Category Archives: Marketing Strategy

Instagram Reels: Australia Welcomes A New Tiktok Competitor

Instagram Reels: Australia Welcomes A New Tiktok Competitor

As increasing global privacy concern continues to hound Tiktok, Instagram launches a new way to record and discover short clips on their platform. Enter Instagram Reels.  Facebook-owned Instagram very recently launched Reels in Australia after initially being tested in India in early July. By the end of June, India banned Tiktok, and the USA is gearing towards the same move.  There have been allegations that the Chinese video-sharing app is feeding users’ data to the Chinese government, although Byte Dance, its parent company, has vehemently denied it.  The release of Instagram Reels in Australia also comes as the user demand for short video content grows exponentially. According to Instagram, 45% […]

Optimise Your Ad Campaign With Facebook Ads and Google Ads Remarketing

Optimise Your Ad Campaign With Facebook Ads and Google Ads Remarketing

Have you ever visited a website and then seen ads for the brand in your Facebook feed or another website? Yes, the Internet can follow you around thanks to tools like Facebook Ads retargeting and Google Ads remarketing!  How does it work? When a person visits a website, their browser automatically saves the data as cookies. Advertisers use the information to strategically show visitors ads on different platforms (e.g. Facebook, YouTube, news websites, etc.), which continuously reminds the visitor about the brand. Difference Between Facebook Ads Retargeting and Google Ads Remarketing Targeting Facebook Ads Retargeting lets you target people based on their engagements with your business. These additional targeting or […]

How To Get More 5-Star Reviews For Your Business

How To Get More 5-Star Reviews For Your Business

Back in the day, we relied on the recommendations of friends and family before using a service of purchasing a product. Today, we live in a culture that’s run on online reviews. 90% of customers say that online reviews influence their purchasing decision. This means every business needs to focus on maximising the number of 5-star reviews for their business. Benefits of More 5-Star Reviews Builds Customer Trust – Positive reviews are a testament from customers that your product or service is good, and receiving 5-star reviews signals to potential customers that your business is trustworthy. Improves Your Search Ranking – If you want to increase your search ranking organically, […]

What Is Google My Business?

What Is Google My Business?

What is Google My Business? In our latest blog, we aim to clarify exactly what Google My Business is and why your business could benefit from this FREE tool. Remember when we used those thick yellow paged books to find information on the services we needed? Today, thanks to technology, we have Google My Business which replaces that (kind of!). Owned by the world’s top search engine, Google, Google My Business (hereafter referred to as GMB) is the top local business listing platform online. In brief, it’s the section that comes up with a mini-map and locations when you search for a service, like this….   When people search on Google for […]

How To Launch Your Sales Funnel In 3 Easy Steps

How To Launch Your Sales Funnel In 3 Easy Steps

Continuing with our sales funnel blog series, let’s talk about how to launch your sales funnel. A Sales Funnel is a step by step process that allows you to take a potential customer closer to your offer by guiding them through a set of marketing techniques. This stage of the funnel is the middle leading up to the end part where they decide to buy. Here’s How to Launch your Sales Funnel in 3 Easy Steps 1. Create An Enticing Landing Page After capturing the attention of a potential customer, send them to your landing page. It appears after clicking on an ad, a marketing promotion or a search result. Ideally, […]

What Is A Sales Funnel And Why You Need One

What Is A Sales Funnel And Why You Need One

If you run your own business, you know that making sales is challenging. Having a regular stream of revenue from consistent sales is even harder. Successful companies have this all figured out. The key to making sales consistent is a sales funnel. What is a Sales Funnel? One of the most common questions that we receive from our clients is, “What’s the most effective marketing technique to get more customers?”. Rather than looking at one technique, you have to look at how your marketing and sales efforts work together to generate leads that turn into paying customers. Having a sales funnel can help you achieve this. A sales funnel is […]

What are Black and White Hat SEO Strategies?

What are Black and White Hat SEO Strategies?

The difference between Black and White Hat SEO strategies are all about how you actually implement the SEO techniques. Marketers have thought of different strategies to follow, tweak and completely defy SEO rules. Using all these combined can achieve high search page rankings. As the common story plot goes, it’s always a battle between good and evil. Oddly enough, it’s similar in the digital marketing world, particularly with Search Engine Optimisation or SEO. Even the same shade stereotype is used- white, being “good” and black, “evil”. What is White Hat SEO? White SEO refers to the correct, ethical way to optimise a site which includes. Following search engine guidelines The […]