Category Archives: marketing

How Paid LinkedIn Advertising Works When Selling B2B

How Paid LinkedIn Advertising Works When Selling B2B

LinkedIn is without a doubt the world’s largest social media site for professionals, BUT did you know LinkedIn also houses a strong and effective advertising platform? You can use LinkedIn as part of your marketing strategy to promote your business, build your brand and showcase your services directly to the business market. Let’s look at LinkedIn Advertising and see if it is worth testing for your business. Is LinkedIn Advertising Worth Testing? Before you decide to use LinkedIn Advertising, you need to ascertain whether this is where your ideal audience is hanging out. Who is your target audience? Are they on LinkedIn? Initially, LinkedIn was referred to as the “business […]

How To Tell If Your Social Media Strategy Is Working

How To Tell If Your Social Media Strategy Is Working

Are you using social media to promote your business? If so, it’s important to ensure that your efforts are paying off. In this blog, we’ll share some key social media metrics that you can monitor to assess whether your social media is working. By tracking this data, you can adjust your strategy to get the most out of your social media marketing. Where To Find Social Media Metrics Every social media platform has different analytics and reporting interfaces. The names of the metrics may vary per channel, but we will talk about the core key performance indicators (KPIs) that are generalised across social media. For Facebook, Instagram and LinkedIn, the […]

Social Media Marketing Trends For 2022 (Part 2)

Social Media Marketing Trends For 2022 (Part 2)

Yes, ok we know! We THOUGHT we had predicted some of the new social media trends for 2022… but wait there’s more! Social Media Marketing will never stop evolving and we will never stop sharing with you all. Some of these new developments can become huge opportunities for businesses to reach more audiences and grow. Here is part 2 of our recently published blog, Top 5 Social Media Marketing Trends for 2022.  Social Media Trends: There’s More to Watch Out For LinkedIn will Take Influencer Marketing Seriously In our previous blog, we’ve mentioned that more brands will take Influencer Marketing and working with Content Creators into consideration. While it’s apparent […]

4 Common Reasons Your Facebook Ads Are Not Converting

4  Common Reasons Your Facebook Ads Are Not Converting

There’s no question that Facebook Ads can be an effective marketing tool, but all too often, businesses find their ads not generating a positive conversion rate. So what’s going wrong? In this blog, we will look at some of the common reasons Facebook Ads are not converting and offer tips on how to fix them.  4 Common Reasons Your Facebook Ads Are Not Converting Audience Targeting Issues With 2.9 billion monthly active users worldwide, you’d think this is an advantage when running ads. The more people who see your ads, the better chances you can convert. Although this statement may be partially true, running ads should involve a strategy. It’s […]

5 Ways To Increase Organic Traffic To Your Website

5 Ways To Increase Organic Traffic To Your Website

What’s the number one thing that every business wants? – More customers, of course. But what comes after customers on a company’s wish list? – More people visiting their website! This blog will give you five ways to increase organic traffic to your site, which means getting more site visitors without running paid ads.  5 Ways to Increase Organic Traffic to your Site Optimise for your Audience, not only for Search Engines Search engines determine the sites’ ranking on the search engine results page (SERP). Because of this, many businesses often optimise their site to satisfy the search engines technical ranking criteria. However, Google, Bing, Yahoo and other search platforms […]

Top 5 Social Media Marketing Trends For 2022

Top 5 Social Media Marketing Trends For 2022

The future of Social Media Marketing looks exciting! With 2022 fast approaching, it’s crucial to stay on top of the latest social media marketing trends and updates, so you can connect with your audience in a way that works. Here are the Top 5 Social Media Marketing Trends To Watch Out For In 2022 Short Videos will dominate the social media stage. It doesn’t seem that long ago that platforms showing short video content weren’t considered viable marketing channels. In 2021 TikTok has grown further in popularity in the social media space growing from 689 million users in January 2021 and hitting the 1 billion user mark in September 2021! Go TikTok! Other platforms are staying […]

Social Media For Business Red Flags Debunked

Social Media For Business Red Flags Debunked

When it comes to using Social Media for Business, it’s important to be across the latest trends. Over the last couple of weeks, the red flag emoji has been flooding social media. Although it’s uncertain who spearheaded the trend, it seemed to start with social media users sharing things they felt were a bit of a “red flag” warning and then adding a number of red flags emojis right after it. So, the meme started out pretty literal. It has covered dating, race, relationships, food, business and everything in between, and it wasn’t long until celebrities began posting one liner with the triangular red flags. We also posted about using […]

Facebook Ads Formula: How to Use it and Get Results

Facebook Ads Formula: How to Use it and Get Results

Business owners and marketers are all too familiar with the constant struggle of connecting and engaging with their target audience. This is particularly true for social media channels like Facebook, where there’s an abundance of content vying for people’s attention.  With over two billion users on Facebook alone, it is necessary to have a strategy to get your message to the right person at the right time. Facebook Ads is a powerful tool that can help to achieve this. In this article, we’ll let you in on the secrets for high performing Facebook Ads. Facebook Ads Formula: 3 Phases To Go Through When it comes to setting up Facebook Ads, […]

Why Is Education A Key Part Of Marketing?

Why Is Education A Key Part Of Marketing?

When you are marketing your business, there are many aspects of the customer journey to consider. One of these is adding value and educating your audience. We cannot emphasise enough why education is a key part of marketing. Educating customers is a key success driver to a marketing campaign and, ultimately, the business. When people feel inspired, educated and informed, they have the power to make decisions about purchasing. It’s imperative to include education as a critical component in your marketing campaigns. How education forms a key part of marketing in the sales process A customer sales journey has four stages – Awareness, Interest, Conversion and Action. To guide a customer […]

How To Convey Your Brand Narrative In Content Marketing

How To Convey Your Brand Narrative In Content Marketing

“Content marketing is the use of content to attract and retain customers. Businesses can use it, non-profits, governments, colleges or universities.” – Forbes. In this blog post, we discuss how to convey your brand narrative throughout your content marketing strategy. We’ll also go into detail on how you can maximize your SEO potential with these strategies. Content marketing is an essential strategy in many brands’ repertoire and something that cannot be ignored. To remain competitive in your niche, your brand narrative should resonate with potential customers. The digital space can feel cluttered and narrative in an engaging way: Creating content around company objectives can be overly saturated, making it difficult […]