Archives: Social Media Marketing

The Role Of Social Media In A Customer’s Journey

The Role Of Social Media In A Customer’s Journey

It’s astonishing how Social Media has evolved and changed people’s lives over the past 15 years. What began as purely social platforms have now become an effective part of our business tool kit. It’s been proven that the role of Social Media is crucial at every stage of a customer’s journey. Most organisations are actively using Social Media as part of their Marketing Strategy, and there are many ways to use it effectively.  The Role Of Social Media In A Customer’s Journey Brand Awareness About 45% of the world population uses social media; that’s 3.5 billion users (20.5 million in Australia alone). You have a massive pool of people to […]

Movie Review: Netflix Social Dilemma

Movie Review: Netflix Social Dilemma

Photo Credit: Netflix Netflix recently launched a documentary-drama called Social Dilemma. It takes an in-depth look about how social media plays a massive role in allegedly manipulating and rewiring our brains to get our attention, buy products, and believe ideas about each other, ourselves and the world. The Dark Side Of Social Media Although there have been a few movies with quite a similar premise, Social Dilemma has the advantage of having on-screen interviews with pioneers in the industry. For years, they worked as top executives for some of the largest social platforms today. These are experts who, on the record, candidly and sometimes uncomfortably admitted that the “dark side” […]

Instagram Reels: Australia Welcomes A New Tiktok Competitor

Instagram Reels: Australia Welcomes A New Tiktok Competitor

As increasing global privacy concern continues to hound Tiktok, Instagram launches a new way to record and discover short clips on their platform. Enter Instagram Reels.  Facebook-owned Instagram very recently launched Reels in Australia after initially being tested in India in early July. By the end of June, India banned Tiktok, and the USA is gearing towards the same move.  There have been allegations that the Chinese video-sharing app is feeding users’ data to the Chinese government, although Byte Dance, its parent company, has vehemently denied it.  The release of Instagram Reels in Australia also comes as the user demand for short video content grows exponentially. According to Instagram, 45% […]

Free Social Media Management Tools

Free Social Media Management Tools

Social media is a vital part of any marketing campaign for your business. It’s an effective avenue to connect with your target audience and promote your brand. Optimising the results of social platforms is easier with social management tools. There are so many to choose from and the big bonus is, many of them have free versions! Here Are Some Excellent Free Social Media Management Tools  For Visual Content Creation Pixabay is a website for sharing photos, illustrations, vector graphics, videos and music. It offers over 1.8 million free creatives and all are available to use for free, even for commercial purposes– which means you can use them for adverts […]

How To Write Engaging Content On Social Media

How To Write Engaging Content On Social Media

Establishing a strong brand presence online has never been more important for a business.  One of the most effective ways to achieve this is by using social platforms. However, how do you get your customers hooked and not looking elsewhere? The answer is, writing relevant and engaging content on social media. Whether you’re posting company updates, providing information about your services or sharing a quote or a meme, follow a strategy that sparks your readers’ interest and excites them to take action. Keep These 6 Tips In Mind When Writing Engaging Content On Social Media Research Your Content Your content has to be relevant, current and factual. What does my […]

How To Set Up Facebook Tracking Correctly

How To Set Up Facebook Tracking Correctly

Facebook is STILL the world’s largest social media network, and its reach is still massive. It is for this reason that advertising on Facebook is a winner for many businesses! A crucial factor in your success as an advertiser is to know how to set up Facebook tracking correctly. It is all about measuring your return on investment (ROI) and helping you formulate and implement action items that will generate more revenue for your business from Facebook ads.  Why Should You Set Up Facebook Tracking? Accurately Measures Ad Results Its foremost goal is to measure your ROI. What conversions resulted from your ads, and what are the values? Whether they […]

How To Use Social Media For Not-For-Profit Organisations

How To Use Social Media For Not-For-Profit Organisations

Social media has made it possible for businesses to expose their brand to far higher numbers of potential customers than ever before. This is the same with not-for-profit (NFP) organisations. Social media for not-for-profit organisations can help increase awareness and maximise fundraising potential. Response to appeals is much faster today with the use of smartphones to make instant donations.

5 Ways To Use Social Media For Local Business

5 Ways To Use Social Media For Local Business

5 Ways To Use Social Media For Local Business With so many different platforms and ways of using Social Media for Local Business, it’s easy to get lost.  If you’re having a hard time using Social Media to attract traffic to your website and drive sales then take a read of this article. Social Media is a great way to reach more customers, build awareness of your local business and generate leads, all without making too big a dent in your advertising budget. All you need to do is harness the power of Social Media by learning how to use it for your local business. With so many options available, it can also […]

Social Media Agency – An International Perspective

Social Media Agency – An International Perspective

As part of our Social Media Agency series, we will be interviewing Social Media Agency owners from around the world to see how they began and what challenges their clients face. First off is Gemma Went, a Digital Strategist, Business Mentor and all round awesome lady from the UK. T: Do you want to start off by giving me a bit of a background on who Gemma Went is, a little about the business and how you came to be doing what you are? G: I’ve worked in the digital industry for around 16 years. I had my first business about a decade ago actually, which was a Digital Agency […]

Facebook Ads Management

Facebook Ads Management

Facebook Ads Management Facebook Ads Management involves a lot more than simply posting some content and boosting a few posts. As a business owner, if you’re looking to generate leads (and I know most of you do because I’ve worked with over 500 small business owners), then you NEED to be running Facebook Adverts. There are so many different ways of using Facebook Adverts in your business as follows: Drive website traffic Increase leads Grow database Obtain phone numbers for calls Engage with your existing database Retarget your website visitors So where to start when it comes to Facebook Ads Management? The first thing I would recommend, is speaking to […]