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How To Gain More Leads Through LinkedIn

How To Gain More Leads Through LinkedIn

Out of the many social media platforms that have sprung out over the last two decades, LinkedIn is by far one of the most misunderstood, underrated and overlooked platforms. For businesses, there are many ways to gain more leads through LinkedIn.  It is undoubtedly one of the most effective social media platforms to use to expand your reach, generate high-quality leads, and improve your sales conversion.

How Companies Use Mobile Marketing To Grow Their Business

How Companies Use Mobile Marketing To Grow Their Business

Smartphones have been a huge part of our lives for more than a decade now. With current statistics stating that mobile phone users will continue to increase in the coming years, it is now, more than ever, important for businesses to leverage on the genius of this tool. Mobile marketing is a revolutionary marketing strategy. When done right, it presents an opportunity for your brand to reach more people, any time, anywhere

5 Ways Businesses Are Using Instagram Stories

5 Ways Businesses Are Using Instagram Stories

Since its launch in 2010, Instagram has become one of the most popular social media platforms in the world. In 2016, they launched a feature called Instagram Stories, letting users post photos and video sequences that disappear after 24 hours. As of June 2018, over 300 million people use it on a daily basis. This presents a huge opportunity for businesses to use this feature to get their brand out there and be socially engaged.

How To Use Social Media For Not-For-Profit Organisations

How To Use Social Media For Not-For-Profit Organisations

Social media has made it possible for businesses to expose their brand to far higher numbers of potential customers than ever before. This is the same with not-for-profit (NFP) organisations. Social media for not-for-profit organisations can help increase awareness and maximise fundraising potential. Response to appeals is much faster today with the use of smartphones to make instant donations.

Marketing Offer – How And When To Use One

Marketing Offer – How And When To Use One

What Is A Marketing Offer? A marketing offer is a free product or service that is of high value to your targeted audience. People don’t freely give out their contact information, but a compelling marketing offer can convince them to provide their details via a lead capture form. A marketing offer can be an ebook, coupon, trial period, podcast, consultations, webinars, product demos and many others. When To Use An Offer Lead Generation A visit to your website does not necessarily equate to lead generation. You want people to share their information to convert hits to actual leads. A marketing offer can entice them to do just that. Nurturing Existing […]

Why is SEO Important To Your Business?

Why is SEO Important To Your Business?

If you’re running a business, chances are you already have a website. Your website is the gateway for customers to find out more about the products and services you offer. The sometimes tricky part is that potential customers need to be able to find your website. A common way for them to do this is to use a search engine (e.g. Google). To attract customers, it is important that you are at the top of their search page. The higher your business is placed on the search page, the more likely that the users will click it. Search Engine Optimisation or SEO  makes this possible. It is a method used to […]