Since its launch in 2010, Instagram has become one of the most popular social media platforms in the world. In 2016, they launched a feature called Instagram Stories, letting users post photos and video sequences that disappear after 24 hours. As of June 2018, over 300 million people use it on a daily basis. This presents a huge opportunity for businesses to use this feature to get their brand out there and be socially engaged.
Social media has made it possible for businesses to expose their brand to far higher numbers of potential customers than ever before. This is the same with not-for-profit (NFP) organisations. Social media for not-for-profit organisations can help increase awareness and maximise fundraising potential. Response to appeals is much faster today with the use of smartphones to make instant donations.
What Is A Marketing Offer? A marketing offer is a free product or service that is of high value to your targeted audience. People don’t freely give out their contact information, but a compelling marketing offer can convince them to provide their details via a lead capture form. A marketing offer can be an ebook, coupon, trial period, podcast, consultations, webinars, product demos and many others. When To Use An Offer Lead Generation A visit to your website does not necessarily equate to lead generation. You want people to share their information to convert hits to actual leads. A marketing offer can entice them to do just that. Nurturing Existing […]
If you’re running a business, chances are you already have a website. Your website is the gateway for customers to find out more about the products and services you offer. The sometimes tricky part is that potential customers need to be able to find your website. A common way for them to do this is to use a search engine (e.g. Google). To attract customers, it is important that you are at the top of their search page. The higher your business is placed on the search page, the more likely that the users will click it. Search Engine Optimisation or SEO makes this possible. It is a method used to […]
“You’ve Got Mail.” Remember hearing the familiar voice and the feeling of excitement checking your inbox for new mail? These days, email has taken a backseat to tweets, posts and status updates when it comes to today’s virtual communication. In marketing, social media may have taken over but don’t be fooled, email when used right, is still an effective way to communicate with clients and introduce your brand to the market. In fact, many still prefer email as it gives a sense of privacy and clarity amidst all the noise and information-overload in social media. Having a solid email list is an asset to your business. Nurture your prospective and […]
Running a service-based business can be very challenging. You have to take care of your team, grow your accounts and deliver the best customer service to your clients. The quality of service that you provide can help retain loyal customers and even gain the trust of new ones. However, if you want your business to grow, lead generation is necessary to build a sustainable business. How To Generate Leads For Service-Based Business Direct Engagement With ClientsThere are so many available platforms that can be used to engage your potential clients. The digital world has made it easy for business owners to bring their product to the world. Take advantage of social […]
5 Ways To Use Social Media For Local Business With so many different platforms and ways of using Social Media for Local Business, it’s easy to get lost. If you’re having a hard time using Social Media to attract traffic to your website and drive sales then take a read of this article. Social Media is a great way to reach more customers, build awareness of your local business and generate leads, all without making too big a dent in your advertising budget. All you need to do is harness the power of Social Media by learning how to use it for your local business. With so many options available, it can also […]
How To Install the Facebook Pixel On Your Website? What is a Facebook Pixel, how do I install on my website and what on earth is a conversion? Allow me to explain! For those of you using Facebook Advertising successfully, you’ll know that all about the Facebook pixel and how important it is to track your results. The Facebook Ads pixel tracks your results for Facebook Adverts. It also allows you to optimise ads, create more detailed targeting, dynamic ad targeting, conversion tracking, and track purchases and conversions. Even though the above benefits are quite apparent, there are still many businesses unsure how to install the Facebook Pixel on your […]
Understanding Facebook Ads Results Facebook has become such a powerful channel for organisations, particularly when it comes to advertising, but understanding Facebook Ads results is a whole new language for most people. To many of you, looking at Facebook Ads results will seem like a bunch of numbers that don’t make sense, and quite frankly you’re not concerned about. As long as the sales come in, that’s what matters. The truth is, if you’re investing in Facebook Advertising, then it’s important to understand what your results mean. When you understand Facebook Ads results, you have the power to manage your ads better and achieve your business goals quicker. From what […]
Quick Ways of Writing SEO Content Writing SEO content is no big deal but producing quality SEO Content can be a bit tricky. When you are creating SEO Content, then it is important to need to know how to create high-quality content for your blogs. Well written content has much more weight, engages more people and gets better results. Improving your content writing skills is not as hard as some might think. With few quick tricks and tips, you will be able to thrive in no time. We have chosen a few smart ways of content writing. Here they are: Read more: To keep your SEO Content filled with novel […]