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How To Measure The Effectiveness Of Your Marketing Strategy

How To Measure The Effectiveness Of Your Marketing Strategy

How To Measure Your Marketing Strategy Results No matter how good you are in your zone of genius, without a mapped out strategy and a good understanding of your Marketing Strategy Results, it can be tricky reaching your business goals. Some businesses, regardless of their investment and efforts, fail to take off or achieve their long term business goals, because of marketing. It’s more than just advertising services, it’s the message, the Value Proposition, the measuring, the connection. If you don’t have an effective Marketing Strategy in place, then you could be in trouble. Here are five signs that your current Marketing Strategy may need revamping:   1. When Your […]

Online Marketing – Why Social Media Is Number 1

Online Marketing – Why Social Media Is Number 1

Online Marketing – Why Social Media Is Number 1 I was asked yesterday, what’s the number one thing you recommend, when it comes to Online Marketing. It’s a tricky one because one channel leads to another, when you run it correctly. For example – Adverts – Social Media – Websites – Content Marketing – Webinars – Products – and on and on it goes. Back to the original question though, if I had to pick one channel to use, it would definitely be Social Media. WHY? Because you can use it in so many different ways. + Content+ Promotion+ Branding+ Advertisingand most importantly + CONNECTIONSYes, ladies and gentlemen, Social Media is where connections are made. Pure […]

3 Ways You To Use Instagram Stories To Promote Your Business

3 Ways You To Use Instagram Stories To Promote Your Business

3 Ways You To Use Instagram Stories To Promote Your Business Instagram Stories have launched! If you’ve been off Social Media for more than 24 hours, then you would have missed Instagrams fancy schmancy new feature – Insta Stories. That’s why today I’m going to talk about ways to use Instagram Stories To Promote Business. What’s all the fuss about?Well. Do you use SnapChat? If you’re anything like me, you downloaded it and then thought, I seriously don’t have enough time for ANOTHER SOCIAL MEDIA CHANNEL! Guess What? You can now use Insta Stories in a similar way (although it doesn’t do that cute dog/bunny face thingy with the long tongue – yet). […]

The power of understanding your target market

The power of understanding your target market

I talk about target market and identifying your target market time and time again but something I haven’t really covered in a lot of detail is why it’s so important. I haven’t really covered why you need to understand who you are selling to and who it is that you are helping in your business. Whether you are a product-based business or service-based business ask yourself, who is buying from you, why are they buying from you, when are they buying from you and how? Once you sit down and you really break this down, what happens is you can start building a picture of who that person is, who […]

How Doing Business Globally is Becoming Easier

Nowadays, more and more companies are presenting their business to a global market. From small startups to medium enterprises and large well established businesses, the digital age has helped level the playing field when it comes to using technology to reach a customer and close a sale. Gone are the days when only companies with the deepest pockets can afford the latest and greatest high-end technological advances. Anyone anywhere can punch a few keywords into a search engine and find the product or service they want – anywhere in the world. Digital technology now means that you can communicate with the rest of the world at the touch of a […]

The Difference Between A Business Plan and a Marketing Plan

The Difference Between A Business Plan and a Marketing Plan

It’s confusing isn’t it? Do you need a Marketing Plan or a Business Plan. Are they the same? No. Do they have a cross over? Slightly. Back in 2014 I wrote a blog post on: The difference between Marketing Plans and Business Plans  Whilst they sound similar, they are in fact vastly different. If you are starting out in business or have been running a business for a couple of years, you may or may not have a Business Plan. I would recommend all businesses have a plan. Ideally there would be a breakdown of objectives, systems, processes, team, sales and marketing. You may already have a rough draft of […]

What to do when you’re not feeling motivated

What to do when you’re not feeling motivated

Today I want to talk about what to do when you wake up and you feel unmotivated and all you want to do is get back into bed and hide under the covers. These things happen, so the important thing is to try not to give yourself a hard time about it. First thing I would recommend is to get up and get ready. Have a shower, do your hair, put on some make up (men or women!), put on your favourite outfit. If you’re male and you don’t need to do your hair, have a shower, have a wash. If you’re female put on an iPod as you put […]

Instagram for Business – More Than Just Pretty Pictures

Instagram for Business – More Than Just Pretty Pictures

With Instagram announcing in June that its online community now has 500 million active monthly users, 60% of whom use the app every single day, its high time that your business started speaking ‘insta’ in order to drive sales, gather leads and increase your brand exposure. You might be already using Instagram to share pretty pictures of your product, service, or the people that work within your business. Throw in a selfie here and a hashtag there, and you’re on your way to insta domination, right? Wrong! #epicfail Think: Understand Your Objectives When building a business presence in the land of social media, it’s important to remember that aimless use of […]

Five Things To Look For When Hiring A Business Coach

Five Things To Look For When Hiring A Business Coach

Ever since I began my business in Australia, I wondered whether I actually needed a Business Coach I was only making around $50k a year in my Australian based business, and having a coach felt like a very extravagant move, back then. I thought that it was larger companies that relied on Business Coaches Boy was I wrong! Back in 2014 I took a leap of faith and invested in an amazing Business Coach in Australia. My Business Coach taught me so much about business, mindset and areas I couldn’t even fathom that it was well worth the investment. Within 10 months of working with her, I had doubled my income […]

3 Ways to Increase Your Twitter Following

3 Ways to Increase Your Twitter Following

Twitter, like most social media platforms, is an excellent way of finding and engaging your business’ target audience. However, many first time users find the ‘Twittersphere’ challenging to navigate and ultimately utilize – especially when it comes to building a strong following. Never fear, here are some simple yet actionable tips to help get your tweets noticed, your follower base growing and to achieve some serious Twitter street cred! Get Noticed by Optimizing Your Profile Twitter is just like any other digital platform, meaning that the main method of being found is through your keywords! Be sure to optimize the bio in your Twitter profile and include keywords that clearly […]