Category Archives: Business Tools

10 Lead Generators For Your Business

10 Lead Generators For Your Business

I am addicted to instagram. Seriously of all the social media channels, Instagram is my favourite for personal use as it has all my favourite F’s  – FOOD, FASHION and FITNESS! It also provides me with great motivation and inspiration for both work and my family life. Last year I shared a post which received a lot of likes, shares and comments from small business owners. I have shared it across my other Social Media channels and wanted to let you guys in on the action and break down these Lead Generators points into bite sized chunks. Everyone still with me? 10 Ways to Generate More Leads for your Small […]

Why Your Business Needs a Marketing Plan

Why Your Business Needs a Marketing Plan

Small and medium business owners on the Gold Coast and across Australia, often think that a marketing plan is something that only large corporations and businesses should bother with. However, nothing is further from the truth! A successful business, no matter what the scale, always has a marketing plan. What Is a Marketing Plan?A marketing plan is not your business plan – they are separate documents, although the marketing plan should be part of your overall business plan. A marketing plan is where you outline your marketing and advertising goals, along with the different strategies and necessary data that you need in order to reach those goals and objectives. A […]

Tips to get motivated after a long weekend

Tips to get motivated after a long weekend

In Australia, most of the country is back at work today after a long labour day weekend.  Here at Puzzle Media on the Gold Coast, we’ve spent a long weekend in Byron Bay, where the sun shone brightly. Coming back to the Gold Coast is never difficult for me because I love it, but I know that some of you may be struggling today.. Whether you have your own business or are working for someone else, it can be difficult to get back into the swing of things after a break. I’m here today to help the process and give you some motivation to see you through until Friday! 1. Do the […]

Social Media Workshops

Social Media Workshops

At Puzzle Media we have been super busy running Social Media Workshops on the Gold Coast and loving it! One of my passions is teaching others, so combing my love of teaching with my love of Social Media seems the perfect combination. A little like peanut butter and vegemite or peanut butter and jam or peanut butter and… well anything really. Lets face it peanut butter rocks! The Gold Coast Social Media workshops we have developed, have been designed so that business owners can walk away and implement what they have been taught with the confidence they need to manage their social media themselves. There’s nothing I hate more than going to a workshop […]

Customer Services – Clients Expectations

Customer Services – Clients Expectations

Do you remember a time when you had mediocre customer service? Are you sure to tell everyone you know about the ‘ok’ service you received? Of course you don’t! People either remember exceptional service or really BAD service. Everything in between just falls by the wayside. The first thing to be aware of is to NOT provide bad service ever. There is no excuse it just shouldn’t happen and we’re not talking about making an error. The focus should be around getting back to clients when you say you will, doing what you promised, charging what you agreed and being honest and having integrity when conducting work. These are all […]

Marketing Coaching Australia

Marketing Coaching Australia

What is Marketing Coaching and how can it help my business? Marketing Coaching refers to hiring a professional marketing coach in Australia to help business owners develop the necessary knowledge and skills required to improve and enhance their business performance and marketing activities. This is very important especially if your marketing efforts are underperforming, or if you think that you have reached a plateau and would like to take your business and sales a notch higher. How Can Marketing Coaching Help Your Business? Marketing coaching brings a lot of benefits to businesses. In fact, many established companies still hire marketing coaches to mentor and help their marketing department excel and […]

Measuring Marketing Correctly

Measuring Marketing Correctly

Measuring Marketing Correctly When we speak with clients we usually ask them what previous marketing activities they’ve undertaken and what the results were.  Unfortunately the responses of ‘it worked ok’ or ‘that didn’t work at all’ don’t help us and it certainly doesn’t help the business owner! It’s essential that any marketing carried out is measured and recorded correctly to build a clear picture of what works and set some bench marks when it comes to testing new avenues. Measurement is not a new term in marketing.  However whilst a large percentage of us know that measuring the effectiveness of a marketing campaign is important, only few people measure correctly. […]

How to ensure your website is optimised correctly.

How to ensure your website is optimised correctly.

If you have a website where you regularly post your latest news, or an ecommerce website focused on selling products/services, one of your biggest concerns will be around Search Engine Optimisation (SEO). It is only through having a search engine friendly website that will allow others to find you. In recent years, SEO has become a very important issue for business owners.  So much so that they are willing to spend thousands of dollars to pay SEO experts (who sometimes live across the globe) just to make sure that they make it to the first page of search engine results pages (SERPs). The question is, was it worth it? Or […]

Top 10 Tips for Writing a Great Website Copy

Top 10 Tips for Writing a Great Website Copy

If you want people to find you online and connect with your business, then having good website copy is essential. Website copy writing is slightly different to some other forms of copy writing.  For example a Gold Coast business wishing to be found online for international products will have very different website copy when compared with their local area marketing approach. Strong website copy writing allows you to communicate directly with your readers, subscribers, potential customers and clients.  You can inform them about products, services and your overall business. Unfortunately, not all website copy writing is created equally.  There are those that have too much content, no direction and no […]

Top Ten Benefits of Working from a Virtual Office

Top Ten Benefits of Working from a Virtual Office

The internet has transformed the ways business – both local and international – is conducted.  Not only in the way providers and clients communicate with each other, but also in how businesses are run and managed. In line with the latter, businesses can take advantage of using virtual offices instead of a brick and mortar workplace, something which bring tons of benefits for the business owner and his or her business. Reduce Rental Costs. The most obvious benefit of working in a virtual office is that you don’t have to rent an office space for your business, which cuts down on your overhead costs significantly. You don’t have to worry about […]