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Email Marketing Tools

Email Marketing Tools

“You’ve Got Mail.” Remember hearing the familiar voice and the feeling of excitement checking your inbox for new mail? These days, email has taken a backseat to tweets, posts and status updates when it comes to today’s virtual communication. In marketing, social media may have taken over but don’t be fooled, email when used right, is still an effective way to communicate with clients and introduce your brand to the market. In fact, many still prefer email as it gives a sense of privacy and clarity amidst all the noise and information-overload in social media. Having a solid email list is an asset to your business. Nurture your prospective and […]

Best Ways to Generate Leads for Service Based Business

Best Ways to Generate Leads for Service Based Business

Running a service-based business can be very challenging. You have to take care of your team, grow your accounts and deliver the best customer service to your clients. The quality of service that you provide can help retain loyal customers and even gain the trust of new ones. However, if you want your business to grow, lead generation is necessary to build a sustainable business. How To Generate Leads For Service-Based Business Direct Engagement With ClientsThere are so many available platforms that can be used to engage your potential clients. The digital world has made it easy for business owners to bring their product to the world. Take advantage of social […]

5 Ways To Use Social Media For Local Business

5 Ways To Use Social Media For Local Business

5 Ways To Use Social Media For Local Business With so many different platforms and ways of using Social Media for Local Business, it’s easy to get lost.  If you’re having a hard time using Social Media to attract traffic to your website and drive sales then take a read of this article. Social Media is a great way to reach more customers, build awareness of your local business and generate leads, all without making too big a dent in your advertising budget. All you need to do is harness the power of Social Media by learning how to use it for your local business. With so many options available, it can also […]

How To Install the Facebook Pixel On Your Website?

How To Install the Facebook Pixel On Your Website?

How To Install the Facebook Pixel On Your Website? What is a Facebook Pixel, how do I install on my website and what on earth is a conversion? Allow me to explain! For those of you using Facebook Advertising successfully, you’ll know that all about the Facebook pixel and how important it is to track your results. The Facebook Ads pixel tracks your results for Facebook Adverts. It also allows you to optimise ads, create more detailed targeting, dynamic ad targeting, conversion tracking, and track purchases and conversions. Even though the above benefits are quite apparent, there are still many businesses unsure how to install the Facebook Pixel on your […]

How To Understand Facebook Ads Results

How To Understand Facebook Ads Results

Understanding Facebook Ads Results Facebook has become such a powerful channel for organisations, particularly when it comes to advertising, but understanding Facebook Ads results is a whole new language for most people. To many of you, looking at Facebook Ads results will seem like a bunch of numbers that don’t make sense, and quite frankly you’re not concerned about. As long as the sales come in, that’s what matters. The truth is, if you’re investing in Facebook Advertising, then it’s important to understand what your results mean. When you understand Facebook Ads results, you have the power to manage your ads better and achieve your business goals quicker. From what […]

Quick Ways of Writing SEO Content

Quick Ways of Writing SEO Content

Quick Ways of Writing SEO Content Writing SEO content is no big deal but producing quality SEO Content can be a bit tricky. When you are creating SEO Content, then it is important to need to know how to create high-quality content for your blogs.  Well written content has much more weight, engages more people and gets better results. Improving your content writing skills is not as hard as some might think. With few quick tricks and tips, you will be able to thrive in no time. We have chosen a few smart ways of content writing. Here they are: Read more: To keep your SEO Content filled with novel […]

How SEO Content Can Increase Leads to Your Business

How SEO Content Can Increase Leads to Your Business

How SEO Content Can Increase Leads to Your Business SEO Content is one way to really boost your website traffic. These days, SEO marketing is one of the best ways to get in front of your customers, due to the level of search traffic via Google and other platforms. People are spending more and more time researching the internet and having a strong SEO Content and Strategy helps when it comes to ranking with Google and other search sites. Having a website is no longer enough, there has to relevant content writing as well. In fact it’s easy to grow your website traffic purely by optimising the content and structure […]

How to Split Test Facebook Ads

How to Split Test Facebook Ads

Facebook Ads are making business owners a LOT of money these days! If you’ve dabbled with Facebook Ads you’ll know that it’s not always as easy as setting one advert up and hoping for the best! To get the best results, we recommend testing and then testing some more! In this article we break down the best way to test and split test. In order to get the most out of your Facebook Ads, it is necessary to test, examine, and then optimize your ads. Spilt testing can assist you understanding who is responding, how they are responding and how to use this data. Benefits of Using Facebook Ads With […]

Video Marketing For Small Businesses – 10 Ways To Use It

Video Marketing For Small Businesses – 10 Ways To Use It

Video marketing for small businesses is not necessarily a new concept. However, with more sophisticated technology and more social media platforms that have sprouted in the last several years, the way we communicate to our audience has changed. With nearly 70% of internet users across the globe accessingsocial media sites regularly, video marketing indeed is the way forward when it comes to content and communication. Before the advancement in technology, the only way small businesses owners had of building a relationship with clients, was doing it in person. I’m a big advocate of relationship building, but there are more simple and convenient ways of doing it! Video marketing is an […]

Add A Tab To My Facebook Page

Add A Tab To My Facebook Page

Add A Tab To My Facebook Page I recorded this very easy to follow video on Add A Tab To My Facebook Page and it explains how to create and add new tabs onto your Facebook Business Page using the new(ish) layout! Using these tabs can help with showcasing your services, sending people to a Facebook Group you run, directing visitors if you’re an online store, share events and lots more. There are many options and the beauty is you can change these up each week or month if you need to. For example you may only run an event once a year, so wouldn’t have an events tab on […]