Category Archives: marketing

Facebook Ads Formula: How to Use it and Get Results

Facebook Ads Formula: How to Use it and Get Results

Business owners and marketers are all too familiar with the constant struggle of connecting and engaging with their target audience. This is particularly true for social media channels like Facebook, where there’s an abundance of content vying for people’s attention.  With over two billion users on Facebook alone, it is necessary to have a strategy to get your message to the right person at the right time. Facebook Ads is a powerful tool that can help to achieve this. In this article, we’ll let you in on the secrets for high performing Facebook Ads. Facebook Ads Formula: 3 Phases To Go Through When it comes to setting up Facebook Ads, […]

Why Is Education A Key Part Of Marketing?

Why Is Education A Key Part Of Marketing?

When you are marketing your business, there are many aspects of the customer journey to consider. One of these is adding value and educating your audience. We cannot emphasise enough why education is a key part of marketing. Educating customers is a key success driver to a marketing campaign and, ultimately, the business. When people feel inspired, educated and informed, they have the power to make decisions about purchasing. It’s imperative to include education as a critical component in your marketing campaigns. How education forms a key part of marketing in the sales process A customer sales journey has four stages – Awareness, Interest, Conversion and Action. To guide a customer […]

How To Convey Your Brand Narrative In Content Marketing

How To Convey Your Brand Narrative In Content Marketing

“Content marketing is the use of content to attract and retain customers. Businesses can use it, non-profits, governments, colleges or universities.” – Forbes. In this blog post, we discuss how to convey your brand narrative throughout your content marketing strategy. We’ll also go into detail on how you can maximize your SEO potential with these strategies. Content marketing is an essential strategy in many brands’ repertoire and something that cannot be ignored. To remain competitive in your niche, your brand narrative should resonate with potential customers. The digital space can feel cluttered and narrative in an engaging way: Creating content around company objectives can be overly saturated, making it difficult […]

Reasons To Use Instagram Stories For Business

Reasons To Use Instagram Stories For Business

You know it, and we know it, but today we’re emphasising the point; using Instagram Stories for business can help your marketing and sales. Let’s look at the numbers: 500 million Instagram accounts use Instagram Stories per day – a massive pool of users you can market your business to. 1/3 of the most viewed Instagram Stories are from business accounts, and one in five receive a direct message from viewers. 62% of users say they become more interested in a brand after seeing it on InstaStories Since its launch in 2016, Instagram Stories have become a part of many businesses’ digital marketing strategy. Those using stories successfully continue doing so, as their stories generate […]

The Role Of Social Media In A Customer’s Journey

The Role Of Social Media In A Customer’s Journey

It’s astonishing how Social Media has evolved and changed people’s lives over the past 15 years. What began as purely social platforms have now become an effective part of our business tool kit. It’s been proven that the role of Social Media is crucial at every stage of a customer’s journey. Most organisations are actively using Social Media as part of their Marketing Strategy, and there are many ways to use it effectively.  The Role Of Social Media In A Customer’s Journey Brand Awareness About 45% of the world population uses social media; that’s 3.5 billion users (20.5 million in Australia alone). You have a massive pool of people to […]

How To Write Newsletters That Your Audience Would Love Reading

How To Write Newsletters That Your Audience Would Love Reading

Email Marketing is one of the most cost effective marketing methods for reaching your customers and encouraging repeat business. The challenge for many business owners is how to write newsletters that connect to their audience. Here at Puzzle Media, we offer copywriting services that include creating brilliant newsletters tailored to help businesses reach your audience. A well-written newsletter helps you build credibility with your audience and can help position your business as the authority in your industry. It can generate new conversations and can help build lasting loyalty with your existing audience. How To Write Newsletters That Capture Your Audience Newsletters that appeal to your audience are the ones that […]

Impact of iOS 14 On Facebook Ads: What It Means For Your Business

Impact of iOS 14 On Facebook Ads: What It Means For Your Business

In relation to Apple’s iOS 14 requirements, Facebook recently announced changes on its platform that will begin in February 2021. What does this mean for your business? What is the impact of iOS14 on Facebook Ads?  Apple’s iOS 14 was rolled out at the end of September last year. Perhaps the most notable change was introducing a new feature intended to give users more control over third-party data collection. Before this update, users needed to proactively go to Facebook’s settings to turn off data collection —something that not many know how to do; many are not even aware that this is an existing option. With iOS 14, users will receive […]

Digital Marketing Trends for 2021 To Be Aware Of

Digital Marketing Trends for 2021 To Be Aware Of

Is your business ready for 2021? After 2020 what else could possibly happen, right?! At Puzzle Media, we like to keep ahead of the ‘curve’ balls.  So to be one step forward, take a read of these three digital marketing trends we predict for 2021.  Top 3 Digital Marketing Trends for 2021  Digital Is Here To Stay Virtual events and the restructure of traditional operational methods to online platforms became more prevalent in 2020, mostly out of necessity. However, seeing its positive impact on ROI, businesses will likely keep the status quo.  Even if the COVID-19 vaccine has started to make its rounds, health and safety issues will still be […]

Movie Review: Netflix Social Dilemma

Movie Review: Netflix Social Dilemma

Photo Credit: Netflix Netflix recently launched a documentary-drama called Social Dilemma. It takes an in-depth look about how social media plays a massive role in allegedly manipulating and rewiring our brains to get our attention, buy products, and believe ideas about each other, ourselves and the world. The Dark Side Of Social Media Although there have been a few movies with quite a similar premise, Social Dilemma has the advantage of having on-screen interviews with pioneers in the industry. For years, they worked as top executives for some of the largest social platforms today. These are experts who, on the record, candidly and sometimes uncomfortably admitted that the “dark side” […]

Secrets To Making Creative Facebook and Instagram Ads That Convert

Secrets To Making Creative Facebook and Instagram Ads That Convert

How do you create Facebook and Instagram Ads That Convert? It’s the question we’re covering in today’s blog. It’s easy to get caught up with the finer details of running an advertising campaign. However, one element that must absolutely be on point is the process of making creative Facebook and Instagram Ads that actually covert. Being creative goes beyond aesthetics. It’s building a strategy that CAPTIVATES, ENGAGES and CONVERTS! Here Are Best Practices In Making Creative Facebook and Instragam Ads That Convert Captivate The first thing that your audience sees is the imagery, so attract them with visuals that inspire and resonate with them. Tips: Use eye-catching images or quick […]