Category Archives: Blog

Building Relationships Through Social Media

Building Relationships Through Social Media

Having a presence on social media is essential for most businesses these days. Building relationships through social media can help keep your brand front of find with your audience, and we will tell you how you can do this. Using Social Media to Grow an Audience  Social Media (in particular Facebook, Instagram and TikTok) provides an excellent platform for small businesses (and large!) when it comes to marketing and advertising. It allows brands to connect with customers and potential clients in an authentic way that you aren’t so much able to do through paid advertising. The step after the connection is allowing your audience to get to Know, Like, and […]

Using Paid Facebook Advertising to Grow your Database

Using Paid Facebook Advertising to Grow your Database

Facebook is a great social platform; we all know that! But, have you ever thought about the different ways you and your business can benefit from using paid advertising on Facebook? You can use it to drive direct bookings and sales, and in addition, you can use it to grow a successful business database. How does Facebook Advertising Work? Facebook Advertising is a highly efficient way for businesses to target potential customers through the world’s largest social network. Facebook Ads are created through Facebook Business Manager, which provides everything needed for setting up and managing advertising campaigns.  Why use Facebook Advertising to grow your Database? Facebook Advertising is one of […]

What You Should Know About SEO For Business

What You Should Know About SEO For Business

When we talk about Search Engine Optimisation (SEO), it’s usually around how you can use SEO for business. The right SEO can be a great way to drive more website traffic and enquiries to your company and make your business visible to potential customers. Good SEO strategy involves a few key areas. We recommend focusing on whether your website is designed to convert users once they hit your website. It’s pointless investing in driving endless traffic to your website if users can’t easily find what they need on there and leave. How can SEO help your website rank higher on search engine results pages? Online visibility is essential. You want […]

Gifting as a Tool for Marketing

Gifting as a Tool for Marketing

At Puzzle Media, we are always looking for ideas and ways that organisations provide a positive customer experience.  Our CEO Tina Hay had a great experience recently through Airbnb. She had booked a small weekend getaway with her family. They stayed on a beautiful property on the Sunshine Coast in Queensland. So beautiful that she just had to share it with her followers with a tag on Instagram for @Airbnb To Tina’s surprise, a couple of days later, she received an email from Airbnb acknowledging the Instagram tag and asking her to pick a gift of choice as a thank you. She chose a lovely pair of salad tongs that […]

How Paid LinkedIn Advertising Works When Selling B2B

How Paid LinkedIn Advertising Works When Selling B2B

LinkedIn is without a doubt the world’s largest social media site for professionals, BUT did you know LinkedIn also houses a strong and effective advertising platform? You can use LinkedIn as part of your marketing strategy to promote your business, build your brand and showcase your services directly to the business market. Let’s look at LinkedIn Advertising and see if it is worth testing for your business. Is LinkedIn Advertising Worth Testing? Before you decide to use LinkedIn Advertising, you need to ascertain whether this is where your ideal audience is hanging out. Who is your target audience? Are they on LinkedIn? Initially, LinkedIn was referred to as the “business […]

YouTube Advertising: How Does It Work?

YouTube Advertising: How Does It Work?

How does YouTube Advertising work? What comes to mind when you hear the words “YouTube Ads”? YouTube Advertising can be an effective way to promote your brand and drive traffic to your audience. If you haven’t explored it yet, now is an excellent time to see how YouTube Ads work. How does YouTube Advertising Work? When a person watches YouTube videos, ads appear before or within YouTube videos. The ads shown are based on the person’s interests, viewing behaviour and type of videos they watch. A few years ago, Google also rolled out some changes that now make YouTube Advertising a worthwhile investment. The most significant and beneficial is targeting […]

How To Tell If Your Social Media Strategy Is Working

How To Tell If Your Social Media Strategy Is Working

Are you using social media to promote your business? If so, it’s important to ensure that your efforts are paying off. In this blog, we’ll share some key social media metrics that you can monitor to assess whether your social media is working. By tracking this data, you can adjust your strategy to get the most out of your social media marketing. Where To Find Social Media Metrics Every social media platform has different analytics and reporting interfaces. The names of the metrics may vary per channel, but we will talk about the core key performance indicators (KPIs) that are generalised across social media. For Facebook, Instagram and LinkedIn, the […]

Social Media Marketing Trends For 2022 (Part 2)

Social Media Marketing Trends For 2022 (Part 2)

Yes, ok we know! We THOUGHT we had predicted some of the new social media trends for 2022… but wait there’s more! Social Media Marketing will never stop evolving and we will never stop sharing with you all. Some of these new developments can become huge opportunities for businesses to reach more audiences and grow. Here is part 2 of our recently published blog, Top 5 Social Media Marketing Trends for 2022.  Social Media Trends: There’s More to Watch Out For LinkedIn will Take Influencer Marketing Seriously In our previous blog, we’ve mentioned that more brands will take Influencer Marketing and working with Content Creators into consideration. While it’s apparent […]

4 Common Reasons Your Facebook Ads Are Not Converting

4  Common Reasons Your Facebook Ads Are Not Converting

There’s no question that Facebook Ads can be an effective marketing tool, but all too often, businesses find their ads not generating a positive conversion rate. So what’s going wrong? In this blog, we will look at some of the common reasons Facebook Ads are not converting and offer tips on how to fix them.  4 Common Reasons Your Facebook Ads Are Not Converting Audience Targeting Issues With 2.9 billion monthly active users worldwide, you’d think this is an advantage when running ads. The more people who see your ads, the better chances you can convert. Although this statement may be partially true, running ads should involve a strategy. It’s […]