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Google Ads and Facebook Ads: What is Better For Your Business?

Google Ads and Facebook Ads: What is Better For Your Business?

Over the last few years, Google Ads and Facebook Ads have dominated the digital advertising space. Both have features and benefits that business owners and advertisers find very useful. The question really is “Which platform is right for your business?” Before we answer that, we have to understand why today, more than ever, digital advertising is essential. Importance of Digital Advertising The way we do advertising has fundamentally changed over the last decade. With more smartphones per household, and the world obsessed with social media, people are now able to find, interact and buy from brands at the click of a button any time, anywhere. We have become demanding (and […]

EOFY Pat On The Back!

EOFY Pat On The Back!

Well done, Congratulations, You are amazing… No, we haven’t lost the plot (yet), but instead of the usual end of financial year stuff, we wanted to send you something a bit different. You see, we are business owners too, so we get it. We know how hard it can be. We understand the struggles. We are well aware of those moments when you ask yourself if it’s all worth it. Today, we wanted to let you know that the fact you are STILL in business at the end of the financial year is pretty phenomenal. Others may have quit long before this and it’s important to acknowledge what you HAVE achieved over what […]

Cost of Google Ads

Cost of Google Ads

Google Ads have played a significant role in growing small businesses on the Gold Coast. It has become a useful tool for customers to easily find services online. The concern of local small business owners is how much running Google Ads on the Gold Coast would cost them. The Basics of Google Ads Before advertising, you should have some understanding of how Google Ads on the Gold Coast work. Google Ads on the Gold Coast operate on a pay-per-click basis. Pay-per-click advertising is an internet marketing model where advertisers pay a fee to search engine companies such as Google each time users click their ads. When users initiate a search […]

Facebook Undergoes Changes

Facebook Undergoes Changes

Have you noticed anything new on Facebook over the last couple of weeks? If your answer is NO, then take a quick look and come right back…Did you see what we are talking about? Yes, Facebook undergoes changes. It has gone through a little facelift. Let’s be honest over the last 12-18 months Facebook hasn’t had a great rap. First was the Cambridge Analytica’s misappropriation of users’ data, then came Facebook’s role in spreading hate speech that evoked the genocide in Myanmar, and of course numerous stories of fake news and malicious hoaxes. Well, Facebook has put its foot down and said enough is enough. They are trying to convince […]

What are Black and White Hat SEO Strategies?

What are Black and White Hat SEO Strategies?

The difference between Black and White Hat SEO strategies are all about how you actually implement the SEO techniques. Marketers have thought of different strategies to follow, tweak and completely defy SEO rules. Using all these combined can achieve high search page rankings. As the common story plot goes, it’s always a battle between good and evil. Oddly enough, it’s similar in the digital marketing world, particularly with Search Engine Optimisation or SEO. Even the same shade stereotype is used- white, being “good” and black, “evil”. What is White Hat SEO? White SEO refers to the correct, ethical way to optimise a site which includes. Following search engine guidelines The […]

Facebook Ad Objectives: Differences and How To Use Them

Facebook Ad Objectives: Differences and How To Use Them

Let us begin by saying if you’ve never ran any Facebook Ads before, then this article may seem like we’re talking Greek.. (which funnily enough our Director Tina does fluently), anyhow.. Whether you’re creating your first Facebook Ad or you are a pro, below are some great tips to help you understand the different Facebook Ad objectives and how to use which one. When creating an advertising campaign, the very first thing that you need to decide is your advertising goal. Facebook has designed its advertising platform in such a way that you can narrow down and set your Facebook Ad objectives based on your goals.   From the users’ […]

Facebook Ads Case Study

Facebook Ads Case Study

How we took a group of childcare centres from spending money on advertising that didn’t work, to filling a whole entire centre within 8 short weeks using Facebook Ads… My team and I recently had had the privilege to work with a wonderful group of childcare centres, offering long daycare and after-school care across seven different locations.When we first started working together, they were generating leads through word of mouth, letterbox drops and a few boosted posts. They were spending thousands across these platforms, and not getting a great return.Less than two months in and we managed to turn that ship around, filling their newest centre by 128 spots in just 8 short […]