Category Archives: marketing

5 Ways To Increase Organic Traffic To Your Website

5 Ways To Increase Organic Traffic To Your Website

What’s the number one thing that every business wants? – More customers, of course. But what comes after customers on a company’s wish list? – More people visiting their website! This blog will give you five ways to increase organic traffic to your site, which means getting more site visitors without running paid ads.  5 Ways to Increase Organic Traffic to your Site Optimise for your Audience, not only for Search Engines Search engines determine the sites’ ranking on the search engine results page (SERP). Because of this, many businesses often optimise their site to satisfy the search engines technical ranking criteria. However, Google, Bing, Yahoo and other search platforms […]

Top 5 Social Media Marketing Trends For 2022

Top 5 Social Media Marketing Trends For 2022

The future of Social Media Marketing looks exciting! With 2022 fast approaching, it’s crucial to stay on top of the latest social media marketing trends and updates, so you can connect with your audience in a way that works. Here are the Top 5 Social Media Marketing Trends To Watch Out For In 2022 Short Videos will dominate the social media stage. It doesn’t seem that long ago that platforms showing short video content weren’t considered viable marketing channels. In 2021 TikTok has grown further in popularity in the social media space growing from 689 million users in January 2021 and hitting the 1 billion user mark in September 2021! Go TikTok! Other platforms are staying […]

Social Media For Business Red Flags Debunked

Social Media For Business Red Flags Debunked

When it comes to using Social Media for Business, it’s important to be across the latest trends. Over the last couple of weeks, the red flag emoji has been flooding social media. Although it’s uncertain who spearheaded the trend, it seemed to start with social media users sharing things they felt were a bit of a “red flag” warning and then adding a number of red flags emojis right after it. So, the meme started out pretty literal. It has covered dating, race, relationships, food, business and everything in between, and it wasn’t long until celebrities began posting one liner with the triangular red flags. We also posted about using […]

Facebook Ads Formula: How to Use it and Get Results

Facebook Ads Formula: How to Use it and Get Results

Business owners and marketers are all too familiar with the constant struggle of connecting and engaging with their target audience. This is particularly true for social media channels like Facebook, where there’s an abundance of content vying for people’s attention.  With over two billion users on Facebook alone, it is necessary to have a strategy to get your message to the right person at the right time. Facebook Ads is a powerful tool that can help to achieve this. In this article, we’ll let you in on the secrets for high performing Facebook Ads. Facebook Ads Formula: 3 Phases To Go Through When it comes to setting up Facebook Ads, […]

Why Is Education A Key Part Of Marketing?

Why Is Education A Key Part Of Marketing?

When you are marketing your business, there are many aspects of the customer journey to consider. One of these is adding value and educating your audience. We cannot emphasise enough why education is a key part of marketing. Educating customers is a key success driver to a marketing campaign and, ultimately, the business. When people feel inspired, educated and informed, they have the power to make decisions about purchasing. It’s imperative to include education as a critical component in your marketing campaigns. How education forms a key part of marketing in the sales process A customer sales journey has four stages – Awareness, Interest, Conversion and Action. To guide a customer […]

How To Convey Your Brand Narrative In Content Marketing

How To Convey Your Brand Narrative In Content Marketing

“Content marketing is the use of content to attract and retain customers. Businesses can use it, non-profits, governments, colleges or universities.” – Forbes. In this blog post, we discuss how to convey your brand narrative throughout your content marketing strategy. We’ll also go into detail on how you can maximize your SEO potential with these strategies. Content marketing is an essential strategy in many brands’ repertoire and something that cannot be ignored. To remain competitive in your niche, your brand narrative should resonate with potential customers. The digital space can feel cluttered and narrative in an engaging way: Creating content around company objectives can be overly saturated, making it difficult […]

Reasons To Use Instagram Stories For Business

Reasons To Use Instagram Stories For Business

You know it, and we know it, but today we’re emphasising the point; using Instagram Stories for business can help your marketing and sales. Let’s look at the numbers: 500 million Instagram accounts use Instagram Stories per day – a massive pool of users you can market your business to. 1/3 of the most viewed Instagram Stories are from business accounts, and one in five receive a direct message from viewers. 62% of users say they become more interested in a brand after seeing it on InstaStories Since its launch in 2016, Instagram Stories have become a part of many businesses’ digital marketing strategy. Those using stories successfully continue doing so, as their stories generate […]

The Role Of Social Media In A Customer’s Journey

The Role Of Social Media In A Customer’s Journey

It’s astonishing how Social Media has evolved and changed people’s lives over the past 15 years. What began as purely social platforms have now become an effective part of our business tool kit. It’s been proven that the role of Social Media is crucial at every stage of a customer’s journey. Most organisations are actively using Social Media as part of their Marketing Strategy, and there are many ways to use it effectively.  The Role Of Social Media In A Customer’s Journey Brand Awareness About 45% of the world population uses social media; that’s 3.5 billion users (20.5 million in Australia alone). You have a massive pool of people to […]

How To Write Newsletters That Your Audience Would Love Reading

How To Write Newsletters That Your Audience Would Love Reading

Email Marketing is one of the most cost effective marketing methods for reaching your customers and encouraging repeat business. The challenge for many business owners is how to write newsletters that connect to their audience. Here at Puzzle Media, we offer copywriting services that include creating brilliant newsletters tailored to help businesses reach your audience. A well-written newsletter helps you build credibility with your audience and can help position your business as the authority in your industry. It can generate new conversations and can help build lasting loyalty with your existing audience. How To Write Newsletters That Capture Your Audience Newsletters that appeal to your audience are the ones that […]

Impact of iOS 14 On Facebook Ads: What It Means For Your Business

Impact of iOS 14 On Facebook Ads: What It Means For Your Business

In relation to Apple’s iOS 14 requirements, Facebook recently announced changes on its platform that will begin in February 2021. What does this mean for your business? What is the impact of iOS14 on Facebook Ads?  Apple’s iOS 14 was rolled out at the end of September last year. Perhaps the most notable change was introducing a new feature intended to give users more control over third-party data collection. Before this update, users needed to proactively go to Facebook’s settings to turn off data collection —something that not many know how to do; many are not even aware that this is an existing option. With iOS 14, users will receive […]