Category Archives: Sales

Sales calls – Don’t avoid them

Sales calls – Don’t avoid them

If you are not making ‘sales calls’ as part of your Marketing Strategy then you are missing out on potential opportunities. Most businesses utilise sales calls as an active means of acquiring new customers and reconnecting with lapsed clients. Although this marketing method presents several benefits, it is also one of the most avoided for a number of reasons. Why We Avoid Them As a Marketing Consultant, when you I ask most business owners on the Gold Coast, why they are not making sales calls as part of their strategy, the first answer is usually, “I hate making calls” and the second excuse reason is “I have no time.” However everyone knows […]

Building Customer Relationships through Social Media

Building Customer Relationships through Social Media

What started out as ‘online socialising’ for some people, Social Media is a powerful source of content and one of the most powerful business tools ever created. Savvy business owners across the globe from the States to the Gold Coast, have seen the potential of using Social Media strategically in driving their businesses forward. They have turned to these platforms for advertising, promotions and most important of all, connecting with customers. Customers are the life-blood of any business – without them it will be impossible for any business to succeed. If you want your business to thrive, you have to learn how to take care of your customers, and thanks to social […]