Category Archives: Email Marketing

How To Write Newsletters That Your Audience Would Love Reading

How To Write Newsletters That Your Audience Would Love Reading

Email Marketing is one of the most cost effective marketing methods for reaching your customers and encouraging repeat business. The challenge for many business owners is how to write newsletters that connect to their audience. Here at Puzzle Media, we offer copywriting services that include creating brilliant newsletters tailored to help businesses reach your audience. A well-written newsletter helps you build credibility with your audience and can help position your business as the authority in your industry. It can generate new conversations and can help build lasting loyalty with your existing audience. How To Write Newsletters That Capture Your Audience Newsletters that appeal to your audience are the ones that […]

Email Marketing Tools

Email Marketing Tools

“You’ve Got Mail.” Remember hearing the familiar voice and the feeling of excitement checking your inbox for new mail? These days, email has taken a backseat to tweets, posts and status updates when it comes to today’s virtual communication. In marketing, social media may have taken over but don’t be fooled, email when used right, is still an effective way to communicate with clients and introduce your brand to the market. In fact, many still prefer email as it gives a sense of privacy and clarity amidst all the noise and information-overload in social media. Having a solid email list is an asset to your business. Nurture your prospective and […]

Email Marketing Etiquette – Do’s and Don’ts

Email Marketing Etiquette – Do’s and Don’ts

Email Marketing Etiquette – Do’s and Don’ts The digital world has made everything super-fast and that includes Email Marketing. There is no denying that the way we communicate and build relationships with people today has been influenced by the world around us. In this fast-paced world face to face communication has almost become unnecessary. People prefer to be connected virtually and communicate through text, emails, and SMS, etc. All of this saves time and gets work done faster, but over the years it has been noted that communication etiquette is slowly dying, as a result. If you plan to market yourself online and use Email Marketing Campaigns to generate more […]

Email subject lines that work and why.

Email subject lines that work and why.

Email subject lines play a very important role in getting your emails opened. Really, they are responsible for catching your audience’s attention, piquing their interest, and making them click to open your email. If your subject line fails, your efforts will be assigned to the unopened and deleted pile, regardless of how much value your email content delivers. There are a few ways that you can work on crafting email subject lines that get those emails opened every time. Be the girl next door Location-specific subject lines do two great things. Firstly, mentioning an area that your audience knows established immediate familiarity – ‘Hey, I know where that is!’. Secondly, […]

What Do People Want to Read in Your Newsletters?

What Do People Want to Read in Your Newsletters?

Email marketing and sending out periodic newsletters are still two of the best ways to capture, engage and keep your audience and followers which is why at Puzzle Media, we provide Newsletter Services to help businesses reach their audience. A well-written newsletter can help you promote your business and your brand and build authority in your industry. This engagement can help improve customer loyalty and your business as a whole. For you to enjoy these benefits though, you’ll need to learn how to write effective newsletters – I mean the ones that gets opened, read, and acted on. There are so many approaches to newsletter writing, but do you want to […]

How To Write Emails That Attract Attention

How To Write Emails That Attract Attention

How many emails do you receive each day? I know my inbox is crying out to be cleaned up! For many of us, our inbox is something we check as regularly as Social Media, if not more. However there is a difference in checking your inbox and actually opening what’s in there. Millions of emails are left unopened and ignored around the world. This phenomenon is due to two main factors: 1.Too many emails so we only read the ‘urgent’ ones. 2. Poorly written subject lines and email content that doesn’t engage us If you are using Email Marketing and are struggling to get the results you want, then here […]

Email subjects that capture attention

Email subjects that capture attention

We now send and receive more emails than ever. People use mobile phones and tablets to check their emails, as well as the traditional PC, therefore, have the ability to check anywhere, anytime. Though social media has become a popular tool for marketing, we should not forget that email is just as viable. The question is, how can you make yourself stand out when there are so many emails being sent? Think about your inbox, how many emails do you just delete or leave unread? The key is the subject line. You can hire the best copy writer on the Gold Coast to write your copy BUT if you don’t […]