One of the biggest challenges for businesses is figuring out how to get their products or services in front of potential customers. Fortunately, existing marketing strategies such as Pay Per Click (PPC) ads and Search Engine Optimisation (SEO) have proven effective. However, the solution you choose comes down to which is most suitable for your business. Difference Between Pay Per Click Ads and SEO The success of any online business depends on the amount and quality of traffic it generates – this is an undisputed fact. However, what’s up for debate are two very powerful ways to generate traffic: PPC ads versus SEO. Though they both aim at generating more […]
Content Marketing is an important part of any business marketing strategy. It helps educate and engage your audience, potentially generate leads and drive traffic to your website. In addition, it can help increase your Google rankings. As a digital marketing agency, one of our goals is to support local businesses to reach the top page of Google when people are searching for their services. Here’s a look at some of the strategies we use to help achieve this. Ways To Use Content Marketing To Help Improve Google Rankings Create Valuable Content Content marketing is all about capturing your audience’s interest using content such as social media posts, videos, blogs, email […]
Google pulling its services from Australia is not far from possible. What does this mean for us? How will it affect businesses?
The difference between Black and White Hat SEO strategies are all about how you actually implement the SEO techniques. Marketers have thought of different strategies to follow, tweak and completely defy SEO rules. Using all these combined can achieve high search page rankings. As the common story plot goes, it’s always a battle between good and evil. Oddly enough, it’s similar in the digital marketing world, particularly with Search Engine Optimisation or SEO. Even the same shade stereotype is used- white, being “good” and black, “evil”. What is White Hat SEO? White SEO refers to the correct, ethical way to optimise a site which includes. Following search engine guidelines The […]
Having Local SEO for Small Business is crucial if you want to attract more clients and customers. We’ve said it before, and we’ll say it again…if your customers aren’t finding you, they are finding your competition. Let’s get into some numbers… 46% of all searches on Google are local (that’s the bit with the maps).
If you’re running a business, chances are you already have a website. Your website is the gateway for customers to find out more about the products and services you offer. The sometimes tricky part is that potential customers need to be able to find your website. A common way for them to do this is to use a search engine (e.g. Google). To attract customers, it is important that you are at the top of their search page. The higher your business is placed on the search page, the more likely that the users will click it. Search Engine Optimisation or SEO makes this possible. It is a method used to […]
Quick Ways of Writing SEO Content Writing SEO content is no big deal but producing quality SEO Content can be a bit tricky. When you are creating SEO Content, then it is important to need to know how to create high-quality content for your blogs. Well written content has much more weight, engages more people and gets better results. Improving your content writing skills is not as hard as some might think. With few quick tricks and tips, you will be able to thrive in no time. We have chosen a few smart ways of content writing. Here they are: Read more: To keep your SEO Content filled with novel […]
How To Generate Leads With SEO For some, how to generate leads with SEO might seem like a real big deal and quite hard to implement. If you are planning to market yourself online, you cannot do it successfully without implementing SEO. Search Engine Optimisation ensures the visibility of your website on the search engine pages such as Google. The term SEO not only covers search engines but is also used to describe all the tools and techniques that help a business or a brand to achieves web presence on digital media. These methods can range from link-building to Social Media Marketing, to SEO optimised content. Whether you are building a personal […]