Having a presence on social media is essential for most businesses these days. Building relationships through social media can help keep your brand front of mind with your audience, and we will tell you how you can do this.

Using Social Media to Grow an Audience

Social Media (in particular Facebook, Instagram and TikTok) provides an excellent platform for small businesses (and large!) when it comes to marketing and advertising. It allows brands to connect with customers and potential clients in an authentic way that you aren’t so much able to do through paid advertising. The step after the connection is allowing your audience to get to Know, Like, and Trust you – the three crucial elements when building relationships.

Why Build Trust?

When people trust you, they do business with you, buy from you, and come back to you, which, let’s be honest, is the perfect customer relationship!

It would help if you had an engaged audience to do this through Social Media.

With so much noise on Social Media, cutting through and building relationships with your audience can be challenging. Still, it’s never been more critical to build that brand loyalty.

A tip we use with our clients when working on their Social Media Strategy, Content Creation and Management is to humanise your brand and business. Inject some personality, humour and inspiration into your content whilst at the same time EDUCATING your audience. When people feel they are gaining value through your content, either through knowledge, humour or aesthetics, they will stick around.

When a potential client trusts the content you are sharing, that’s when you begin to build a relationship with them. You may not even know it yet!

Be Consistent

It is essential to be consistent when posting onto Social Media for your business, and posting relative, relatable and regular content can help with this. In addition, having consistent visuals, fonts and brand colours that your followers recognise can also help build brand recognition which is equally as important.

Setting up a Social Media Calendar is a tip to help you with consistency. That way, you can be organised and know what you are producing for the month rather than thinking of different ideas each day. Check out our Top 90 Social Media Content Ideas if you are stuck for content ideas!

Creating trust on social media can be challenging. Still, if you focus on providing valuable content and building relationships with your followers, you’ll be well on your way.

If you would like to talk to us about planning out a social media strategy for your team, please do not hesitate to get in touch!