What started out as ‘online socialising’ for some people, Social Media is a powerful source of content and one of the most powerful business tools ever created. Savvy business owners across the globe from the States to the Gold Coast, have seen the potential of using Social Media strategically in driving their businesses forward. They have turned to these platforms for advertising, promotions and most important of all, connecting with customers.
Customers are the life-blood of any business – without them it will be impossible for any business to succeed. If you want your business to thrive, you have to learn how to take care of your customers, and thanks to social media, this has become a lot easier than it was before.
Providing a Solid Customer Service
One of the things that customers look for in a business is good customer service. Social Media is providing a way for a solid customer support, and social media is one way of providing this to them. By building a fan page in Facebook or a community page in Google Plus, you can provide customers with an avenue to reach out to you.
In addition, most people perceive businesses with social media accounts to be friendlier and easier to reach which you should be! After all, you want to be approachable and reachable to clients. As great way of achieving this approachability without sitting on social media sites all day is through having a business page where you build a community. You will find that there are members who are willing to help other members with questions so in a sense, they’re basically doing your job for you!
Showing Appreciation to Your Customers
Every customer likes the feeling of being appreciated. When they receive a short thank you note or a discount coupon, they are more likely to conduct business with you again. Show how much you value their contributions to your business’s success by posting a shout-out on your community page or wall and let everybody know how much you appreciate them.
Share and Be Social
People like dealing with people. Social media is a way you can show customers that behind your brand name are actual people who work tirelessly to bring them satisfaction. You can do this by posting images of your work space, or posting a short video on Vimeo or YouTube to introduce yourself and your team. The aim is to show customers the real person behind the business.
Social Media has gone a long way from being a chat room and a place to post selfies. It is now a very powerful marketing tool that allows you to connect with customers and help build better business relationships with them. If you have any questions, please call and speak with our Social Media Expert on the Gold Coast.