Category Archives: marketing

The Role Of Social Media In A Customer’s Journey

The Role Of Social Media In A Customer’s Journey

It’s astonishing how Social Media has evolved and changed people’s lives over the past 15 years. What began as purely social platforms have now become an effective part of our business tool kit. It’s been proven that the role of Social Media is crucial at every stage of a customer’s journey. Most organisations are actively using Social Media as part of their Marketing Strategy, and there are many ways to use it effectively.  The Role Of Social Media In A Customer’s Journey Brand Awareness About 45% of the world population uses social media; that’s 3.5 billion users (20.5 million in Australia alone). You have a massive pool of people to […]

How To Write Newsletters That Your Audience Would Love Reading

How To Write Newsletters That Your Audience Would Love Reading

Email Marketing is one of the most cost effective marketing methods for reaching your customers and encouraging repeat business. The challenge for many business owners is how to write newsletters that connect to their audience. Here at Puzzle Media, we offer copywriting services that include creating brilliant newsletters tailored to help businesses reach your audience. A well-written newsletter helps you build credibility with your audience and can help position your business as the authority in your industry. It can generate new conversations and can help build lasting loyalty with your existing audience. How To Write Newsletters That Capture Your Audience Newsletters that appeal to your audience are the ones that […]

Impact of iOS 14 On Facebook Ads: What It Means For Your Business

Impact of iOS 14 On Facebook Ads: What It Means For Your Business

In relation to Apple’s iOS 14 requirements, Facebook recently announced changes on its platform that will begin in February 2021. What does this mean for your business? What is the impact of iOS14 on Facebook Ads?  Apple’s iOS 14 was rolled out at the end of September last year. Perhaps the most notable change was introducing a new feature intended to give users more control over third-party data collection. Before this update, users needed to proactively go to Facebook’s settings to turn off data collection —something that not many know how to do; many are not even aware that this is an existing option. With iOS 14, users will receive […]

Digital Marketing Trends for 2021 To Be Aware Of

Digital Marketing Trends for 2021 To Be Aware Of

Is your business ready for 2021? After 2020 what else could possibly happen, right?! At Puzzle Media, we like to keep ahead of the ‘curve’ balls.  So to be one step forward, take a read of these three digital marketing trends we predict for 2021.  Top 3 Digital Marketing Trends for 2021  Digital Is Here To Stay Virtual events and the restructure of traditional operational methods to online platforms became more prevalent in 2020, mostly out of necessity. However, seeing its positive impact on ROI, businesses will likely keep the status quo.  Even if the COVID-19 vaccine has started to make its rounds, health and safety issues will still be […]

Movie Review: Netflix Social Dilemma

Movie Review: Netflix Social Dilemma

Photo Credit: Netflix Netflix recently launched a documentary-drama called Social Dilemma. It takes an in-depth look about how social media plays a massive role in allegedly manipulating and rewiring our brains to get our attention, buy products, and believe ideas about each other, ourselves and the world. The Dark Side Of Social Media Although there have been a few movies with quite a similar premise, Social Dilemma has the advantage of having on-screen interviews with pioneers in the industry. For years, they worked as top executives for some of the largest social platforms today. These are experts who, on the record, candidly and sometimes uncomfortably admitted that the “dark side” […]

Secrets To Making Creative Facebook and Instagram Ads That Convert

Secrets To Making Creative Facebook and Instagram Ads That Convert

How do you create Facebook and Instagram Ads That Convert? It’s the question we’re covering in today’s blog. It’s easy to get caught up with the finer details of running an advertising campaign. However, one element that must absolutely be on point is the process of making creative Facebook and Instagram Ads that actually covert. Being creative goes beyond aesthetics. It’s building a strategy that CAPTIVATES, ENGAGES and CONVERTS! Here Are Best Practices In Making Creative Facebook and Instragam Ads That Convert Captivate The first thing that your audience sees is the imagery, so attract them with visuals that inspire and resonate with them. Tips: Use eye-catching images or quick […]

4 Mistakes To Avoid Before Engaging A Digital Marketing Agency

4 Mistakes To Avoid Before Engaging A Digital Marketing Agency

Optimised digital marketing is crucial for any business’s success in today’s technology-driven market. Since most aspects of the process involve marketing expertise, many companies opt to engage the services of a digital marketing agency. It’s an investment that can have a high ROI (return on investment) when you choose the right agency to take on your digital marketing. Before you sign up with a new digital marketing agency, it’s best to do some research and avoid making these common mistakes. 4 Mistakes To Avoid Before Engaging A Digital Marketing Agency Having No Clear Marketing Goal Before you even start looking around, have a clear vision of what you want to […]

Five Challenges About Facebook Ads Management

Five Challenges About Facebook Ads Management

Facebook advertising seems quite simple. All you need to do is write the copy, choose the image and run the ad. The social media giant also rolled out system improvements to make Facebook ads management easier to navigate. So, as a business, it’s tempting to take on your Facebook ad campaign on your own. However, Facebook ads management requires a level of marketing expertise to create strategies to achieve your goals. On the road to Facebook ad success, there are challenges that you may encounter — the best approach is knowing what they are and how to minimise the risk of losing money and wasting time due to an ineffective […]

How To Create Marketing Videos In 3 Easy Steps

How To Create Marketing Videos In 3 Easy Steps

If you want to promote your business, we recommend creating marketing videos that engage and attract your target audience. Here’s how to create marketing videos, and you can do it easily with steps 1…2…3.   Why Create Marketing Videos, Is It Worth It? Let’s look at the numbers according to Wyzowl’s Video Marketing Statistics 2020 report.  What business owners say about video content: 87% say it has increased traffic to their website 80% say it has directly helped increase sales 89% say it gives them a good ROI What audiences say about video content 96% have watched an explainer video to learn more about a product or service 84% purchased because of […]

How To Use Live Video Marketing For Your Business

How To Use Live Video Marketing For Your Business

Live video marketing has become a refreshing and innovative change in the way brands interact with their target audiences. Its raw, imperfect and real-time nature gives a glimpse of the true identity of your business. It’s an opportunity to build trust and to persuade viewers to consider what you offer. Whether you’re providing company updates or promoting a product or service, live video marketing is giving your audience an open invitation to know more about your brand. Ways To Use Live Video Marketing For Your Business Behind The Scenes In a recent survey conducted by Livestream and New York Magazine, they found that 87% of audiences prefer to watch video […]